Vegetable Market Research Report

Vegetable Market Research Report Sample

Vegetable market refers to a region for the sale of vegetables, fruits and vegetables, aquatic products, poultry and animals, meat and its products, soybean products, cooked food, local specialties, and other types of agricultural products and foodstuffs, such as the retail operation of the main fixed place. I hope the following vegetable market research report sample will help you research!

Vegetable market research report model a

The urban vegetable market is essential to the people, involving thousands of families living, public welfare of the town public **** supporting facilities, is a real project for the people. Construction and management of vegetable markets, directly related to the quality of people's daily lives, is an important part of the city's benign development. In order to strengthen the construction and management of the vegetable market, the City Bureau of Commerce to deploy personnel on the city's main urban vegetable market survey, now the relevant information is reported as follows:

First, the city's urban vegetable market status and characteristics

In the process of diversification of supply channels for agricultural products, vegetable markets, this traditional business still shows a unique This is because the vegetable market business mode is flexible, and the freshness of vegetables, aquatic products and other commodities is much higher than that of supermarkets. Vegetable market facilities are simple, low rent, low labor costs, reducing the cost of goods, vegetables, aquatic products are not easy to produce like cooked meat, soy products and spices and other commodities counterfeit situation, and according to the characteristics of the vegetable market and agricultural products themselves, this dominant position will continue.

In recent years, my city center has been expanding east, south, west, expanding the scale, a new look, urbanization rate of more than 60%. But the center of the city market in disrepair, the development of lagging behind, the grade is not high, the management level is backward. Especially in the new city market lack of overall planning and layout, the spontaneous formation of the road market, occupying the road seriously, the number of small, low-grade, structural irrationality, the radiation surface is not wide, resulting in inconvenience to the public life, there is a problem of difficult to buy food. At present, the main city has a certain scale of 21 vegetable markets, operating area of about 60,000 square meters, the 2008 trading volume of about 100 million tons, the turnover of about 400 million yuan, around the number of people working in the vegetable market of more than 30,000 people. My city center market construction, management and operation of the following aspects of the characteristics:

Diversification of the main body of investment. In recent years, the city's newly constructed vegetable market is basically a community and private capital investment, breaking the past government and department of the exclusive construction of the situation, the formation of the government, departments, communities, private capital *** with the pattern of investment. The city's urban area 21 food market, the government invested in the construction of 5, departments, communities, private capital investment in the construction of 11, the spontaneous formation of the riding road market 5.

Diversified mode of operation. First, the market owner directly operated. Government and part of the private market is more in this form, the city's 21 markets, 9 for the owner of the direct mode of operation. Second, commissioned or contracted. Developers and departments built part of the market to take this form, the city has 7 vegetable market entrusted or contracted. Third, the community and individual management. Spontaneous formation of five riding road market is this form, the community to collect health fees, some individuals to collect booth fees, only charges do not manage.

Market construction and real estate development integration. The main performance of the real estate developers to build new markets, a large number of housing or commercial buildings above, below the model of building vegetable markets. Currently there are six residential mixed market in the city.

Second, the city's urban food market construction and management problems

Although the food market in the process of urbanization has played a positive role, but with the continuous expansion of the city scale, the quality of life of the public continues to improve, the food market, whether it is the construction and management, or business and service are many problems.

(a) the layout is unreasonable, and urban development does not match. In recent years, the government departments to withdraw from the construction of vegetable markets, by the enterprise to host the market. Due to the lack of specific market planning, the government's macro-control of the market construction weakened, resulting in the city's food market layout is unreasonable, out of touch with urban development. The city's urban areas south of the railroad there are nearly 30 residential neighborhoods quickly built, the residential population grew to more than 200,000 people. But this area of the food market only 7, of which there are 2 or the old market, 1 is a temporary ride market. Due to the vegetable market profits relatively lower than industrial trade enterprises and industrial production enterprises, developers are reluctant to invest in vegetable market funds. Such as the city's People's Road south of the Imperial Han Yuan, Huajia Meiyuan, Discovery Journey, Xiangshan courtyard and other larger neighborhoods around the lack of a vegetable market, residents are forced to go to far away or supermarkets to buy vegetables, residents, especially the elderly and low-income people have a lot of opinions.

