English translator, please come in! !

In the era of mass consumption, the seller's market with highly homogeneous products puts forward new requirements for enterprise advertising operation. The new marketing environment will inevitably bring new marketing methods and concepts, and at the same time, the communication methods and concepts of advertisements will inevitably change. This paper starts with the application of enterprise advertising in the traditional marketing era, analyzes the dilemma faced by the traditional advertisement operation model, and tries to explore new advertising content and new advertising development ideas in the new marketing era with the theory of integrated marketing communication.