The symbol of China's time-honored brand

The outline of the figure is deepened according to the shape of the Chinese seal, and the auxiliary shape is skillfully connected into the combination of two Chinese characters [zi] [number], which appropriately expresses the meaning of the old Chinese brand. [word] [number] closely combined, claiming to be one. It shows the profoundness of China culture and indicates the vigorous vitality of the charm of traditional culture in modern society. Lithographic seal cutting also shows the historical sense of the old brand, highlighting its enduring charm and time accumulation. The combination of [word] and [number] graphics embodies the bright future of mutual influence and common development between commercial circulation and time-honored brands.

The strokes of the new logo are smoother and bolder, and the original logo is weaker, which enhances the sense of strength, historical vicissitudes and stability; The original frame is neat and square, and after adjustment, it is in the form of seal cutting, with strong stone seal flavor; The brush strokes are adjusted more mottled, and the cultural taste and long history of "China Time-honored Brand" are emphasized more. The proportion of the front shape and the back shape of the original logo is not very harmonious, and the host designer has also made great efforts to make fine adjustments at this point, and the adjusted logo is more perfect visually. At the same time, the color contrast of the original logo is weak, and the colors used are outdated. The adjusted logo color is red, which can best represent the cultural characteristics of China. The use of monochrome enhances the recognition of color in lightness and hue, and is easy to be applied to various materials. definition

"China Time-honored Brand" refers to the products, skills or services that have inherited and passed on the Chinese nation's excellent cultural traditions, distinctive regional cultural characteristics and historical traces, unique craftsmanship and management characteristics, and won wide social recognition and good business reputation, as well as the brands of time-honored products.