What are the market characteristics of Nike and Li Ning?

Taking sports shoes as an example, Li Ning sells the best products from 300 yuan to 450 yuan, aiming to cover the market from 200 yuan to 500 yuan, while Nike generally prices sports shoes from 400 yuan to 700 yuan.

Li Ning is positioned as a leader in the high-end market of sporting goods and domestic brand sporting goods, and gradually shifts to the high-end market based on the mid-end market and launches the low-end market.

Nike's target market: mainly aimed at young people who love sports and fashion, and the elderly who are eager to exercise in middle and high income groups. It is characterized by its love of sports and high requirements for product appearance and performance.