What does pplive monetize on? This question is six hundred points

Network media profit model

Network media in the development process, along with their own operational practices, the exploration of the profit model does not stop for a moment. The key to investment in the media industry is to find the right profit model. Network media compared with other websites, it should have greater advantages, others do not have the advantage of media networks have, other websites can do, media networks can also do. Many media investment and business failure, are because they do not find or do not know what is the profit model. In the network of warring states period, the media network must have a keen business vision, who seized the opportunity, who ran into the front. Learn from experience, keep a close eye on market dynamics, adjust the profit model, to ensure that the network media operations in a safe track. China's online media, especially those who have a considerable scale and strength today and has been corporatized website, but also continue to innovate. Below, we on the network media profit model for the breakdown.

A common information content charges

The end of 2002 to early 2003, some media have reported the same news: U.S. research organization Innovation International Media Consulting Group conducted a survey showed that the North American region (the United States, Canada), 118 news The survey conducted by Innovation International Media Consulting Group, a U.S. research organization, showed that 118 news websites in North America (U.S. and Canada) had 36% loss, 38% profit, and 26% flat, and that 64% of them were not only not losing money, but had even made profits. It is expected that the loss-making part of the industry in the second half of 2003 or the first half of 2004 can be expected to reach the balance of payments. An important factor in the turnaround is the gradual acceptance by online media operators and Internet users of the notion that information content has a price.

Comprehensive current Chinese and foreign network media information content revenue model, there are generally the following three: 1, news and information content packaged for sale to other Web sites or media; 2, the user pays to browse the site; 3, the user pays for the database query.

The success of the content fee is not overnight, must be high quality information, high content uniqueness (i.e., low substitutability), payment mechanism is convenient and perfect, consumers pay for the concept of sound, the Internet rate should be low, fast, clear market segmentation, the content is not easy to be imitated and copied and other factors.

Two, the network special information

Network special information refers to the government and enterprises and institutions according to the special needs of the network media for its customized a very strong professionalism, there is a certain degree of practicality and effectiveness of the e-reader, subscribers to the network media through the network to give the network pass (password) to receive and read on a regular basis. For example, for the financial system, real estate system and automobile, building materials, chemical industry, environmental protection and other industries edited a variety of reference electronic text, this text can also appear with the printed materials. Subscribers usually subscribe for half a year or a year, and the charges for this kind of specialized information are generally higher. The people's network, Xinhua network currently have this business, like the people's network of a kind of latest policy information electronic reading, sales momentum is very good.

The key points of this kind of specialized information is that the market positioning should be accurate, the editorial content should be unique, that is, the content of the message is not found on the Internet and the general media and information, at the same time, a level of distribution director is also very important.

Three, live online

This marketing model is introduced from television and radio where the development. It is based on the needs of government departments or enterprises, online media sent to the scene of its activities online live broadcast, text, pictures or audio-visual content can be the first time online, compared with other media, has its own unique advantages. It does not need the expensive equipment of live television, do not need a large live team, the charges are also relatively low, it can also be directly through the network and readers to communicate live, live content can also be read many times, long after, you can also be accessed at any time.

This way of online broadcasting is in the ascendant, Sina, Sohu and People's Daily, Xinhua are carrying out this business, they are a number of festivals around the world and various activities organized by the enterprise live broadcast, more and more favourably received by the user.

Four, with the government and enterprises to jointly run online features

Network media to provide publishing and technology platforms, with the government and enterprises to jointly run its business scope of the online features, which has a lot of space. This idea grows out of the brand and influence of online media. The government and enterprises with a bigger and better network platform, release their own information, expand their influence, marketing their products, than his own Web site is much better, labor and cost savings of many, it why not?

The key to success in starting an online feature if the talent factor except, lies in the positioning of your own website, you must be based on a purposeful search for partners, you provide it must be very much in need of it. For example, you and a talent exchange center and is an intermediary organization to start an online feature, you the site's users must have a large number of related to this concern about the career position of young netizens.

Five, syndicated manuscripts

Syndicated manuscripts in foreign countries has been very developed, the world's largest manuscript syndication site has iSyndicate, ScreamingMedia and YellowBrix. Manuscript syndication is the easiest way and way to enjoy online media resources ****. Press releases, in-depth reports, and columnist pieces are available for syndication or purchase from various websites. Such articles can be for the mass market or for niche markets.

For example, CYN has done a very detailed in-depth report and information base on college admissions in China this summer, and this information and articles can be syndicated to other sites. Syndication of articles not only enriches the content, reduces costs and increases revenue, but also increases the number of clicks by clicking on the syndicated articles. Syndicated headlines are more likely to increase the number of clicks than a website's labeling.

