The structure of the CI manual of the CI manual

The structure of a CI manual generally consists of the following five levels: (1) A message from the business leader.

(2) The motive and purpose of introducing CI system.

(3) An overview of the corporate philosophy, corporate code of conduct and corporate culture.

(4) Instructions for using the CI manual. (1) Corporate name, standardized characters, and standardized style (simplified Chinese, traditional Chinese, and foreign uppercase and lowercase).

(2) Corporate logo (negative, positive).

(3) Enterprise trademark standard pattern, product name standard font or pattern.

(4) Enterprise standard color system (standard color and combination of colors)

(5) Enterprise spirit slogan or slogan of the standard characters and standard body (Chinese simplified, traditional, foreign capitals, lowercase, etc.).

(6) Prohibited examples of the above elements. (1) Provisions for the combination of basic elements.

(2) Horizontal combination, vertical combination, and special combination.

(3) Production of diagrams (nine-grid method).

(4) Making diagrams (scale method).

(5) Color reference (single color or more than two colors).

(6) Description of prohibited combinations. (1) Corporate ID: work ID, business card, badge, etc.

(2) Office stationery: envelopes, letterheads, various office pens, etc.

(3) Business account tickets: invoices, checks, contracts, bills of lading, etc.

(4) marketing tools: catalogs, manuals, posters and so on.

(5) transportation: various business vehicles, etc..

(6) Signboards, signs: public **** facilities or business buildings on the signboard device, a variety of business signs, etc..

(7) Packaging supplies: packaging of various commodities and packaging of corporate gifts, etc.

(8) Advertisements: mass media advertisements in printed and electronic media, light boxes or other types of outdoor advertisements.

(9) Clothing: Uniforms for the employees of the enterprise.

(10) Others: External symbols that do not belong to the above elements. (1) Detailed rules of behavior for internal employees.

(2) Detailed regulations on the specific application and operation of the system for personnel in departments closely related to the use of the corporate identity system, such as the public relations department, advertising department, and the general management department.

(3) Logo, standard word printing samples and standard color color code.