(ii) market infrastructure is weak, the construction level is not high. At present, the central city market, especially some of the old market generally aging facilities, construction level is not high: First, most of the shed structure of the vegetable market, due to the long years of unrepaired, the roof leaks, tin off, very easy to occur safety accidents. Secondly, the drainage system is generally poor, the sewers are often clogged, and sewage flows horizontally. Third, the entry and exit channels are not reasonably set up, the phenomenon of congestion often occurs. Fourth, the stall construction is simple, most of the cement countertops, rough and difficult to clean, affecting the aesthetic. Fifth, the pipeline installation is chaotic, not unified, pulling and pulling, not only affect the environment, but also a greater fire hazard. Sixth, the lack of refrigeration facilities, food spoilage in the summer is very easy to cause, to the residents of consumer safety poses a great danger. Seventh, most of the market is not equipped with fire safety equipment, in the event of an accident, personnel and property safety is not properly protected. Eight is a great part of the market no parking lot, vehicles are randomly placed, blocking traffic, affecting the city.

(C) management is not standardized, the vegetable market development lags behind. First, the management of diversified, respective. At present, the main body of the vegetable market investment diversification, the government set up, corporate investment, community start-up, private self-management, natural formation, etc., basically who invests in who operates who manages, there is no relevant requirements, there is a respective government, low quality of service and so on. Second, the management is not standardized. Many market operators are still stuck in the inherent management model, the lack of service innovation concept and brand awareness, only concerned about the market housing, stalls, the lease situation and rental income, the quality of goods, service attitude of the tenants, business conditions and not too concerned about the quality of goods, service attitude, and so on, part of the market appeared to be fake, shoddy, hazardous and toxic commodities on the market, bullying, the phenomenon of short catty, so that the credibility of the market has been lowered. Third, the market rate of return is low, the development and transformation of small efforts. Vegetable market with a large part of the public welfare nature, the face of the general public and low cultural quality of small and medium-sized operators, management difficulties, less income, and most of the existing urban food market in the construction of a lack of long-term planning, facilities have long been aging or even scrapped, and the start-up party is unable to make additional investment to change the status quo, resulting in market development and transformation capacity is not enough, the market development is lagging behind.

(d) the road market is rampant, affecting the city appearance. Urban riding market not only jeopardizes the traffic, but also greatly affects the cityscape, and the creation of health city requirements do not match. The main types are: a "spillover" road market. Market radiation area population increase, the original small site operation has not been able to meet the requirements, with the population increase in the market continues to expand, occupying a larger and larger area of the road, the main Chunqiu Lane food market, Huan Tan neighborhood food market, Taoli Lane food market. Second, "migratory birds" road market. Some operators in order to avoid urban management and public supervision, in some hours of the day, some specific areas of the temporary set up stalls operating, the main Forestry Department vegetable market, the fifth site of the vegetable market. Thirdly, the "cargo type" road market. Mainly some vegetables, fruit retailers 1 or a few people in company, walk the alley string of households, the formation of mobile road market, this market in the city's new neighborhoods are often able to see the door.

Three, to strengthen the city's vegetable market construction and management of the proposal

(a) to strengthen the leadership, awareness-raising, and effectively the vegetable market as a people's project to grasp. Vegetable market management is a representative of the broadest number of people's fundamental interests of the major practical matters, should be from the scientific concept of development and reflect the height of the three representations of the idea to recognize the work of the vegetable market. Vegetable market is not just an economic place, it has been a hot spot in society, the confluence of difficult issues, has a social significance far higher than its economic significance. For some time now, green space, highway construction has been the government's great attention, the city's environment, traffic conditions have improved greatly, but the construction and management of the market has been lagging behind the city's economic development. At present, the city's new area of high-rise buildings, spacious and beautiful neighborhoods, but can be arranged for the construction of vegetable markets almost no land, the implementation of community market construction difficulties, these are the people to eat vegetables difficult hidden trouble. If the price of food is too high because of the market, it will undoubtedly add to the suffering of the low-income group and may even cause social instability. The quality of food sold in the market is directly related to the people's personal safety, improve the management of listed commodities, but also for the masses to do practical things. Therefore, the work of the food market is a project of the people, related to the government in the minds of the people's position, should be caused by all levels of government attaches great importance to the actual grasp.

