To analyze an advertising work should be analyzed in those aspects?

Advertising works are analyzed from three aspects:

1, advertising creativity - whether it can attract potential consumers.

2, the work of aesthetic - whether it meets the social and cultural, moral requirements.

3, work impact assessment - how much the work can influence the advertising audience to produce purchasing behavior.

Role:

1, drive the overall level of the advertising industry to improve, and promote internal and external exchanges;

2, promote the construction of spiritual civilization, and beautify life;

3, reflecting the laws of competition, and strengthen the effect of advertising.

Expanded Information:

Creativity for the principle of beauty:

To have a high aesthetic interest, to be fresh and unusual. The beauty here, first of all, should be fresh, and not be able to violate the aesthetic principles of the ordinary audience. This has a very close relationship with our usual accumulation, as well as the product, the enterprise, the culture, the society and other knowledge and understanding.

That is, the understanding of a new thing or a traditional thing in the past must have a high aesthetic understanding, so that we can create both suitable for the market, but also in line with people's aesthetic habits, but also to have a deep understanding of the product or novel understanding, but also able to produce an impact, so that the advertising work out to say that it has a very high level of aesthetics.

Baidu Encyclopedia - Advertising Works