Why is the third-level distribution of WeChat the future trend of mobile e-commerce?

Nowadays, WeChat distribution system is very common in mobile e-commerce, and more and more traditional enterprises have joined the WeChat distribution industry. The reason is that WeChat distribution is simple and easy to use. In addition, WeChat belongs to the most popular social platform at present, with a lot of traffic. So what are the advantages and benefits of enterprises doing WeChat distribution, and where is the future development point?

First, the advantages of enterprises doing WeChat distribution

1. The solid foundation of WeChat platform itself.

The core of WeChat distribution: individuals are the main body, everyone is marketing, and everyone is a channel. In the distribution of WeChat, personal channel is the main channel, and brand products, services, promotions, activities and other content are all based on personal trust. Wechat distribution system, that is, through a series of incentives, fully mobilize everyone's social capital, bring customers from different places to the venue, and promote the achievement of sales targets. Wechat is a platform for everyone to share and interact.

2. Innovative sales model of WeChat distribution

Distribution mode is a kind of viral marketing, which uses the principle of word-of-mouth communication to spread information at the speed of virus. It can be a brand, a product, an article or even a message. It is important to have a tipping point, which can impress the target users, produce spontaneous communication effect and reach exponential diffusion effect. It is a cost-effective marketing method.

3. WeChat distribution is easy to popularize

Wechat distribution can quickly expand word of mouth, and one-stop service can also save the time and troubles of WeChat business. It is not necessary to stock up and deliver goods, and directly promote fans to buy or lower-level distributors to get commissions. After the success, everyone is an e-commerce company and an advertiser. Merchants establish long-term friendly cooperative relations with consumers through online and offline interaction.

Second, the benefits of enterprises doing WeChat distribution

1. The sales front-end models of WeChat distribution system are more diverse.

The WeChat distribution system adopts the most popular WeChat distribution mode to build a WeChat mall, which can support merchants to build a WeChat distribution mall based on the WeChat platform, and can share goods to WeChat friends circle, place an order for purchase, recommend rebates and interact with one button.

2. WeChat distribution system enhances channel expansion and control capabilities.

Wechat distribution system can realize four front-end sales, full-dimensional rapid investment experience and support multi-terminal unified background synchronous management. This is a benefit of the WeChat three-tier distribution system, which is convenient for enterprises to manage distributors and control sales. At the same time, the omni-directional push distribution settings make the channel expand faster, because the WeChat distribution system has a push mode, which can infinitely develop lower-level push customers and get commissions; And support suppliers and distributors to freely set the commission ratio of their promotional products.

3. WeChat distribution system can control distributors and sales in time.

The main advantage of WeChat distribution system is that it can not only realize product sales and promotion, but also control distributors and their sales, which is convenient for controlling product sales and adjusting sales strategies in time.

4. Wechat distribution system inserts network wings into traditional enterprises.

The main force of e-commerce should be stores, not e-commerce, so it is not the most suitable for offline enterprises to enter the Internet market. Whether it is a store or an e-commerce, the essence of profit is to rely on localized operations and services.

5. The advantage of WeChat distribution system lies in effectively promoting the deep excavation and deep marketing of Hooke resources.

The opening of the "e-commerce" model, on the one hand, is to attract online customers, on the other hand, it is difficult to collect and analyze user data. Mastering user data can greatly improve the maintenance and marketing effect of old customers; Through analysis, it can also provide clues for discovering new customers, forecasting and even controlling passenger flow.

6. Innovation of shopping style and experience

When users are uneasy about the virtual sexiness of online goods and frown at the price of physical stores, the rise of online to offline is a revolution in shopping experience. The "store+store" model is to bring online consumers to real stores, pay offline goods and services online, and then enjoy services offline; Bring offline consumers online and enjoy the convenient services of the Internet.

Third, the development trend of enterprises doing WeChat distribution

Now the channel is king and the data is king. Doing big data is inseparable from the accumulation of Hooke resources, and doing channels also requires a huge data base. Merchants who do micro-distribution want to promote through fragmented channels and firmly grasp the channels in their own hands. Only by mastering these, can we truly master our lifeblood, be safe, and have our own data and systems. This is the voice of every business and the original intention of micro-distribution. Relying on the advantages of WeChat distribution, further integrating online channels by building a micro-mall and combining online and offline marketing are the future development direction of micro-distribution.

The advantage of WeChat distribution is to help enterprises broaden their own sales channels and integrate them, so a powerful micro-distribution system is needed as a support. A good and practical distribution system is a store-in-store system controlled by the headquarters and mobilizing mobile retailers such as clerks and staff to develop secondary stores. Help enterprises to build the multi level marketing model of "enterprise micro-mall+fan micro-store+employee micro-store". Based on the spread of friends, the store-in-store model can quickly replicate stores, easily turn millions of fans into distributors, realize the omni-channel marketing system of all members of the whole network, rapidly expand sales channels, enhance product visibility and seize the mobile market.