The reasons for stopping makeup in the Forbidden City: an impromptu comment on stopping makeup in the Forbidden City.

1. Why did Chow Tai Fook's Forbidden City series stop production? 2. What are the cosmetics in the Forbidden City? 3. What are the things worth knowing about the Forbidden City lipstick? 4. What is the composition of the Forbidden City in Mao Geping? The composition of the Forbidden City in Mao Geping is introduced. 5. Why do Forbidden City manufacturers constantly improve product quality? Why did Chow Tai Fook's Forbidden City series stop production?

Because the cooperation was terminated. From 20 14, Chow Tai Fook Jewelry has joined hands with Beijing Palace Museum to create "Forbidden City Cultural Jewelry", which tells the culture of China through jewelry, inherits the royal craftsmanship and pays tribute to the traditional court aesthetics. This year, the brand will continue this cultural heritage and launch a brand-new Chow Tai Fook "Forbidden City Series" to convey the concept of blessing.

What is the makeup of the Forbidden City? Make-up Inventory of Wenchuang and Taobao in the Forbidden City

Forbidden City makeup includes two brands: Forbidden City Wenchuang and Forbidden City Taobao. They are all officially certified brands, which means they are all recognized by the Palace Museum. It's very popular and fierce recently. Let's take a look at their makeup inventory.

What is the makeup of the Forbidden City?

The Forbidden City really started selling make-up! The strong Chinese style design and color matching are really burning people!

1, Forbidden City Wenchuang 6-color national treasure lipstick

First of all, the National Treasure Lipstick launched by Wenchuang in the Forbidden City claims to adopt six national treasure colors, and the pattern is also inspired by the costumes and embroidery of Houfei, and it is restored and presented by using 100% 3D printing technology. Designing packaging is like putting a "phoenix robe" on lipstick. In Tmall, the first batch of 3,000 pre-sales were sold out in seconds, and the color number "Lang Yaohong" was the hottest! The price of each set is RMB 199 yuan.

2, the Forbidden City Taobao 8-key makeup, painted as a concubine is not unexpected.

On the other hand, the Forbidden City Taobao also launched a series of make-up before the double 12, including crane series, mother-of-pearl series and green eye shadow, among which the color system of crane series is the representative color of 20 19 just announced by Pan Tong-Coral Orange! The design is also based on the pictures collected in the Forbidden City, and the price is almost between 120~ 160 RMB.

# Diancui Eye Shadow, 66 yuan

The packaging of eye shadow comes from the collection of cultural relics in the Palace Museum, which is full of artistic sense.

# Mother of Pearl Blush, RMB 120.

The color of mother-of-pearl blush comes from pink tourmaline, with a little rose color in the light pink, and the blush presses out the mother-of-pearl pattern.

# Mother-of-pearl four-color eye shadow, 160 yuan.

The second product of the mother-of-pearl series is a box of 4-color eye shadow discs, and its design is also inspired by a "black painted mother-of-pearl bed for flowers and birds" in the hospital.

# Mother-of-pearl moisturizing lipstick, 120 yuan.

The lipstick tube is painted with flowers and birds, and the tail is decorated with transparent auspicious clouds. As long as you have it, you are the heroine of Gong Dou opera!

How to distinguish the Forbidden City Wenchuang from the Forbidden City Taobao?

The wonderful "Gong Dou Drama" has begun! It's obviously the makeup of the Forbidden City. Why did you launch two series with different styles? The reason is that Wenchuang in the Forbidden City and Taobao in the Forbidden City belong to two different systems respectively, and the struggle between them can be said to be uninterrupted. This time, it also caused a "make-up dispute", and the two sides also caused a lot of heated discussion on Weibo for the word originality. But in fact, both sides belong to the Forbidden City, so don't worry! As for the status of the main palace, it largely depends on the quality of products and the repurchase rate. Such exquisite makeup of the Forbidden City has caused a large number of purchases of palace powder. If you are tempted, go to Tmall to pre-order!

Which is better, the Forbidden City Wenchuang or the Forbidden City Taobao?

