Top Ten Applications of Business Intelligence in Various Industries

Nowadays, digital transformation is regarded as a key strategic move of enterprises, and business intelligence tools are constantly developing to help enterprises make full use of their data investment. This paper introduces ten applications of business intelligence technology in various industries.

Business intelligence (BI) can add value to business processes, create a comprehensive view, and enable enterprise teams to analyze their own data to improve efficiency and make better daily decisions. Nowadays, digital transformation is regarded as a key strategic move of enterprises, and business intelligence tools are constantly developing to help enterprises make full use of their data investment. The following are the top ten applications of business intelligence technology in various industries:

( 1)HelloFresh

For HelloFresh, a catering service provider, the centralized business intelligence solution saves the marketing analysis team 10 ~ 20 working hours every day by automating the reporting process. It can also enable larger marketing teams to plan regional and personalized digital marketing activities. Based on the comprehensive analysis of customer behavior, HelloFresh created three buyer roles to guide their work. Being able to view and track real-time data means that teams can respond to customer behavior and optimize marketing activities. As a result, they see higher conversion rates and better customer retention rates.

(2) regional economic integration

Outdoor retail cooperative REI uses business intelligence platform to analyze their cooperative members. Cooperative members have contributed more than 90% of the retailers' purchases to REI, so it is very important to track the indicators such as acquisition, retention and reactivation. All this information is equivalent to more than 90TB of data. The ability to analyze all this data means that the operations team can decide whether to invest more in physical retail or in the digital experience of its members. This will bring higher customer satisfaction and positive association with the brand.

③ Coca-Cola

The business intelligence team of Coca-Cola Company is responsible for handling all sales and delivery reports of the enterprise. With the help of the business intelligence platform, the team realized the automation of the traditional manual reporting process, saving more than 260 working hours every year. Report automation and other enterprise system integration return customer relationship management (CRM) data to the field sales team through the mobile dashboard, which provides timely operational information and unique competitive advantage. The implementation of self-service business intelligence promotes more effective collaboration between IT and business users, and maximizes the knowledge and skills of participants.

(4) Mexican pancakes

Chipotle MexicanGrill is an American restaurant chain with more than 2,400 branches around the world. Chipotle has eliminated the traditional business intelligence solutions and is committed to building a modern self-service business intelligence platform. This enables them to create a centralized operational view to track the operational efficiency of restaurants nationwide. Now, employees can access more data, and the report delivery speed of strategic projects has tripled from one quarter to one month, saving thousands of working hours.

(5) Des Moines public schools

The public schools in Des Moines (DMPS) use advanced analytical methods to improve the intervention rate of dropping out of school, so as to better understand the influence of various teaching methods on individual students' grades. The research and data management team of Des Moines Public School (DMPS) uses multiple linear regression model and dropout coefficient to measure student indicators to predict which students may be at risk of dropping out of school. They use the business intelligence platform to take advantage of this model. Data visualization enables faculty and staff to easily identify some students who are at risk of dropping out of school and give them necessary care and help.

(6) Cudos

Koodos is a new startup of Venture Rock Center of Harvard Business School, which builds content management technology for Generation Z based on user-generated data. Koodos's business model relies on understanding the relationships between different data sets. Their first experiment was to combine Chinese characters with music. For example, they sent an expression to 566-367 and received a recommended song. With the help of business intelligence tools, Koodos can sort out and organize their data to understand how their experiments are conducted, and then use these insights to build better products.

(7) new york Shipping Exchange

New york Shipping Exchange (NYSHEX) is a shipping technology company dedicated to improving overseas shipping processes. New york Shipping Exchange (NYSHEX) decided to let enterprises use their business intelligence tool Chartio to access data. This is possible, not only because all the data are concentrated in one system, but also because it can be analyzed by people without coding knowledge.

(8) Kay Lincks

CareLinx is a national home care network, which connects families with more than 300,000 home care workers. CareLinx has used business intelligence tools for non-PHI data, so their engineering and product teams have realized the benefits of business intelligence. Once Chartio reaches the HIPAA standard, it will open a new world full of opportunities for them.

Bugcrowd

Bugcrowd is a network security platform that can connect its customers with security researchers to identify vulnerabilities in products and applications. Their requirements are very strict: strict security and the ability to handle many data sources, and they must be easy to use. With its specific and achievable business intelligence goals, Bugcrowd can solve their problems.

(10) data robot

DataRobot is an enterprise-level artificial intelligence platform, which invented the automatic machine learning category. DataRobot chose to provide a place for new employees in its business intelligence tools. Their goal is to make each team understand and process the data without going through the engineering or analysis team. By integrating business intelligence tools into the onboarding process, DataRobot consolidates the culture of data democratization, in which every employee has the right to analyze and process data.