What are the opportunities for media e-commerce in the future?

Unless you learn to innovate, your chances are slim.

After a long period of saturation, self-media e-commerce will be more critical of content. If you just blindly follow the trend, you will be eliminated sooner or later. Whether it is a short video or a text entrepreneur, truly interesting, in-depth, meaningful and valuable content will be more easily accepted by netizens.

If in the past, graphic and short video were still two completely different ways, then in 20 19, entrepreneurs need to fully master various forms of expression.

At present, there are many original self-media tubas, which not only provide text creation, but also provide various audio, micro-lesson sharing, short video, live broadcast and so on. This way can bring freshness to old fans and expand further powder absorption in new fields.

In addition, applets and beeps are also new paths for entrepreneurs. In particular, text entrepreneurs are not as intuitive as video and audio, so they can try other ways to cultivate their diversity at the same time as pictures and texts.

The difference between self-media e-commerce and traditional e-commerce;

The registration threshold for self-media e-commerce is lower or even no threshold. For example, relying on WeChat to do social e-commerce community marketing can be called zero-cost entrepreneurship, simple access to traffic and low-cost access to fans.

Buying today's headlines with confidence is also to form a certain customer base through traffic recommendation from the media, and then buy goods from friends from the media through promotion (the effect is also very good).

The mode of traditional e-commerce is to cast a net in an all-round way, with high rejection rate; Self-media e-commerce relies on the relationship between people and is based on trust. When customers make purchases, the platform naturally appears to be promoted, resulting in a social fission model; This is unmatched by traditional e-commerce mothers.

This year, many friends who do Taobao e-commerce pull customers to the self-built fan pool through CRM system, and let customers buy again through ordinary interactive marketing, forming their own self-media e-commerce (also the current trend of e-commerce).

Media e-commerce will think about how to serve a group of people well and meet what needs users have, which is difficult for traditional e-commerce.