What are the problems facing the export of Chinese traditional handicrafts?

(I) Backward production methods and high production costs.

Because of the special nature of the handicraft products industry, the production of many handicraft products can not be completely separated from the mode of manual production, most of the export enterprises of handicraft products have adopted the mode of production and operation of "company + processing outlets + farmers", and many of them are divided into handicrafts towns by geographic factors, and this mode leads to high direct labor costs and relatively high operating leverage factor. This model leads to higher direct labor, its relatively high variable costs, operating leverage coefficient is small, the enterprise can not get higher profit growth from less sales growth.

(ii) Lack of product innovation makes it difficult to attract new customers.

The various enterprises within the low-cost cluster type are unable to invest too much in product design. For this type of enterprise, too much investment in product design and development means high risk, so in terms of product style and style, there are fewer independent designs or more imitation of the design of their peers, the product style is old, it is difficult to attract new customers, and the enterprise has insufficient power for subsequent development.

(C) a single trade channel, enterprise development is limited.

With the rapid development of the market economy and information technology, trade patterns are undergoing radical changes, the use of e-commerce has been unstoppable, however, many of China's handmade crafts enterprises are still stuck in the more traditional mode of trading stage, to participate in international trade in the form of backwardness and opportunities, limiting the development of enterprises.