Toyota marriage drop, what is behind the cat?

A few days ago, Toyota, DDT officially formed a joint venture company - Fengkang travel (Beijing) Technology Co. The joint venture's scope of business includes car rental, sales of cars, auto parts and accessories, and network reservation of rental cars. Since then, Toyota following FAW, BAIC, Dongfeng and other domestic car companies, as well as Renault - Nissan - Mitsubishi Alliance, Volkswagen and other multinational car companies, and domestic travel leaders drop travel to join forces, the layout of the domestic travel market.

Transforming the travel sector?

Previously, Toyota and Dripping Mobility reached a cooperation agreement on July 25 to cooperate in the field of intelligent mobility services. The newly established Toyota Orange Travel, the legal representative is actually the vice president of drip travel, Yang Jun, registered capital of $157.95 million, the two major shareholders are GAC Toyota Motor Co. and Destiny Mobility Investments Limited. the list of the company's main personnel, the two sides of China and Japan each accounted for half of the list.

Despite the saturated market, some consulting analysts said in a media interview that the partnership with DDT will further accelerate Toyota's transformation from a traditional automaker to a mobility solutions provider, which may also be a move to expand its China market.

"Drunken Master" intends to electrify

For the cooperation with DDT, Toyota Vice President Shigeki Soyama said in July this year that it will further strengthen Toyota's intelligent connected services and the application of the next-generation of pure electric vehicles.

As a partner, DDT is also not just a travel company, it has a layout in the field of new energy, electric vehicles and autonomous driving. The degree of coverage of the business of the drop in the country, for the layout of Toyota in the travel business is not without help, and cooperation with the drop may also be conducive to the further sinking of Toyota's sales channels in China.

The two sides this cooperation will also carry out in-depth cooperation in the travel intelligence.2018, the drip and Toyota e-Palette intelligent driving technology platform to reach cooperation, and began in the Toyota demonstration dealerships for online car drivers to carry out vehicle leasing business. In addition, the two parties have also tried to utilize the data analytics capabilities of Toyota's Mobile Travel Service Platform (MSPF) to provide a variety of automobile-related services for net-journey drivers, including reliable car care and safe driving guidance.

For Toyota, the partnership with DDT will fuel growth in the Chinese market, but it is by no means limited to the Chinese market.

In fact, Toyota's layout in the mobility sector has long been underway. As early as 2015, Toyota participated in the investment in the online taxi platform Uber, but did not disclose the amount of investment and the use of funds; in 2018, Toyota once again invested 500 million U.S. dollars in Uber, accelerating the development of its driverless online taxi; in June of the same year, Toyota made a 1 billion U.S. dollar equity investment in Grab, a Singaporean ride-hailing service company; in April 2019, Toyota joined forces with SoftBank and Denso (Denso), an auto parts maker,*** with a $1 billion acquisition of a 14 percent stake in Uber's self-driving car unit.

According to experts in the field of travel interviewed by the New Beijing News reporter, Toyota threw huge sums of money in the field of travel, in fact, it also mastered a certain degree of discourse, this discourse is also in the future to help its partner's resources to a greater extent to the use of the transformation of Toyota's travel service provider and the electrification strategy for the global development of Toyota services.