How to innovate marketing in traditional manufacturing industry?

Challenges faced by manufacturing industry

Although economists point out that oversupply is the core problem that caused the financial tsunami and the global economic crisis, what happened in the manufacturing field is that the complexity of products has increased, but the delivery time has become shorter and shorter, and the labor force has become more and more expensive, which makes the traditional production line that used to meet the demand suffer more and more losses due to machine failure, parts shortage and production line shortage; What's more, the challenges brought by a small number of diverse customization requirements to one-stop production lines and the rapidly shortened product life cycle to meet consumers who like the new and hate the old have also shortened the time from research and development to mass production.

Industry 4.0 has become the answer to all questions.

The director of IBM's global electronics industry pointed out that the main challenge facing the manufacturing industry is how to improve quality, increase efficiency, reduce costs and improve productivity. Among them, quality is the most important part, not only because of cost, but also because quality will directly affect customer satisfaction and turnover; Secondly, production efficiency, especially in mass production, even a small percentage increase can greatly improve the output.

Therefore, Germany took the lead in proposing a high-tech strategic plan with the slogan of Industry 4.0. According to the analysis of IBM's global electronics industry director, the purpose of this plan is to promote the manufacturing industry to be digital and intelligent, greatly optimize the existing manufacturing model, and lead the manufacturing industry to shift from manual control procedures to fully automatic operation. Since the Germans put forward this concept, the United States, Japan, South Korea, China, Taiwan Province Province of China ... each country has also launched its own version of the Industry 4.0 plan.

IBM, which has a huge manufacturing customer base in the world and is still a manufacturer of semiconductors and high-end systems, has also outlined a complete framework for the development of Industry 4.0, helping enterprises to understand the development model of Industry 4.0 at different levels and the benefits that each level can create for enterprises.

Industry 4.0 stage goal

IBM believes that Industry 4.0 is the only way to the future manufacturing industry. Enterprises should choose phased practice plans according to their own strategic goals, keep pace with the times and reach Industry 4.0. The first step is to determine the investment scale of Industry 4.0, which can be divided into three categories:

The first category is M2 bintra- factory/enterprise optimization, that is, how to build a smart factory, intelligently connect all production equipment and systems, build a cloud and big data platform, and use automatic control to manage related equipment and production processes under the premise of digital value chain.

The second type is enterprise B2BValueChainIntegration, which forms an end-to-end value chain through the digital interconnection of supply chains, which is conducive to the transmission and exchange of information and improves production efficiency and adaptability through advanced forecasting and analysis.