What are vertical marketing and brand marketing?

Vertical marketing system is one of the important trends of channel development in recent years, which is a challenge to traditional marketing channels. On the other hand, vertical marketing system is a unified consortium composed of manufacturers, wholesalers and retailers. A channel member owns the property rights of other members, or has a special business relationship, or this channel member has considerable strength and other members are willing to cooperate. Vertical marketing system can be dominated by manufacturers, wholesalers or retailers.

Simply put, brand marketing is to reflect the specific image of enterprise products in the hearts of consumers through some means. Brand marketing refers to the marketing strategy and process that enterprises use consumers' demand for products, and then use product quality, culture and unique publicity to build brand value recognition in users' minds, and finally form brand benefits.

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