Why do you want to do Zhihu promotion

With the prevalence of computers, digital network development, network informationization came. Network users from students to teachers, from workers to cadres, from civilians to rich businessmen, from schoolchildren to the elderly. Everything, everyone is increasingly inseparable from the network. Few traditional promotion channels have such a wide coverage. Whether it's outdoor advertising, subway advertising or newspapers and magazines, the audience is much smaller.

2, network publicity has the most dynamic and accurate consumer groups

70.54% of Internet users are concentrated in the more economically developed regions, 64% of the per capita monthly household income is higher than 1,000 yuan, 85.8% of the age of 18 years old to 35 years old, 83% of the education above the university level. Therefore, the target group of network publicity is the most dynamic consumer group with the highest level, the highest income and the highest consumption ability in the current society. The total consumption of this group is often greater than the sum of other consumption levels.