(2) scientific planning, rational layout, the establishment of wholesale markets as the leader, the center of the market as the backbone, community markets as the basis of the vegetable market network. To be based on the existing market, according to the requirements of the development of the central city, three levels to re-adjust the layout of the urban food market. Agricultural products wholesale market layout to Zhongrui, Phoenix Hill agricultural products wholesale base as a basis, reflecting the large-scale and specialized features. The layout of the city center food market should give full consideration to the geographical location, population density, service object and coverage. New urban areas should adapt to the rapid development of neighborhoods, the population has increased dramatically on the requirements of the food market, it is recommended that the new neighborhoods in the region to set up a convenient and fast community food market. Through integrated planning, rational layout, so that the urban food market and the urbanization process in parallel with the development of every 10,000 residents have a food market floor space of not less than 3,000 square meters.

(C) grasp the transformation, accelerate the construction, as soon as possible to transform the construction of a number of standardized vegetable market. First, we need to develop transformation standards. According to the Ministry of Commerce about the construction of vegetable market technical standards, combined with the city's actual, as soon as possible to develop and introduce the "Huaibei market standardization and upgrading of construction norms. Second, we should do a good job of market research, develop transformation plans. To unite the relevant departments, the urban food market infrastructure, business conditions for a comprehensive survey. According to the survey, market classification, develop step-by-step transformation plan. Three to introduce incentives and support policies. Suggested as soon as possible to introduce the "Huaibei City vegetable market construction and transformation of government support policies," the city's financial should be arranged annually a certain amount of money, in the transformation of the period of time to take the lead in accordance with the standards of good transformation of the market owners to carry out incentives and subsidies, and the implementation of the temporary operating points. For the renovation and new food market, the government should be appropriate to reduce the market transformation, construction of the relevant taxes and fees required; the new operators in the market can be given an appropriate reduction or exemption of 1-2 years of tax and fee support. Four to highlight the focus of support. Suggest that the municipal government to support the standardization of vegetable market transformation focus on the business department of the vegetable market, given 50-80 million yuan a year. Remodeling support funds, in order to play a demonstration and point to lead the role. Five to take the government investment in the construction of new vegetable markets. To take the construction of vegetable markets as a project for the benefit of the people to grasp, to take the land government allocation, capital government investment in the construction of new vegetable markets, for the developers have been built and the new renovation of the vegetable market, the government funded the acquisition. The new and standardized transformation of the vegetable market, handed over to the competent business department unified management, standardize business practices, to ensure food safety, convenient for residents to consume.

(D) to strengthen management, each in its own way, to build a clean, safe and orderly food market business order. According to the new market characteristics to explore new market regulatory model. First, the establishment and improvement of government administrative management - association industry management - service enterprise management - operator self-management of mutual convergence, mutual integration, multi-party interaction of market management system. Government departments should do a good job of administrative management, play the role of the government to regulate market behavior, the market to punish and correct illegal behavior, for the market construction and transformation and upgrading of long-term scientific planning, guiding the market's macro-development; vegetable market should be set up industry associations, associations are the market units of the community organization, accept the government's administrative guidance, the association can play an important role in strengthening market industry self-regulation; with the competition, the association industry management - service enterprise management - operator self-management is interlinked, mutual integration, multi-interactive market management system. Important role; with the intensification of competition, the role of the market service enterprise management will be more and more important, must improve their own competitiveness, improve the management level of enterprises, the market can survive; market operators are the ultimate object of market management, the market management agencies should be set up to play the operator's self-regulatory organizations, the operator's initiative, many of the management of the contradictions in the management of the focus and difficulties, the operator can be through the operator's self-regulatory organizations. Many contradictions in management, management priorities and difficulties can be satisfactorily solved through operators' self-regulatory organizations. The second is to introduce as soon as possible, "Huaibei City, community food market management approach", to promote the construction of food market renovation and upgrading, standardize the management of food market business services, maintain the order of food market transactions, to protect the organizers, operators and consumers of the legitimate rights and interests. Third, the establishment of market management network mechanism. Market management alone by surprise rectification is not possible, must establish market supervision and management of the long-term mechanism in order to fundamentally solve the problem. Market to establish and improve the counterfeiting to support the rights of the network and managers to monitor and report the network, these networks and various systems of organic integration, operation, give full play to the role of interaction, linkage, and improve the efficiency of management work. Through the network and supervise and report the phone, the existence of managers in the market phenomenon of inaction, law enforcement agencies violate the law, the operator of the sale of counterfeit and shoddy goods and other behaviors can play a timely supervision, correction and crackdown on the role.

