What does the Internet live on?

Recently, I often chat with my friends about entrepreneurship and development online. I summed up the survival and development of the Internet and summarized it into several major principles.

Small defects are king.

Is it a typo to be king (winner is king)? Of course not, these are the four words. Why these four words? Please listen to me slowly. What kind of Internet sites really make money in China? The answer is: only after those big waves, a large number of websites can make money. How many websites were there in the early days of Internet in China? Most of them made money. For example: Sina, Sohu and Netease in the portal website (163); SouFun of real estate portal, jrj and He Xun of vertical portal; Starting point (cmfu) and banyan tree); On the literature website; In the automobile category, xcar and China Automobile; Alibaba, the representative of B2B. These are all successful cases. Those websites that failed to persist slowly disappeared from the market. At that time, Yinghaiwei, which was in its heyday, did not survive in this market and disappeared. There are so many websites that have disappeared in the development of the Internet that it is difficult to count them. As far as I know, there are no fewer than 1000 websites in the market, but there are several truly well-known websites. It is an absolute truth that the remnants of the internet are king.

The principle of three giants of websites

What is the most important income of the website? Advertising, advertisers generally put advertising fees in the top three hands of a certain industry, that is to say, in an Internet industry, if a website ranks fourth in the industry, it will be difficult to do it.

For example, if I am an enterprise and need to recruit personnel, I will consider three websites: ChinaHR.com, 5 1job and Zhaopin.com.. But it's hard to consider a fourth website. (Of course, some professional websites still make money, such as SP's talent network)

Let's take a look at the three giants of the Internet:

Portal: Sina, Sohu, 163 (portal is special, and there is a QQ. Although there is a lot of traffic, most of it comes from young people. It can be understood that the traditional portals are Sina, Sohu, 163, and the emerging youth portals are QQ, Sina, and Maopu).

Talent: ChinaHR.com, 5 1job, Zhaopin.

Making friends: Jiayuan, marry me, Lily.

Cars: At least Pacific Auto, Aika Auto, Sina Auto, car home, online auto market and China auto network. Several of these companies are burning money. After burning the money, I believe the market capacity is about three.

Real estate: SouFun, Focus and Local Portal (real estate is a regional operation, if it is on the website of Qingdao Newspaper Group).

Search: Baidu accounts for 60% of the market, Google accounts for 20% of the market, and iask, sogou, Yisou (Yahoo) and Zhongsou share the rest of the market. Among them, iask, sogou, Yisou and Zhongsou are all burning money. When they burn out, there's probably only one left. For the principle, please refer to the first article: the latecomer is king.

Every internet subdivision industry is following this principle, so you can pay attention to it. If there are more than three large websites in a certain market segment, then there must be several entrepreneurs burning money, and everyone will abide by this principle when burning money.

Let's talk about the most important principle first.

Details are king.

The characteristics of the Internet determine that the transfer cost of users is very low, which is different from traditional industries. For example, if we buy an A brand car and the user is unhappy and wants to change to a B brand car, the transfer cost will be very high. But the cost of internet transfer is very low. For example, I opened Sohu's page this morning and found it slow. I will close it immediately and then go to Sina's page. So the Internet is a more detail-oriented place. It can be said that whoever gets the details done will get more visits and be more successful.