Nine Business Opportunities of Rural Entrepreneurship

Nine Business Opportunities of Rural Entrepreneurship: County Rural E-commerce Logistics Entrepreneurship

County economy, e-commerce and logistics entrepreneurship is a very good business opportunity at present. The national express network can reach county-level cities, but it should cover logistics from county level to village level. This is a big weakness of all express delivery at present, not only ordinary express parcels, but also the logistics needs of household appliances and other categories.

JD.COM, Ali Cainiao and other major e-commerce platforms are promoting the construction of logistics network from county to village through various modes to lay out rural e-commerce.

In Ali's rural logistics strategy, it is clear that 1 0,000 county-level operation centers and 654.38+10,000 village-level service stations will be established within 3-5 years, covering 1/3 counties and 1/6 villages.

SF has laid a rural network of two-way business flow and logistics across the country. It is said that SF has fully rolled out the rural network, with 1.3 million townships, equivalent to about 40% of the townships in China.

Methods: SF encourages employees to go back to their hometowns to start businesses, sink SF's service outlets, set up rural sites in the mode of internal direct sales, and send express delivery to the countryside while promoting? Urban and rural purchase? Sell local products through micro-stores. Looking at the trend, SF takes two-way commercial logistics in rural areas.

Entrepreneurial advice

Establish county-level express service stations and undertake cooperation with county-level outlets of express delivery companies such as "Three Links and One Reach", "Shunfeng" and "ZJS". The parcel flow in a single county is relatively small. If it is a county-level express node station, you can also welcome the express company.

In the distribution from the county to the countryside, if the number of parcels is concentrated, you can use the delivery of small trucks, or integrate resources with the help of social mode, and you can completely adopt the crowdsourcing mode of Uber and Didi taxi.

Business opportunity assessment

High feasibility and low risk. Mainly need to solve the total number of express delivery enterprises. At the same time, it is necessary to carry out risk assessment on the stability of e-commerce express parcel flow, and then it is the ability to integrate and dispatch its own social transportation resources.

From the perspective of business model, if we can get through the logistics from county to village level, it will be valuable for agricultural products to enter the city and industrial products to go to the countryside.

Rural brush wall entrepreneurship

A rural wall painting company with an annual income of tens of millions and a valuation of 654.38+0 billion.

The commercial value of wall painting: grasping the entrance of rural internet;

Operation mode: recruiting more than 200,000 network village officials, promoting offline and hiring farmers;

Data: integrating rural 65438+100000 commissary to analyze rural users;

Strategy: plan the language for farmers to interact with each other ... Upstream docking major e-commerce brands, Internet brands, home appliances, fast-moving consumer goods and so on who want to enter the rural market.

Business opportunity assessment

Painting the wall in rural areas is a typical diversion entrance for rural advertisements. Just like the city elevator focus media, the intersection is an important position for advertising, a low-cost location and a low-cost socialized crowdsourcing labor force.

Important challenges:

1. How to acquire upstream advertisers, especially those who seize the brand and enter the countryside;

2. How to organize social resources to paint the wall;

3, need to have some creative design, combined with the language of farmers.

E-commerce Entrepreneurship of Agricultural Products (F2B and F2C)

At present, the direct supply mode of agricultural products, that is, Farmto Business, mainly focuses on urban localization, cancels intermediate channels, and directly connects the producing areas with urban hotels, canteens, schools, institutions and other institutions. This model has appeared all over the country, and some of them have also received a large amount of venture capital.

What I want to say here is not to build this platform. As an upstream platform, it must be connected with many agricultural bases. What I suggest is that entrepreneurs in agricultural production areas (bases) help farmers plan and guide planting, and then connect with the upstream platform.

Because farmers don't understand e-commerce, centralized procurement and contract farming, it requires new farmers in the new era to organize and dock in the form of entrepreneurship.

Online multi-channel mode Farmto customers, for products from multi-brand agricultural bases, can definitely borrow platforms such as Taobao to promote F2C mode, directly connect families from farms, adopt pre-sale ordering mode, or adopt the mode of fostering and planting on behalf of others.

Business opportunity assessment

This entrepreneurial opportunity is worth exploring. Traditional farmers simply don't understand the Internet, brands and business thinking. If young friends integrate in this field, it is of great commercial value to help farmers popularize the above two models.

