What is the business model of OTO?

OTO is a newly born e-commerce model, which shortens the decision-making time of consumers to a certain extent, and was put forward by Alex Rampell, founder and CEO of TrialPay. "OTO" is the abbreviation of "online to offline", that is, "online to offline". The core of OTO business model is very simple, that is, taking online consumers to real stores, paying online to buy online goods and services, and then enjoying services offline.

1. OTO business model with China characteristics.

If we directly use the OTO business model mentioned by Alex Rampell, we can actually evolve the OTO business model with the advantages of traditional enterprises, which is divided into two levels: "offline to online" ("offline to online") and "online to offline" ("online to offline"), and use different OTO models in different operating periods.

2. Use Offline to Online ("Offline to Online")

Enterprises can take "offline to online" in the promotion and marketing stage, take advantage of their offline advantages, bring offline users to online development, make reasonable plans for users, and ensure the mutual mapping between offline activities and online promotion, thus maximizing promotion and marketing, guiding customers to experience online life and optimizing user groups.

3. Use Online to Offline (Online to Offline)

In the sales stage, enterprises can adopt some price strategies to actively encourage users to pay online. This time is "online to offline". At this time, enterprises can dig deeply into the personalization of users through their payment information and master these user data, which can greatly improve the maintenance and marketing effects of old users. Through analysis, they can also provide clues to discover new users, predict and even control user traffic, and then analyze the characteristics and sources of users, and reorganize reasonable promotion and marketing.