Characteristics of information flow advertisement

1. Content value: The original sound advertisement provides the audience with valuable and meaningful content, not simple advertising information.

Second, the originality of information flow advertising: the implantation and presentation of content does not destroy the harmony of the page itself, and it is not presented suddenly in order to seize the attention of consumers. Traditional online advertisements are generally floating layers, pop-ups and huge advertising spaces, while information flow advertisements abandon such blunt practices, which are a bit like search engines hiding advertisements in search results, but let advertisements have faces similar to those in information flow from the inside out. )

3. User's initiative: users are willing to read, share and participate, and every user may become a diffuser.

Fourthly, combining with the user's website behavior, we should dig deep into highly matched advertising push. (Traditional Internet advertising is more like simply selling advertising space. Although information flow advertising occupies a position, it is more like selling users. The platform records and analyzes all the user's behavior data on the platform, and then shows users highly matched information flow advertisements according to the analysis results, which can be regarded as an upgraded version of search engine advertisements. )