What is market philosophy?

Marketing management philosophy refers to the attitude, thoughts and concepts held by enterprises, customers, society and other stakeholders in the process of marketing management.

There are four competing philosophies that have a strong influence on corporate marketing activities. These philosophies are often called the production concept, the sales concept, the marketing concept, and the social marketing concept.

(1) Production Orientation is a philosophy that focuses on the internal capabilities of an enterprise rather than the desires and needs of the market.

The production concept means that management evaluates the company's resources and asks the following questions: "What are we best at?" "What can our engineers design?" "Given the condition of our equipment, what is easiest to produce?" For a service provider

Organizations, managers' questions are: "What services is this business best suited to provide?" and "Where are our strengths?" There is nothing wrong with assessing a business's capabilities; in fact, these assessments are major considerations in strategic marketing plans.

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The shortcoming of the production concept is that it does not consider whether the goods and services produced by the enterprise at the highest efficiency can meet market demand.

(2) Sales Orientation is based on the idea that if offensive sales techniques are used, people will buy more goods and services, and high sales bring high profits.

This concept not only emphasizes sales to final buyers, but also encourages middlemen to be more proactive in promoting producers' products.

For enterprises with a sales concept, the core of their operations lies in sales and promotion rather than consumer demand.

The fundamental problem with the sales concept is the same as the production concept, which is the lack of understanding of market demand.

Sales-oriented businesses often find that even though they have highly qualified sales forces, they are unable to convince people to buy goods or services they don't want or need.

(3) Marketing concept is a very simple but intuitively attractive marketing philosophy. It refers to the guiding ideology and code of conduct based on which corporate managers organize and plan corporate marketing management practices.

The marketing concept holds that the economic and social reason for the existence of an organization is that it meets the needs and wants of its customers while achieving its own goals.

It is built on the idea that sales do not depend on a proactive sales force but on the customer's decision to purchase a product.

Enterprise marketing activities are a process of management practice, which must be carried out under the control of certain marketing concepts.

What customers think they are buying—the perceived value—determines the success or failure of a business.

The marketing concept holds that customers buy products provided by an organization because these products can meet customer needs and wants better than competitors' products to a certain extent.

Enterprises that accept and implement marketing concepts are called market-oriented enterprises.

The development of marketing concepts is divided into two stages, one is the traditional marketing concept stage centered on the inside of the enterprise, and the other is the modern marketing concept stage centered on the outside of the enterprise.

The marketing concept of "finding users for products" is outdated. "Finding products for users" has been refined into gold in the marketing trend.

(4) Social marketing concept Market-oriented enterprises may sometimes not provide the benefits that customers are pursuing. The reason for this is that these benefits may not be beneficial to individuals or society. This philosophy is called social marketing orientation (social marketing orientation).

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This concept holds that an organization exists not only to meet the needs and demands of customers and to achieve the organization's own goals, but also to maintain or enhance the long-term best interests of individuals and society.

Marketing campaigns consistent with social marketing concepts are marketing of products or products in containers that are less toxic than normal, more durable, and contain reusable ingredients.