Traditional Culture Encyclopedia - Traditional culture - Hotpot restaurant, summer How to market.
Hotpot restaurant, summer How to market.
1, beer free
Summer, hot summer. Ice-cold beer, a think of it feels like a volcanic eruption of the sky falling rain. The heart just cackles with coolness.
The beer is chilled in place ahead of time with unlimited supply. Some people may think it's a loss, but it turns out it's the equivalent of 20% off the entire bill. I used to work as the general manager of Chongqing Riding Dragon Hot Pot, including the directly-managed stores in Chongqing, this is a marketing strategy.
To be clear, just the fact that people hear that the beer is free is enough to attract attention. It's you, don't you go?
2, fire on fire strategy
Since we feel that eating hot pot on fire, we might as well have a fire on fire strategy. This is also one of the marketing strategy, the actual method of operation is "on fire, you more fire!" The theme of the marketing campaign - "pie in the sky, hot pot free whole".
3, other marketing strategy
A, free ice cream.
B, free herbal tea.
C, free green bean soup.
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