Agricultural specialty WeChat business creativity

On 20 15, the agricultural professional wechat business broke out in an all-round way. If you have an iconic major there and have the foundation of WeChat business, you can become an agricultural specialty WeChat business entrepreneur.

The country attaches great importance to it? Internet+agriculture? The new business model, agricultural specialty WeChat business drives the development of the industry with a new business model; Promote the transformation of industrial circulation and adopt the new C2B flat supply chain order agriculture model.

Business objects suitable for agricultural products WeChat business are:

1, radix

Landmark agricultural specialty, agricultural specialty single product with unique value. Stable production capacity and controllable quality, suitable for current logistics and transportation.

It is best to adopt brand strategy for large-scale bases, crowdsourcing brand ideas for medium-sized bases and single products, and operating small-scale single products with a playful attitude.

2. Channel

As long as you can play community, establish Wechat business of agricultural products, recommend reliable items to members, and then cooperate with the base to play community marketing empty-handed.

After playing with the single product, register a small company (apply for the incubation of regional agricultural products WeChat business platform), and do a few O2O experiences if possible, which is famous.

At the same time, the policies of the Ministry of Commerce and the Ministry of Finance have made it clear that each county in 200 counties will support 6.5438+million yuan of funds, and it is entirely possible to jointly apply for support funds with the base.

Business opportunity assessment

Agriculture is a big industry, and everyone 1/3' s salary is food, so the agricultural specialty of WeChat business has great entrepreneurial value in the era of social e-commerce. Every foodie can be an independent entrepreneur.

Rural O2O service platform entrepreneurship

What I want to explain here is the O2O service platform, not a single logistics or e-commerce.

Take gooday as an example. Gude has more than 20,000 village-level service stations. Gooday's service is not only logistics, but also a comprehensive service platform integrating home appliance delivery and trade-in. It has enough business opportunities to serve the consumption entrance of rural families, and it can derive value such as purchasing.

Business opportunity assessment

The service of O2O is an important network for establishing village-level service stations. If all major rural markets in China establish O2O village-level service stations, it will have important commercial value.

Not only JD.COM and Ali want to cooperate with you, but many other brands that want to lay out the rural market will also try to cooperate with you.

Centralized purchasing platform of agricultural resources, agricultural machinery financing lease, entrepreneurship

In fact, the centralized procurement platform in rural areas should be the business of supply and marketing cooperatives, but none of the supply and marketing cooperatives in the country play the Internet in the system of state-owned enterprises. So what? Internet+agriculture? Today, it's time to try to change.

Combined with the rural demand for agricultural materials, seeds and agricultural machinery, we can build a centralized purchasing platform for agricultural materials. If it involves major agricultural machinery and equipment, it can also promote the financial leasing model with financial institutions to obtain greater commercial space.

Business opportunity assessment

There are business opportunities in this field, but it needs multi-dimensional resource support. Supply and marketing cooperatives around the country may also set up thresholds, which are not yet fully socialized. It is recommended to go to this rural area with developed entrepreneurship and high Internet influence.

At the same time, driven by capital, it is best to connect with relevant departments at the county and city levels, and then cooperate with each other to promote. There are definitely business opportunities in this field.

Rural e-commerce training and entrepreneurship

In the New Deal of the Ministry of Commerce and the Ministry of Finance, an important direction for the central government to support the development of rural e-commerce is to support rural e-commerce training.

The development and training of the whole new agriculture is a big market, and people with new Internet thinking need to go on and exchange training in various counties and places.

Business opportunity assessment

This business opportunity not only caters to the needs of policies, but also promotes entrepreneurship through training and employment through entrepreneurship. If you can play Taobao and WeChat business, it is a good value to try to promote local rural e-commerce entrepreneurship training.

Rural tourism platform entrepreneurship

The agricultural Internet not only drives the sales of goods and services, but also drives another industry-tourism, which has great commercial value.

If the country is a landmark specialty, build a platform for rural tourism experience, with food experience+rural tourism+order agriculture+internet marketing as one.

Business opportunity assessment

This business model does not need much commercialization. As long as the national characteristic agricultural bases and characteristic agricultural bases are integrated, and then the fans of foodie tourism are built into a group, many business models can be completed.