Traditional Culture Encyclopedia - Traditional culture - "Sell whatever you produce" belongs to the concept of () in marketing.
"Sell whatever you produce" belongs to the concept of () in marketing.
A: A.
This topic examines the concept of marketing.
The concepts of marketing include traditional marketing concepts (product concept, production concept and promotion concept) and modern marketing concepts.
Traditional marketing concept:
(1) production concept. The main performance: "I will sell whatever I produce."
(2) product concept. The main performance is "as long as the product quality is good, there will be a market."
(3) selling ideas. The main performance is "what I sell, what you buy".
Modern marketing concept: We produce what consumers need, we sell what the market needs, and marketing opportunities is where consumers need it.
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