Do you know what a marketing communication model is?

Do you know what a marketing communication model is?

1. What is marketing communication?

Marketing communication refers to the brand (terminal) directly or indirectly informing, persuading and informing customers, so that customers can understand the brand (terminal) products or products. Brand approach.

1. Advertisement

Printed advertisements; movie scenes; brochures; flyers; industrial and commercial directories; billboards; display advertisements; window displays; trial advertisements; labels.

2. Promotion

Guessing games; lottery tickets; gifts; samples; coupons; discounts; catwalks; stored value; customization meetings; games.

3. Events

Sports; entertainment; festivals; birthdays; art; company visits; company exhibitions.

4. Public relations

Charitable donations; order fairs; seminars; training meetings; publications; brand magazines; annual reports; publicity copywriting; media sponsorship.

5. Personal selling

Short video, live broadcast, sales promotion, sales meeting, sample express delivery, picture display, catalog sales, telemarketing.

2. Marketing communication builds brand assets

Effective application of marketing communication methods can quickly build brand (terminal) awareness, brand image, brand value, etc., promote customer memory, and amplify consumption.

Personal selling; marketing communication mix; promotional activities; public relations; online live broadcast; event experience; brand equity; brand image and brand awareness; brand relationship; brand response.

3. What are the nine elements of marketing communication

The marketing communication model contains the following nine elements: sender, encoding, information media, decoding, receiver, noise (random information and competition) (user information) reaction and feedback, the brand (terminal) must know what information to disseminate to which customers, and what kind of response to obtain.

4. What is the customer response model?

It refers to the process of marketing communication implemented by the brand (terminal) to observe the specific response of customers to marketing communication. All these models assume that buyers move through three stages: cognitive, affective, and behavioral.

1. Stage

①Cognitive stage.

②Perception stage.

③ Behavioral stage.

2. Mode

①Attention.

②Interest.

③Desire.

④ Action.

3. Effect hierarchy model

① Know.

②Understanding.

③Love.

④Preference.

⑤Trust.

⑥Purchase.

4. Innovation adoption model

① Know.

②Interest.

③Evaluation.

④Trial.

⑤Adopt.

5. Communication mode

①Contact.

②Accept.

③Cognition.

④Attitude.

⑤Intention.

⑥ Action.