SEO Self-study Network: What are the factors that affect the keyword ranking of websites?

A summary of the factors affecting the ranking of website keywords

In order to make it easier for everyone to do SEO optimization, Hebei Xiaozhai-BD-Xin Yang introduced the summary of the factors that affect the keyword ranking of websites.

Factors affecting the ranking of website keywords;

(1) Matching degree of search engines.

If it is a fully matched keyword, the ranking is higher than that of an incompletely matched keyword, which is easier to achieve.

(2) The number of external and internal anchor texts.

The number of external and internal anchor texts also directly affects the ranking of this keyword. Especially in the case of incomplete matching, a large number of completely matched external anchor texts will make this incomplete matching word rank higher.

(3) the number of views.

The number of visits to a page shows the popularity of the page, and it also affects the keyword ranking to some extent.

(4) Sharing times of sharing tools.

The sharing times of sharing tools represent the user's liking to a certain extent, so it has a certain influence on the keyword ranking of the website.

(5) The traffic guided by this keyword.

The traffic guided by this word, if sustained and stable, will play a certain role in promoting the keyword ranking of the website. If it is unstable, terrible disasters may occur, such as rapid rise and rapid decline.

(6) The traffic of long tail keywords.

The traffic of long tail keywords will also promote the ranking of main keywords to rise.

(7) Other mobile publicity methods.

For example: external links, QQ promotion, e-book promotion and so on. , but also promote ranking.

(8) Links to related content within the website also play a certain role in improving the keyword ranking of the website, and have a positive role in reasonably guiding users to read related content and solving users' questions.

(9) The bounce rate of the website.

Whether the page of the website is reasonable, whether it will guide users to find what they want and so on. Will affect the bounce rate of the website. Websites with high bounce rate will also affect website ranking.

(10) Are the advertisements on the website relevant and friendly enough?

Whether the advertisement on the website is related to the advertisement content and whether it promotes the page content. If it can promote the ranking, it will be beneficial. If the advertisements on the website are irrelevant and spam, it will affect users' reading, website ranking, user experience and user bounce rate.

(1 1) Readability of website content.

A website with high readability of website content can promote ranking, which is conducive to the transformation of website users and the establishment of company brand image, and has a good effect on users visiting the website again. However, websites with low readability will lower the ranking of websites and be blacklisted by search engines, which will lead to high bounce rate of website users and reduce the quality of websites.

(12) anchor text explanation of website related content and some difficult words.

Simply put, whether the content of the website is easy to understand, and the anchor text added in the website will affect the user's bounce rate and user experience, which will affect the ranking of the website. Websites with good internal anchor text are more likely to get rankings than websites without internal anchor text.

(13) Whether the website content is the user's search keyword and whether it conforms to the user's search habit.

If the content of the website conforms to users' habits and behaviors of searching keywords, it is easier to get traffic and ranking through long tail words, thus improving the ranking of the main keywords of the website.

(14) Whether labels such as H 1 are used reasonably in the website.

Websites that use labels such as H 1 reasonably can improve their ranking, while websites that use labels such as H 1 casually can easily be blacklisted by search engines, resulting in homogenization of content.

(15) Is the content of the website plagiarized or original?

The copy and originality of website content also affect the ranking of long-tailed words, thus affecting the traffic of long-tailed words and then affecting the ranking of website keywords.

(16) Is the website enabled with software such as safety dog and 360 security protection?

This kind of software has a certain effect on hacker attacks, but it will also affect website traffic and search engine access, which is not conducive to the search engine to increase the frequency of website crawling, the competition of hot keywords and the rise of website ranking.

(17)web space server problem.

Whether the current website space server is stable or not directly affects the ranking of website keywords. For websites with unstable web space servers, search engines will directly lower their rankings. Baidu is currently handling this faster, and you can see the effect in half a day.

If the website space server blocks the search engine spider IP, it will also have an impact on the website ranking.

(18) Frequent change of friendly links on the website and their correlation.

Many friends will add friendship links, and in order to rank the website, they will add many friendship links, and then delete a batch of bad friendship links in batches to leave a batch of good friendship links. Some people even see that their friendship links have no ranking and so-called weight, and they will remove each other's links.

This behavior is actually telling search engines: I rank for ranking, I'm cheating, and I want to anchor text for anchoring text. Everyone tries to avoid this problem.

(19) Website content update time.

When a search engine has just included a certain content or page, it will give it a higher ranking, thus facilitating new content to obtain content. As time goes by, new content is no longer novel, which will lower the ranking.

(20) the amount and friendliness of external publicity.