"Forbidden City Wenchuang" is the second son, and "Forbidden City Taobao" is the eldest son. The Forbidden City Wenchuang belongs to the Forbidden City Press, and Taobao Palace belongs to the Forbidden City Cultural Center of the Palace Museum. Although "Forbidden City Wenchuang" is the eldest son, it was established later than "Forbidden City Taobao". "Forbidden City Taobao" was established ten years ago, and "Forbidden City Wenchuang" was established on 20 16.

Where can I buy lipstick in the Forbidden City?

On Tmall, as long as you search for Runbaiyan flagship store, you can snap up this Chinese-style Forbidden City lipstick as soon as possible. On February 9, 65438, the new lipstick of the Forbidden City was launched in Tmall, instantly detonating the Internet. In the past night alone, the number of reservations has exceeded 1000, and the most popular color number "Lang Yaohong" has now exceeded 600.

What is worth knowing about the lipstick in the Forbidden City?

This lipstick comes in six colors, namely Lang Yaohong, red bean paste, rose purple, maple leaf red, tourmaline and mermaid, inspired by the six national treasures of the Forbidden City. In addition to color, the appearance is also very particular. They all come from court costumes and embroidery. The background color is black and white, red, green and yellow, and then decorated with crane, bee and other patterns respectively. The bottom is decorated with auspicious patterns such as hydrangea and narcissus, which is full of palace luxury. The design of each piece incorporates the elements of the national treasure of the Forbidden City. It is not only unique, but also rich in cultural heritage. Take Lang Yaohong, the hottest city, for example. The lip color is the color of the red glazed Guanyin statue bottle in Langyao, and the appearance is inspired by magenta satin embroidery. No matter the color or design of the paste, it is unparalleled.

What is the composition of the Forbidden City in Mao Geping? What is the composition of the Forbidden City in Mao Geping?

The makeup of the Forbidden City was screened a while ago. From the appearance, it is a design full of Chinese style. Whether it is lipstick, blush or eye shadow, it is beautiful! Although the first bomb of makeup in the Forbidden City was taken off the shelves a few days ago because the mass production quality failed to meet expectations, recently, China beauty brand Mao Geping announced that it would cooperate with the Forbidden City to launch the second bomb of makeup in the Forbidden City. Don't miss it again!

What is the Forbidden City in Mao Geping made of?

This series of new products is inspired by the collection of the Forbidden City and authorized by the original! Just from the video photos, we can see the full Chinese style, and feel that after using it, we can stage a big drama through the Qing palace.

Series * * * has all kinds of items. First of all, this jade cloud is a multi-purpose makeup tray. Each model has eye shadow and brightening, so it is convenient to use a tray!

The other is a multi-purpose makeup tray, which feels more blushing, brighter and softer in color matching.

In addition, there is a jade rhyme red plate replica blush, and the internal embossing is really like a work of art, which makes people reluctant to use it! Jade, jade, gold and honey powder cakes feel more like bright cakes, with a proud luster and beautiful embossing. It is really expensive with delicate and shiny honey powder!

Finally, the highlight is silky and elegant lipstick! Not only is there leather embossing and color matching on the outer box, but it is also very imposing. It feels like the color scheme of the imperial palace empress, which is very advanced!

And a super antique gift box! There are only a few photos exposed at present, but the design of each makeup box is very classic, just like a work of art! what do you think?

What brand is Mao Geping?

Mao Geping was founded by Mr. Mao Geping, a master of cosmetic arts. The brand adheres to the aesthetic concept of light and shadow, and provides a variety of products and color solutions for different facial features, skin types and skin colors of women around the world. Professional makeup artists tailor their makeup for women. Mr. Mao Geping, the founder of the brand, is the most famous makeup artist in China and the most influential makeup teaching authority. For the first time, he pushed the makeup art and makeup artist from behind the scenes to the stage, and became the focus of media and fashion, creating the "beautiful myth" of China's makeup.

Is there a counter in Mao Geping?

There are special counters in Mao Geping, China. Contact everyone to try. You can try it on if you have a chance. Actually, his BA is not bad. He sends me many tests every time. His family also has a point system. Every year, members receive official products, and his makeup also has characteristics and highlights.

What grade is Mao Geping in?

