How full promotion should be done

Internet thinking has swept through almost all industries, subverting all walks of life with destructive force, do not change, will be changed, do not innovate, will be innovative. Many traditional enterprises realize the danger, they have a sense of changing themselves, but the real implementation of the most common practice is: the Internet do not understand y, and do not have time to learn, often build a website. They feel that this realizes the grafting of the Internet and the enterprise, which even realized the transformation. Can actually build a website is just a decoration, business operations have not changed, the Internet transformation has just become a gimmick of the company's external publicity.

Traditional enterprises to embrace the Internet, must jump into the Internet circle, to put down the shelf, to use the Internet thinking to subvert their own.

Transformation of the first step: open online sales channels

The first step in the transformation of the traditional industry Internet is to open online sales channels. Traditional industry intervention in the network sales channels are mainly the following two ways: one is to take the establishment of the official website of the mall, the platform to build stores and other forms of direct sales, and the second is through the channel distributors and other distribution channels to carry out Internet + business.

The way to build flagship stores through the platform is the most commonly used method, which allows small and medium-sized enterprises in the mature platform, quickly increase their own online sales channels, the use of online sales platforms, resource advantages, in the short term to make up for their own "Internet gap", in the process of operation, small and medium-sized micro-enterprises can gradually cultivate In the process of operation, SMEs can gradually cultivate their own online retail team, develop marketing ideas and future Internet + strategy, and accumulate Internet + operating experience, then promote their own direct sales network construction will be twice as effective.

In addition to direct sales and distribution, many traditional enterprises are also seeking more forms of sales channels, such as Belle through the opening of call centers and after-sales centers and their own B2C mall docking, Lenovo and a number of banks have a good cooperation with the online shopping malls, and at the same time involved in television shopping. MSMEs can give full play to their own advantageous resources, and gradually find out the road to suit their own.

Transformation of the second step: to find their own advantages and the Internet graft point

The second step of the Internet transformation of traditional industries is to find their own advantages and the Internet graft point, to achieve transformation and upgrading. At this point, the production of food and beverage-based Wahaha has taken the lead in taking a step forward. In recent years, Wahaha has developed palletizing robots, put straw robots, lead-acid battery assembly robots, explosives packaging robots and so on. At the same time, the development of low inertia permanent magnet synchronous servo motors, permanent magnet servo linear motors, high-efficiency torque motors, high-efficiency asynchronous motors, and is ready to acquire 1 to 2 Europe, Japan, there are key components of the robot manufacturer, in the original machinery factory on the basis of the development of the equipment manufacturing industry, into the high-tech industry.

The massive application of industrial robots ensures that Wahaha will be able to realize customized production mode in the future. After the dealer has placed an order, he can track the movement of the order at any time. The application of robots in production will make the process from marketing to production more convenient and smooth. Wahaha through the Internet information technology transformation, production planning, supply of materials, sales and delivery, including the management of dealers and wholesalers, as well as remote monitoring of equipment, financial settlements, workshop management, scientific research and development, all embedded in information technology system management, greatly improving work efficiency.

In Zong Qinghou's planning, Wahaha gave full play to the advantages of the production chain, and gradually to the high-tech equipment manufacturing industry, Wahaha in the future is not just a dietary processing manufacturer, or robotics and other high-end equipment manufacturers, will be exported to the same industry and even other enterprises such as robots and other production equipment, this step of the transition can be said to be large enough, but this transition is very natural.

Transformation of the third step: the old and new

The third step of the Internet transition is to break the old and new, decisively discard the Internet era out of things.

A financial enterprise, Mr. Li, has been doing traditional finance for 15 years, and has several business departments under his banner. With the development of Internet finance, he realized that the future of finance will be transferred more to the line, and it will become simpler and simpler, more and more civilian, and more and more low-cost, and the finance will return to become an infrastructure, just like water and electricity for everyone.

In this context, the existence of the network business department value is getting lower and lower, to know, the business department of a lot of business through a cell phone, a card can be easily completed, while the business department has to bear the cost of rent, personnel, water and electricity, etc., after weighing the many, he decisively turned off the hands of the business department, and turned to the development of the Internet financial.

How to use the new Internet thinking, re-examine the market, users, products, enterprise value chain and even the entire business ecosystem, is the Internet era, all enterprises "a hand" should think about the core issues. Wave surge, hidden killers, in the face of the last wave of the Internet development of the dividend period, the traditional enterprises will go where?

The fourth step in the transformation: digital marketing, to realize the full promotion of the enterprise, to create a private flow pool.

Lasting for 3 years, Plus Push has continuously developed 12 sets of promotion components. Enterprises can use Plus Push to provide each employee with smart business cards, smart brochures, case libraries, and smart folders as a tool for external display, and through the enterprise library, poster system, and short video system as a tool for external dissemination, the radar system delivers business opportunities in real time and traces the human relations of each dissemination, regardless of the on-line and off-line Whenever a deal is made, each contribution/commission will be reasonably distributed, uniting everyone in the enterprise to participate in the sales. Finally, through the mall system and CRM management components, the enterprise will become a closed-loop digital marketing platform for promotion and transaction.