Why is the consumption trend of China in the next 20 years likely to exceed our expectations?

The arrival of the epidemic has accelerated the losses of some industries and forced many industries to re-layout and plan. Before that, our consumption patterns and trends were predictable, but with the arrival of the post-00 generation, everyone seems to have entered a new field, and these post-00 generations represent very different ways of thinking and consumption. Coupled with the rapid development of short videos, I believe that the consumption trend will change greatly. Then why is the consumption trend of China in the next 20 years likely to exceed our expectations? The following small series will explain it in detail.

Everyone has given a new name to the consumption trend after 00, called Generation Z, which is actually more clear about the digital economy. In the field of consumption in the Z era, the proportion of big brands to ordinary people is not so great. Some small teams, e-commerce brands and even some e-commerce platforms will flourish, which has a lot to do with the consumption trend after 00, which is often referred to as the arrival of the Z era. Coupled with this epidemic, many physical industries have been hit hard, so in this case, the trend of online shopping and online consumption has increased again, which has also helped the division of the Z era more obviously.

In the previous decade, it can be said that the Internet era and digital media were still in a development stage, but from now on, the next decade or even twenty years will bring a brand-new concept to consumption. The post-00 students in the Z era pay more attention to the sense of product experience and design, have a stronger demand for individuality, and have more extensive communication among small teams. So for those of us born in 1980s and 1990s, I still can't change our ideas, so we can't get more experience in the new consumption trend in the Z era.

I believe that in the consumption trend of China in the next 20 years, new industries will undergo subversive development, and the economy will also accelerate accordingly.