What is the traditional media What are the characteristics of traditional media

Traditional media are mainly sound, images, including television, radio, etc., there are time and space limitations, while multimedia is a set of sound, graphics, animation is equal to one, the main thing is that a certain degree to solve the limitations of time and space. But multimedia does not replace traditional media.

Following the press, radio, television and other traditional media, the Internet has become another important form of media. Faced with a huge impact, as a strong media, television, has recognized that the network to give full play to the interactive function of the road to integration and interaction will be the old and new media to seek *** with the development of the inevitable trend.

The main characteristics of the traditional media

One of the priorities of the State Administration of Radio, Film and Television (SARFT) is to "accelerate the upgrading and strategic transformation of the traditional media in the direction of multimedia and all-media development." But how to transform is a problem in front of the traditional media.

The following are the paths of transformation and upgrading of traditional media in China.

1.1 Advantages of multimedia

1. Resource advantage, rich content;

2. Timeliness advantage;

3. Interactive advantage with a high degree of participation;

4. Comprehensive services.

1.2 Three major shortcomings of online media

1. Lack of rigor;

2. Lack of profundity;

3. Lack of a sense of authority.

1.3 Advantages of traditional media

1. Powerful human and material resources;

2. Utilizing the strengths of traditional media;

3. Rich experience.