Vegetable market research report

(a) the varieties of vegetables transferred into the channel situation

Most of the varieties of vegetables sold in the city, including potatoes have to rely on the foreign transfer, such as peppers, beans, eggplants, cucumbers, garlic, squash, etc., in addition to local vegetables for a very small supplement in the summer. Summer there are local vegetables for a very small supplement, almost all year round is to rely on foreign transfer. Channel mainly from Shandong, Henan, Gansu, Hainan, Hebei, Changzhi, Yuncheng, Houma and other places. Nearby is also in the hundred kilometers, as far as Hainan, Gansu even reached thousands of kilometers.

(B) the sales price of vegetables

As the market, import channels, long-distance transportation, therefore, affecting the price of vegetables in our city, the factors are more, the overall look of the price is high, ups and downs. From the following chart can be seen. Jincheng city vegetable wholesale prices and Shanxi Province, the national comparison

(C) the vegetable wholesale link of the business form

According to our understanding, the Green Sheng vegetable wholesale market in all the operators of the clear color of the outsiders, who received from the origin, transportation, wholesale formed a one-stop business form, is very conducive to the mastery of the production and marketing of the news of the two places, is conducive to good The news of the two places, is conducive to a good solution to the contradictions of each link, is conducive to the formation of the interests of the **** the same body, benefit sharing, risk **** bear.

(4) New Year's Day and Spring Festival market supply of vegetables

From 1997 onwards, the annual New Year's Day and Spring Festival, the municipal government has to use the three gold a storage, the implementation of the price limit on the supply of preferential vegetables, preferential supply of the number of festivals on the 4.7 million pounds, to ensure that the two festivals during the supply of the market to stabilize the price of vegetables play a very important role in the market. The company's main goal is to provide the best possible service to its customers.

(E) vegetable consumption trends

With the expansion of urban scale and the improvement of people's dietary structure, in particular, the farmers of vegetable consumption behavior of the great changes, that is, from the past supply of urban vegetables to today's vegetables rely on the city to supply the changes in urban consumption of vegetables in the city has been expanding. In addition to the improvement of dietary structure per capita consumption of vegetables is also increasing, according to relevant information reflects the national per capita consumption of vegetables has reached 300 pounds. At the same time people on the quality of vegetables, varieties of requirements are also rising, the emergence of supermarkets to wash vegetables, green pollution-free vegetables, agricultural docking, direct sale of vegetables continue to be favored by the people. Third, the vegetable market problems

(a) the number of vegetable market is insufficient, the structure is unreasonable

In recent years, the population of urban areas continue to increase in size, the city's area is expanding year by year, in accordance with the business sector on the urban areas of every 10,000 people with a vegetable market standards, urban vegetable retail market outlets should be built around 30, now there are still Nearly 20 gap. Newly built Yifeng District, Hui Qian District and many other residential neighborhoods are not supporting the construction of vegetable retail market. Due to the insufficient number of vegetable markets, the radiation range is narrow, so that many residents can not realize the proximity of consumption and convenience of consumption, bringing a lot of inconvenience to the residents' lives, but also led to the repeated banning of street vendors.

