What skills does the salesman have to improve the sales level?

As the saying goes, "A clever woman can't cook without rice", and sales staff all know that customer information is our "meal". The

What skills does the salesman have to improve the sales level?

As the saying goes, "A clever woman can't cook without rice", and sales staff all know that customer information is our "meal". Therefore, in order to sell products faster, we need to learn more sales skills. So what? Come and have a look with me. I hope you will be satisfied. Thank you.

Ways for salespeople to improve their sales level. Become an expert on the products you sell.

We are all easy to accept the advice of experts in a certain field, and it is easier to believe what experts say. Therefore, it is very helpful to be an expert on the products you sell, especially the more you sell goods with asymmetric information, the greater the role of the expert image, while the role of experts is relatively small when selling goods that we are all familiar with and understand, such as food and clothing. And if it is unfamiliar or professional goods, that is, goods with asymmetric information, such as drugs and high-tech instruments, becoming an expert consultant is very helpful to promote sales. Even the sales staff of general commodities can know the goods they sell like the back of their hands, which will increase the trust of customers. On the contrary, if you don't even know your own products, how can customers buy with confidence?

Ways for salespeople to improve their sales level. Cleverly handle the relationship between value and price.

It is normal for salespeople to face the bargaining of customers, but what kind of attitude to deal with it determines who has the initiative and result of the transaction. Usually, in order to reach a deal, the salesperson constantly meets the customer's bargaining requirements until he reaches the bottom line that he can bear. Even if you reach the bottom line, you may not be able to reach a deal, because you are also shaking customers' confidence in your product. The more healthy you are, the more uncertain your customers will be, and the value of your products will decrease in their hearts. As the value decreases, the price they are willing to pay will also decrease.

The correct way is not to reduce the price as much as possible, but to improve the value of the goods, so that customers feel that it is worthwhile to spend this money to buy your goods, such as emphasizing the advantages of the products and the benefits that can be brought to customers, and giving away some other goods or value-added services, so as to ensure the value of the goods without losing profits. However, for goods with obvious price reduction space, if the price is not allowed at all, customers will be very unwilling. At this time, the price can be slightly reduced to give customers a psychological balance. However, the price reduction should make customers feel that they need to make great efforts, and the price reduction range should be very small, because the characteristic of human nature is that the harder it is to get, the more precious it is, and it will be cherished only after it is obtained, and vice versa.

Ways for salespeople to improve their sales level. Pay attention to the people around the decision maker.

Some people close to decision makers, such as assistants and secretaries, have strong decision-making influence, although they have no decision-making power, and even the key to the success of enterprises is decided by these people. These people are close friends of the decision makers, and the decision makers will refer to their opinions, offend, despise or ignore these people, because they feel that they have established contact with the decision makers, so the result may be that these people become the main reason for your entrepreneurial failure.

Ways for salespeople to improve their sales level. Specialized maintenance and communication.

During holidays or major events, sales staff will send some invitations or greetings to customers. Because there are many customers, mass mailing is usually adopted to save time, but the effect of such emails is very poor, because mainstream mailboxes will treat most mass mailing as spam.

Regardless of individual differences such as age, gender and identity. Mass mailing also seems to pay insufficient attention to customers.

The same is true for sending text messages to customers during holidays. Most of them find a blessing message and send it to all customers in groups. Customers are well aware of such news and naturally will not pay attention to it. Nowadays, many new mobile phones also have the firewall function of mass SMS, which will automatically reject mass SMS as spam. The correct way is to "tailor-made" emails or newsletters for different customers. If you are a stranger or a first-time customer, it is also useful to set an attractive theme. These practices seem to take more time, but they can bring unexpected gains.

Ways for salespeople to improve their sales level V. The best way to visit customers

"Being strangers" is very popular now. It is generally believed that people are afraid of meeting each other and trees are afraid of peeling. The success rate of meeting is higher than that of calling, but the reality is that it is difficult to find the person in charge when visiting strangers. At the end of the day, they are exhausted and can only visit 3-5 customers on average, which varies according to the number of people in different industries, and the success rate is lower than that of telephone calls. You can call at least 50 times a day, which is more flexible and easier to find the person in charge. However, when a strange phone fails, the frustration is much higher than when the phone fails, because the cost and psychological state of the two are different. When a strange visit fails, morale and self-confidence will be severely hit. Therefore, it is more appropriate to establish contact with each other by telephone or email. And at least find out if the other party has any needs and who is responsible.