High-end domestic products are higher than those in marriage, and they have their own counters. The price is a bit high, but things are really useful. The price is similar to that of various big brands. His makeup works well, and it's really hard to take it off, but only if you understand. The makeup artist's service is very good Ask them every time you go to get your eyebrows trimmed, and they will teach you several times.

Why do Forbidden City manufacturers constantly improve product quality?

On the evening of October 5th, 65438/kloc-0, "Forbidden City Taobao" issued a report to Weibo, saying that the original series of cosmetics made by Forbidden City Taobao still had a lot of room for improvement in appearance and internal quality, and decided to "stop production all over the line and strive for perfection until we give the best to everyone". At the moment of escalating consumer demand, product quality problems can always become the focus of consumers' attention. However, after the news was sent out, it did not cause an uproar, but the consumer's response revealed enough trust and goodwill.

This is because the Forbidden City Taobao showed a frank and sincere attitude and made a specific explanation for the suspension of production. "The lipstick appearance feedback is not advanced enough, and there is room for improvement in the smoothness and color of the paste. Eye shadow pearlescent particles are not fine enough, and some colors have flying powder phenomenon. Blush, pink and orange are all acceptable. The practicality of emerald blue is not good. " The pursuit of product Excellence conveyed by words has won the trust of consumers. On the other hand, from a deeper perspective, the products of the Forbidden City Wenchuang have always been of excellent quality, and have an overwhelming leading position in the cultural and creative industry for a long time, forming a reputation in the minds of consumers and forming a strong endorsement of the brand itself.

In recent years, the state has actively promoted the development of cultural and creative industries and issued many related policies. In May of 20 16, the Ministry of Culture and other relevant departments issued "Several Opinions on Promoting the Development of Cultural and Creative Products in Cultural Relics Units", clearly proposing to "promote various museums to explore cultural resources and develop cultural and creative products". In June of the same year, 165438+ 10, National Cultural Heritage Administration announced 92 museums as national pilot units for cultural and creative product development. However, in the process of the development of cultural and creative industries, there are also many problems that restrict the development of industries, such as more products and fewer fine products; The elements are high, but the materials and technology are poor; The product is ungrounded and impractical; The premium is arbitrary, the price is too high, etc.

Among many pilot units, the performance of the Palace Museum can be described as a ride. The annual sales volume is 654.38 billion, and the half-year profit is nearly 80 million, which is a string of figures that many listed companies can't match, but the Palace Museum in Beijing has already made money by selling some headphones, folding fans and cultural shirts. The success of the Wenchuang products developed by it is not only a unique and irreplaceable huge IP in itself, but also the fundamental reason is that the product quality has withstood the test of the market.

It is understood that opening the official flagship store of Taobao in the Forbidden City, "good quality", "exquisite" and "the products produced in the Forbidden City must be refined" have become high-frequency words in after-sales evaluation. What's more noteworthy is that many netizens said that products sold online are as free as those sold in physical stores. After all, online shopping is more cost-effective than physical stores, but the product quality is not discounted. There are not many online and offline product lines of e-commerce, which is really commendable. In addition, although it has a history of more than 600 years, the Palace Museum no longer pursues "high-cold style" in product design. Previously, a series of products such as sunshade, canvas bag and cat doll were developed in the Forbidden City, which not only showed the classical beauty of China, but also was practical and grounded, conforming to the current trend of young people and creating a large number of young people for the classical cultural circle of China.

With the word-of-mouth accumulated before, in today's situation, the Forbidden City Taobao took the initiative to accept consumer feedback and responded, and chose to retreat from the torrent, which is worthy of praise. Compared with many enterprises, once they become network celebrities, they only pay attention to economic benefits, ignore quality and quality, and make quick money by overdrawing their goodwill. This is a wise move with long-term vision.

In addition, in the attitude towards the removal of makeup from the Forbidden City, we can also see the improvement of public quality awareness. It is precisely because they have higher expectations for the cultural and creative products derived from the traditional cultural label "Forbidden City" that they are no longer blindly chasing "explosive products", but are willing to pay more waiting time for high-quality products and show more rationality and tolerance when consuming. I hope that the Forbidden City Wenchuang will live up to this feeling, implement the spirit of artisans and give back to consumers with higher quality products.

China quality newspaper