The original construction of the vegetable wholesale market there are three, and now there is actually only one, that is, the Green Sheng vegetable wholesale market, the North Ring Road vegetable wholesale market is now mainly to do some secondary wholesale and retail, Green Xin vegetable wholesale market has actually lost the wholesale function. It can be seen that the city's vegetable wholesale market is seriously insufficient in number, the shape of the competition, and the structure is not reasonable, basically concentrated in the north of the city.

? (B) the market facilities are generally low-grade, poor shopping environment

Most of the market over the years, insufficient investment in market facilities, market facilities are simple, single-function, "dirty and poor" phenomenon is serious. First, the market unit of the market operating tenants of the follow-up management is not enough. Second, the lack of a complete drainage system, resulting in poultry, aquatic slaughter business place sewage flow, debris everywhere, the smell is unbearable. Third, the garbage removal is not timely, vegetable markets produce a large amount of garbage can not be cleaned up in a timely manner, littering, randomly discarded, the formation of many garbage dead ends. Fourth, some markets are both business premises and residential premises, access to pedestrians and vehicles are not divided, trading peak congestion. Fifth, the use of fresh equipment is low, most of the raw and cooked meat stalls are board drying sales, not at all up to the dust, fly requirements.

? (C) the vegetable market price is relatively high and unstable

Jincheng city prices, especially the high price of food for a long time. At the beginning of the establishment of the city people reflect particularly strong, long time has not been resolved, but the price of vegetables is higher than the surrounding cities is certainly an indisputable fact, this is one. The second is the price is not stable, ups and downs, the origin of the climate, transportation, traffic conditions, Jincheng, the price of vegetables will soon be the ups and downs of change. Third, the price imbalance, a small urban prices are not all the same, showing the trend of the north low south high, in addition to supermarkets, farmers markets, morning market price imbalance. There is a difference in price is desirable, but the difference is too large is unreasonable.

(d) vegetable market in recent years, the phenomenon of switching to business, closed more serious

Vegetable market was not enough, but in recent years a few vegetable markets, such as the Four Seasons Green, Xilimen, Baiyun community, Ruixin District, but due to the low level of profitability for a variety of reasons, or to switch to business, or closed. Of course, there is also a part of the market, such as Fuwangduo, Wandeifu, etc. to implement the agricultural to super, although the price is a little higher, but there is always a place to buy vegetables. In some cases, the closure of the local market did bring great inconvenience to the surrounding public's grocery shopping.

(5) The logistics cost of vegetable transportation is high, the detection means is backward, the quality of vegetables needs to be improved

? ? It is understood that the city's long-distance transportation of vegetables, the means of transportation is still a large truck, large trucks, so far there is not a car with refrigeration equipment, not to mention the whole process of having a cold chain. Vegetable storage is still very primitive and backward, resulting in high transportation costs, vegetable loss, vegetable quality is low. Vegetable transportation despite the implementation of the green channel, but there are still some toll booths indiscriminate charges. Vegetable quality inspection awareness is weak, backward means, the system is not sound, "assured that the vegetable" market construction is a long way to go.

(F) difficult to buy food and environmental impact of the contradiction is relatively large

On the one hand, many people, especially from the market is relatively far away from the market to reflect the difficulty of buying food, the urgent need to build the market, on the other hand from the market is close to the market, but also reflect the environment around the market is poor, crowded noise, affecting the traffic, affect the rest. In the actual market site has encountered a number of residents of the obstacles, this contradiction to the future choice of food market, food market business form has brought new challenges.

Four, the causes of the problem of vegetable market analysis

(a) planning lag, inherent shortcomings

The city of the end of 2006 before the release of the "Jincheng City City commercial network planning", including vegetable markets, including the construction of commercial outlets advanced planning. Therefore, the vegetable market construction has long been in a state of no planning. And urban construction can not be synchronized to promote the formation of a disconnect, resulting in a small number of vegetable markets, small-scale and unreasonable layout. Most of the existing vegetable market was built in the 1980s and 1990s, because of the lack of relevant standards constraints, resulting in a low starting point for the construction of the market, backward hardware facilities, imperfect function, poor shopping environment and other inherent defects.