There is a saying in the marketing field: "If you love someone, let him do sales, because it is full of wealth and dreams. If you hate someone, let him do sales, because it is full of hardships and difficulties." I hope that friends who are doing sales and are interested in it can easily have dreams and gain wealth in the market after reading this article.

Ways for salespeople to improve their sales level. 6. Know yourself and know yourself.

Make full preparations before visiting customers, mainly including knowing all the information of the other party in detail as much as possible, and then carefully analyzing, summarizing and refining what you want to express, the questions that the other party may ask and how to answer them. At the same time, consider what to do if the other person in charge is not there. What happens if the phone is transferred to voice mail or fax? What if the other party prevaricates and refuses? The more fully you consider the possible situation, the more you can grasp the initiative of communication. So the chances of success have increased.

Ways for salespeople to improve their sales level. If you want to take it, give it first

Laozi said in the Tao Te Ching: "The more you have with others, the more you give to others." I just want to make money from my clients, but the more anxious I am, the less I can make money. Actually, don't sell it to customers in a hurry. At this time, we should change our thinking and start from the perspective of helping customers solve problems, and the results will be very different. Before visiting customers, we should study their information and find out their problems and the problems we want or want to solve. We can also listen carefully when communicating, understand what customers care about, care about and worry about, and try our best to solve their difficulties. For example, we can provide customers with some information and suggestions that they care about. It is unnecessary and impossible to solve all the problems, but as long as you can help a little, even if you can't, just be a sincere listener. At this time, you have created more or less value for customers, and customers' goodwill towards you will increase, so it will be much easier for you to talk about business.

Ways for salespeople to improve their sales level. Take a detour as a straight line and curve forward.

German strategist General von Klaus Wirtz said: "Often the most tortuous road is the shortcut to achieve the goal." So is marketing. The most direct method is often the most stupid and ineffective. Direct customer promotion, the success rate is very low, if you turn around a few more times, the success rate will be significantly improved. For example, when communicating with customers, don't rush to say what you want to say, because what customers want to hear is never the same as what you want to say. At this time, it is the wisest thing to interest customers. You can talk about some topics that customers are interested in or related to business, which can bring benefits to customers, and then lead the topic to your purpose after eliminating strangeness. Appropriate questions will also stimulate customers' interest and learn more about customers. Some key big customers should make a strategic detour. In the first few contacts, you can even talk about your business first, just to establish contact with them and solve problems for customers as much as possible. We humans have a sexual characteristic: when a stranger comes into contact with another person with interest, the other person will instinctively refuse. If this person has no personal purpose to associate with him or even help him, then the other party will be happy to accept it. It is much easier to talk about business after becoming friends, and the other party will even help each other like a friend.

Ways for salespeople to improve their sales level. Quality first, quantity second.

One of the most critical elements in sales skills is quantity. Success is a probability, and the more the number, the higher the probability of success. There is a saying in the market that "sales are always a game of numbers", which is true, but it can be added that "pursuing quality will make this game more exciting" When doing business, we should improve and control the quality as much as possible while expanding the quantity. Quality includes more valuable customers, attention and negotiation skills. Because simply asking for quantity is likely to consume a lot of energy on customers with low quality but difficult to generate benefits, the 80/20 law also applies here.

Only by constantly improving the quantity while ensuring the quality is the foundation of improving the performance.

Ways for salespeople to improve their sales level. 10. Don't despise all people related to business.

We usually ignore people who don't look like customers, and sometimes these people are likely to be big customers or people who influence buying decisions. For example, a couple came to an automobile sales company to buy a car, and the main person who communicated with the sales staff was the man, but the sales staff keenly found that the decision was in the hands of the woman together. At this moment, a saleswoman came to chat with the lady. It turns out that this lady's husband is going to work abroad for two years soon. For the convenience and safety of his wife's commute, he plans to buy her a car. But this lady has many worries and doubts, so the sales staff put the emphasis on her. In this case, the man is the buyer and the woman is the decision-maker and user. On the surface, if we pay attention to this person, we are likely to lose the deal. Don't underestimate everyone who has something to do with the transaction, even if it seems irrelevant, be good at accurately finding out who is the buyer, who is the buyer and who is the user.