How to write an exclusive press release

How to write an exclusive press release

How to write an exclusive press release? Interview is the basic means for journalists to obtain news materials through observation and interview. If you want to organize the interview results into an interview draft, you should also learn to cut and process the materials. Let's see how to write an interview press release.

How to write an interview press release 1 an interview is nothing more than a lively and thoughtful conversation. Specific questioning skills include:

1, get to the point and get to the point. This method is to ask some difficult and closely related questions at the beginning, and then expand them into more general questions.

Suitable for interviewing people who are good at words, quick thinking and confident. Cut to the chase will make the other person feel that you are frank and efficient, and cut to the chase will make the other person feel that you know what to do and are worth talking to.

2, from shallow to deep, ask questions and explore unknown details. In-depth reporting has many sharp problems, and sometimes it is inevitable for reporters to hit a wall. The interviewee is either nervous, evasive and irrelevant, or deliberately refuses, evasive and perfunctory.

This requires reporters to have the perseverance and skills to ask questions. You can first use some broad topics to ease the atmosphere and gradually introduce topics; Or beat about the bush, trace back to the source, and lead to unknown details.

3. Inductive questions will lead to vivid and convincing dialogues. In leading questions, the interviewee should be sensitive and willing to argue, while the reporter should grasp the opportunity of conversation and induce the other party to give a positive answer with tone, intonation or wording.

What kind of results will be produced by leading questions depends on the harmonious relationship between journalists and interviewees. Because leading questions can easily make the conversation uncompromising, but as long as a harmonious relationship is maintained, it may lead to unexpected truth.

4. Moderate silence. Silence is also an important skill in in-depth reporting, because most of the questions in in-depth reporting are targeted, targeted and exclusive, and it is necessary to leave time for the interviewee to think and explain the questions.

Smart reporters generally don't interrupt the interviewees, so they may get direct questions that they can't get. Keeping a straight face is sometimes just as effective.

Mike wallace, a famous American TV host, said, "I find that the most interesting thing in TV interview is to ask a beautiful question, and then you will be silent for three or four seconds after the other person answers, as if you are still expecting more answers from him. Do you know what will happen? The other party will feel a little embarrassed and talk to you about more things. "

Be good at observing and listening, and capture the facts that can't be revealed in the interview question and answer. Ai Feng reminded all reporters "don't forget to bring your eyes and ears when interviewing".

How to write a good interview press release 2 "stupid questions" that should be avoided when interviewing people.

The first kind of "stupid question": basic information

To understand a person, the first thing to know is his basic information, such as name, gender, age, native place, study and work experience and so on. This is also the most basic information that the interviewee needs to master when preparing for the interview, and it is also the easiest information to obtain.

At the beginning of my work, an old leader told me a story: a new reporter was sent to interview a famous drama performance artist in China. The reporter stood outside the hotel where the artist stayed for a day and then interviewed him. However, the first question asked by the reporter is: "Excuse me, what kind of drama performance are you engaged in?" The artist was speechless and shook his head and said to the reporter, "Young man, come back and do your homework!" " "Because a" stupid question "ended hastily, I finally won the interview.

On the contrary, if you are familiar with the basic information of the interviewee, you can often find a breakthrough quickly and bring unexpected surprises. Of course, many times, the personal information of the interviewee is not clear, and not everyone can fully grasp it in advance. Then it is best to ask questions during the interview and try to avoid "going straight to the point" as soon as you start.

When interviewing, if you ask the basic information as soon as you come up, it is easy for the interviewee to think that you have not done enough homework and don't know the interviewee at all, thus losing the desire to talk to you. Even if you barely answer the question, your first impression will affect the subsequent communication.

The second kind of "stupid question": repeating questions

Xu Lie, the founder of Southern People Weekly, once divided people's reports into news figures, public figures and folk figures. In the form of reporting, news figures and public figures often use dialogue because they are caught in hot events and take events as the starting point.

The manuscript of dialogue is the most test of skill, because it can go straight to the heart of the characters. However, because news figures and public figures are very good at dealing with the media, such manuscripts are also most likely to fall into stereotypes because of the same content. There is no good way to avoid repeating questions, only to keep asking questions. For an event, ask not only what happened, but also why it happened and what the characters were thinking. For the viewpoint, we should ask not only what it is, but also why we think so, whether it has been verified, and how to treat different voices. ...

If the interviewee looks around, if necessary, he can even politely interrupt the interviewee and remind him: "I have seen what you said when interviewing you in other media, and what I want to know is …" to "force" the interviewee to face up to your problem.

Everyone has problems that they don't want to talk about, and there is also a side that they don't want to show. Journalists must be modest, keep a clear head and be ready to ask questions.

The third kind of "stupid question": going around.

There is a taboo in writing articles called "the door is too long", and the question "the door is too long" contains two meanings: first, when a reporter asks a question, the explanation is too lengthy, and the interviewee forgets the front after listening, so the answer to the question will naturally be more general and not exciting enough; Second, in the whole interview process, the reporter put the wonderful questions too far back and never got to the point, which made the dialogue superficial and lacked bright spots. The most common situations are press conferences and group visits.

Never be afraid to ask questions. Sometimes the interview is just like playing Tai Chi and paying attention to interaction. When you meet a good interviewer, the more "out of line" your question is, the better his answer will be. Besides, what if the other person really refuses to answer your question? Sometimes not answering is also an answer.

How to write an exclusive press release 3. Preparation before writing: organize the ideas and outlines of the article, take notes with the audience's concerns, and play the role of personal "thinking consciousness" at the same time, so that the audience can clearly understand the events reported in the news, your emotions and your thoughts, and make the work more logical and profound.

Discover the story behind the news: the reporter's notes are different from the objective nature of the news manuscript, and the works more reflect the reporter's personal thoughts and thoughts on an event and highlight his personal will. Organizing self-knowledge and thinking with your own feelings will make the report more in-depth.

Avoid moaning and complaining: distinguish between journalists' notes, news reports and news commentators. Journalists' notes are more thoughtful and logical than news reports, and at the same time, they should supplement more "stories" or details than commentators. Only in this way can they be more distinctive.

Emotional introduction is the most commonly used writing technique in journalists' notes. The premise of this is that the event really touches your heart, and you can awaken people's inner feelings with your own perspective and delicate brushwork, and lead readers into the deep core of the event.

Winning by reason: the reason here refers to the sublimation understanding of the theme of the activity. A good note should not only bring in emotion, but also have rational support and injection. Only by combining reason and reason can literary works reach the realm of combining reason and reason.

Take care of the audience's feelings: With the increasing enrichment of people's material life, the audience now has the characteristics of strengthening subjectivity, pursuing spiritual enjoyment and collective identity. In the notes, you can start from your own feelings and increase your interaction with the audience.

Several points for attention: try to use the most, very, extreme or only the least, so as to avoid being inconsistent with the facts and causing readers to protest. If possible, do not use it directly. Use foreign languages as little as possible: don't misinterpret them unless necessary. There can be no typos.