How to understand the essence of marketing

The essence of marketing is to meet customer needs and create value for customers.

Marketing is an activity, process and system in which an organization creates, communicates, disseminates and delivers customer value for the benefit of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society.

Its essence is the process of business activities in order to meet consumer demand and achieve enterprise goals in the ever-changing market environment.

Including market research, target market selection, product development and pricing, channel selection, product promotion, storage, transportation, sales and service provision.

All marketing activities of an enterprise, from product design, product research and development, product production, product promotion, product sales and after-sales service, should be centered on customer needs, so the essence of marketing is to meet customer needs and create value for customers.

Extended data:

Specific contents of market research:

1, marketing principle: including market analysis, marketing concept, marketing information system and marketing environment, consumer demand and buying behavior, market segmentation and target market selection.

2. Marketing practice: including product strategy, pricing strategy, distribution channel strategy, promotion strategy and marketing mix strategy.

3. Marketing management: including marketing strategy, planning, organization and control.

4. Special marketing: including network marketing, service marketing and international marketing.

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