(2) Vegetable market profitability level is low

Vegetable market has the characteristics of weak profitability, public welfare, investment in a large income is small, belonging to the micro-profit industry. Affected by the low level of profitability of general investors to invest in the construction of the vegetable market enthusiasm is not high, in addition to the market transactions in a variety of costs so that the original merchants can not stay in the street vendors can not enter, resulting in the closure of part of the market.

(C) the relevant departments of the market to support the guidance, supervision and constraints are not enough

First, the relevant departments of the role played by the vegetable market is not in place, in the pre-planning and construction of the city at the same time did not reserve land for the vegetable market, the district was built, and would like to build a market basically there is no suitable place. Secondly, the government's support for the construction of vegetable markets is not strong, the lack of preferential policies and supporting funds to support. Third, the supervision of the vegetable market is not enough, the lack of long-term supervision and restraint mechanism.

(2) local vegetable production is too small, the lack of market initiative

As a result of a large number of vegetables rely on the transfer of foreign countries, the local market lacks the initiative to be subject to the external factors in particular, as people say, Shandong's vegetable market sneeze, Jincheng's market on the cold. Because the market is the market, import channels, long-distance transportation and logistics costs are high, loss and so on, these are the main reason why the price of vegetables in Jincheng is high and the quality is poor.

Fifth, the development of the vegetable market recommendations

(a) seriously implement the "Jincheng City, urban commercial network planning"

The construction and transformation of the vegetable market, we must be guided by the planning, through the planning means to guide the construction of vegetable markets. In accordance with the "Jincheng City, urban commercial network planning 2005-2020" requirements, in a large number of investigations and research on the basis of the guiding ideology of the scientific concept of development, as soon as possible to develop and introduce the "Jincheng City, Vegetable Market Planning", so that the future of the vegetable market on the standardization, legalization track.

(2) really increase government support

The construction of the vegetable market is to ensure that the people's "food basket" supply an important part of the strong social, public welfare, is to improve the city's service function, enhance the city's taste of the inevitable requirements. The government should give strong support in terms of policy and funding. First, the development of preferential policies involving food market planning, land, construction, acceptance, management, operation and other aspects to give a full range of policy concessions. Second, strictly in accordance with the relevant provisions of the commercial land area to stay full. Third, the establishment of vegetable market construction of special support funds, and the development of the use of relevant funds, in strict accordance with the relevant procedures, to strengthen the construction of the vegetable market bidding, acceptance, acceptance of the use of the whole process of supervision and completion of the acceptance, to ensure that the government funds to maximize the benefits.

(C) focus, step-by-step implementation, and orderly progress

The current focus of the construction of vegetable markets, one is the construction of vegetable wholesale market is determined to change the entire urban area, only the northern part of the wholesale market, the layout is unreasonable, it is difficult to form a market competition in the irrational situation as soon as possible in the urban area in the southern part of the planning and construction of a vegetable wholesale market. Second, the vegetable retail market on the one hand, as soon as possible to fill the gap, the snow, to solve some of the community residents to buy food problems, on the other hand, to step by step, planned transformation of the original vegetable farmers market, so that it upgrades. Third, to supervise and guide the vegetable wholesale market, accelerate the vegetable market storage, testing, transportation and other aspects of infrastructure construction and the use of advanced equipment, promote cold storage, cold chain transportation, advanced quality testing and other technologies. Fourth, vigorously promote the construction of "assured vegetables" market, agriculture to super, agriculture and super docking and other advanced forms of circulation. Fifth, as soon as possible to develop relevant methods to standardize and guide the development of vegetable morning market, community small vegetable market.

(D) close coordination, each responsible for, and pay close attention to the implementation

The construction of the vegetable market should continue to adhere to the government to promote the main body of the enterprise, the principle of market-oriented operation, and to fully mobilize all aspects of the community's strength, and actively participate in the market construction. This work involves the city, the city government at two levels, involving the Development and Reform Commission, Commerce Bureau, Land Bureau, Planning Bureau, Agriculture Bureau, industry and commerce quality inspection, and many other departments, so the relevant parts of the great importance to be attached to close cooperation, in accordance with the division of responsibilities, each responsible for their own responsibilities, and really grasp the implementation of the work.

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