Public **** relations in the shape of the examination assignment in the case study: netizens collectively blocked Wang Laoji answer

I'll answer the main points of analysis: In this case, behind the "blocking" of Wang Lao Ji, there must be an invisible hand behind the scenes manipulation. This is obvious. It can be said that after combining the powerful network marketing, Wanglaoji this hundred million yuan of "advertising costs" spent very worthwhile. First of all, Wanglaoji in the sensitive period of patriotic enthusiasm, set up a patriotic brand correct and good image, won the goodwill of the people, and secondly, Wanglaoji in the network marketing, the use of "blocking" Wanglaoji's slogan, which directly pulls the sales growth. At present, the communication power of network media is no less than traditional media, and China now has more than 200 million Internet users. It can be said that Wanglaoji has successfully carried out an emotional marketing by using this corporate behavior of donating for the disaster area. Of course, for Wanglaoji donated 100 million yuan, I do not doubt the sincerity of the enterprise to donate to the disaster area. As we all know, under the conditions of fierce market competition, many enterprises tend to use the money earned in the development of the enterprise, and seldom return to society, into the public welfare activities. Many enterprises believe that the return of social enterprises lose out. But the market competition an interesting conclusion is which enterprise can be in the public **** relations, generous funding for the development of social welfare undertakings, which enterprise will get the enthusiasm of consumers in return. Improve the visibility of the enterprise, establish a good image of the enterprise in the public, is an important condition for the survival and development of enterprises. And purposeful, planned sponsorship activities, is an effective means of communication with society. Through sponsoring activities, enterprises on the one hand provide material guarantee for the smooth progress of social activities; on the other hand, they can show themselves, establish a good image and create a good market environment for their development. Wanglaoji knows the dialectics of sponsoring public welfare, and donates money to the earthquake-stricken areas.