How to formulate shampoo marketing channel strategy

As a fast-moving consumer product, shampoo can be sold in almost all channels, such as shopping malls, supermarkets, grocery stores, baths, hair salons, hotels and so on. Among the channels for purchasing shampoo, supermarkets and convenience stores account for nearly 40%, super-large storage supermarkets account for more than 20%, and product delivery, gift and delivery account for nearly 20%.

For manufacturers, distribution mode is usually adopted, and traditional commercial circulation channels are used to penetrate into retail terminals at all levels through primary wholesale and secondary wholesale, and then reach consumers.

In the past two years, there have been some new channels such as boutique daily chemical stores, networks and group purchases, and the proportion of sales has increased rapidly.