As long as a website creates a brand or reputation outside the station, a website basically doesn't need to do anything, and the ranking is still good. This is why we often see that some websites have no content, no external links, and the pages do not conform to the user experience, but they have good rankings.

In fact, a website, whether inside or outside the station, is shaping a corporate image and brand, and doing publicity and promotion. Don't do some bad behaviors that cater to search engines. For example, sending garbage chains in batches is effective for short-term ranking, but from the perspective of long-term ranking and enterprise benefits, it does not meet the ultimate interests and goals.

That is to say, when looking at the publicity content outside the station, we should not only look at the quantity of publicity outside the station, but also look at the quality of publicity outside the station and its friendliness to users, whether it plays a key role in promoting corporate brands and guiding users. If an external publicity content makes users look like advertisements, it will only be counterproductive, will only delay the brand and leave a bad image for the brand. For example, QQ of Moon seo, the research center of SEO, attracted a large number of people to carry out training activities. Although it quickly created a large number of users and money for its own enterprise, it had an indelible impact on the brand of the enterprise. Speaking of this, when it comes to YY, everyone is decisively cursing the street and decisively flying out of the QQ group. This shows that the negative impact of this enterprise is great.

Another example: training outside the search, almost no one scolded, everyone thinks that outside the search is the holy land of seo.

(2 1) Number of websites.

The volume of a website also affects the ranking of the website to some extent. The turnover of a website ranges from 100, 1000, 10000, 20000, 10000, etc. Affected to varying degrees.

In short, cast a wide net to see if the fish can come in and meet at will. The number of entries sometimes affects the flow of many long-tailed words. So this is also a factor that affects the ranking of websites.

(22) Whether the content is a single page or an integrated column.

Generally speaking, the ranking of a single page will be lower than that of the integrated column, but the unreasonable setting of the integrated column and the low user experience will also affect the ranking of the website.

For example, the design of a single page is like this: the content of a single page is on the left, and the related words or long tail keywords of the content of a single page are on the right. The integration column only sets the keyword as an integration column. From the user's point of view, the design of a single page is more friendly, more conducive to users' in-depth access, and therefore more conducive to ranking. Although the integration column may have a ranking, the user's bounce rate will be high and the ranking may be unstable. When calling specific information in the integration column, it is better to get the introduction and explanation of the integration column.

(23) The anchor text is mentioned above, but no explicit link is mentioned.

In fact, explicit links, whether inside or outside the site, can also promote the page ranking of explicit links. Because clear links play a guiding role in the traffic of this page. However, poor guidance may lead to a decline in user friendliness, an increase in the bounce rate and an increase in the risk of ranking decline.

(24) Misuse of anchor text.

In order to rank, many people will guide the anchor text to the home page instead of the specific conversion page, which is beneficial to the rapid promotion of website ranking, but it is unreasonable from the user's point of view. To this end, the house did an experiment. The home page is used for large-scale and conceptual words, and the specific product page is used for ranking. Can it go beyond the home page to participate in the ranking page? To this end, the house got a positive answer.

Moreover, all anchor texts are added to the home page, which also increases the users' inability to find what they want after the second visit, increases the user's bounce rate and reduces the conversion, which is not conducive to the promotion of ranking and the retention of users. Although this method is practical, it is easy to be punished by search engines. Some people may find that the content is related to tens of thousands, all anchor texts point to the home page, but the ranking is not ... there are also long tail words, but the ranking is not very good.

(25) Using some tools launched by search engines will also be beneficial to the ranking of websites. For example, the submission of sitemap, active submission, crawling diagnosis, mobile adaptation and so on. It can speed up the recognition speed of search engines and improve the data of websites rapidly.

(26) There are a large number of 404 websites with the same content and the same links, which will not be conducive to the ranking of websites.

Numerous 404 and spam content, the same link, will reduce the overall quality of the website, thus reducing the ranking of the website, reducing the frequency of search engine spiders crawling normal content, which is not conducive to the content of the website being crawled by search engines for the first time and obtaining a good ranking.

When the website encounters 404, if it can be deleted from the source, try not to be limited to submission, but don't ignore the completely solvable.

When the website encounters the same content, the measures we should take are: replace the same content or change a search habit to rewrite the content, instead of letting the content compete with each other for ranking, which will easily add unnecessary trouble to our later adding related links and cause scattered weights.

When a website encounters the same link, it needs to use a program to check whether there is a problem with the generated URL rules. In addition, when the content of the website is uncertain about how much to fill, it is easy to cause new content to overwrite old content by playing with the program statement restrictions that limit the number of pages.

Finally, the house is going to be busy, so let's call it a day. If you think of other information, add it. If you think of other factors, please add them.