What is a DM poster? What does DM mean?

DM is the abbreviation of English direct mail, which means express commodity advertisement. Generally, color printing is carried out on the front and back of 8-format or 16-format advertising paper. It is one of the most important promotional methods for supermarkets to carry out extensive publicity by mail, fixed-point delivery and selective delivery to consumers' residences.

The forms of DM advertisements include: letters, posters, charts, product catalogs, folding pages, business cards, purchase orders, calendars, postcards | brochures, discount coupons, family magazines, leaflets, invitations, sales brochures, company guides, three-dimensional cards, small packages and so on.

Extended data:

Advantages of DM advertising:

1, DM advertising is different from other traditional advertising media, it can choose the target, be targeted and reduce waste.

2.DM directly advertises the pre-selected objects. Compared with other traditional media, the advertising recipients tend to have a sense of superiority, which makes them pay more attention to the products independently.

3. One-to-one direct communication can reduce the objective volatilization in the process of information transmission and maximize the advertising effect.

4. It won't cause direct competition of similar products, which is beneficial for small and medium-sized enterprises to avoid confrontation with large enterprises and concentrate on developing and expanding enterprises.

5. You can choose your own advertising time and area, which is flexible and more adaptable to the changeable market.

Baidu encyclopedia -DM advertisement