Sixth, the traditional media content into a source of wealth for the network media

The head of the news media is often worried that too much content on the traditional media on the Internet will have a negative impact on the operation of the print media, will affect the protection of the traditional media the most commercially valuable resources content. But overly restricting the development of newsworthy content online "can create frustration among Internet users, who are becoming more and more picky about the content they demand from Web sites, and their appetites are growing."

And in fact, most viewers of news media Web sites are not subscribers to the print version of the outlet. Most of the opposition to putting the print edition's content online comes from the newspaper's marketing department, such as publishing and distribution, rather than from the newspaper's editorial department.

Readers don't pay for the cost of content when they buy a magazine or newspaper, they pay for the cost of printing and distribution. Online media reduces the cost of media to zero, and opens the door to new audiences, to readers who haven't had the opportunity to read your content in the past. These new audiences will be a new source of wealth for you.

Seven, practical consumer information function charges

The Internet has a powerful variety of practical information services, in the past in order to attract users, most of them will be such as e-mail, home page space and so on free of charge to the user. But now pay to enjoy the service or pay to enjoy the VIP service has become the starting point of the website business. For the website with great credibility, influence, social economy and culture in various fields of enterprises, organizations will think of using its communication platform, therefore, service charges or various cooperation to achieve a "win-win" prospect is very broad.

For example, Hong Kong from March 18, 2002 onwards for Taiwan travelers to provide entry into Hong Kong, "online fast visa" service, in the past it takes 7 to 10 days to complete the visa formalities, now as long as the Taiwan residents have all the information, the morning online transmission of information, was passed in the afternoon after the entry into Hong Kong, the processing costs have also been reduced significantly. As of April 1, 2004, the HKSAR has issued more than 160,000 Express Entry Permits to Taiwan visitors.

Obviously, the information of online media can only reflect its value and bring economic benefits more after driving consumption and generating a value chain. With the digitalization process, such as digital photography online development and expansion, electronic albums and other new areas of consumption and value chain is bound to form.

Eight, cell phone text messaging charges

Today, the cell phone is not only a two-way voice communication communication tools, and become a mass information dissemination tools, "the fifth media" title seems to have been it, China's cell phone text messaging is the growth of a great view. In this emerging field and market, in addition to mobile telecom operators, the biggest beneficiary is all kinds of content providers. Today, cell phone SMS revenue has become an important source of revenue for online media.

Mobile phone short message revenue to us the biggest inspiration is to the new technology new market to have timely and accurate judgment. As early as June 19, 2000, the people's daily online version (in August of the same year, renamed "people's network") Japanese version, the English version of the imode cell phone site was officially opened in Japan, becoming the first cell phone to achieve Internet access to subscribers to send short messages to the site. However, two years later, in May and June 2002, when the World Cup soccer tournament, the people's network in the country to promote the cell phone SMS news subscription. News media Web sites often due to the indifference of profit consciousness and their own mechanism is not flexible, very regrettable to lose a good opportunity for development.

(Excerpts from "China's online media business model analysis")

Nine, e-commerce platform

Network media to build e-commerce platform as a means of revenue, but also a common model. Among the news media websites, the representative ones are the book sales of Dayang.com (website of Guangzhou Daily) and the "group purchase" platform of YNET.COM (website of Beijing Youth Daily).

Dayang.com is the first news media website with a clear e-commerce nature, and has achieved a considerable scale. Its symbol is the "Dayang Book City" established in 2000. At present, in addition to the main station in Guangzhou, there are also two sub-stations in Shanghai and Beijing. After receiving an online order from a customer, the staff of Dayang Book City will confirm the order by phone, and then utilize the nearly 3,000-strong delivery team of Guangzhou Daily's self-managed distribution network to deliver the goods to consumers in a short period of time. In terms of payment, Dayang Book City has cooperated with Guangdong UnionPay to establish an online payment system supported by more than 12 banks. Together with cash-on-delivery, post office remittance and other means, readers have a more flexible and convenient choice of payment methods. The two major problems of distribution and payment in e-commerce have been solved. Dayang Book City can now provide more than 100,000 kinds of books and publications such as CD-ROMs and software, and its online sales in 2001 have reached nearly 10 million yuan. Individual consumers out of the same willingness to buy and realize the phenomenon of "group purchasing" is a new market phenomenon and purchasing phenomenon in the domestic economic life in 2002. Its emergence and network communication has a close relationship, and the latter is the former the most ideal intermediary and communication platform.

YNET also seized the opportunity to provide strong support services by using its own platform, and on July 16, 2003, it formally launched the automobile "group-buying" web page and began to accept users' registration for purchasing. Since the opening of the webpage, the daily click rate has been maintained at over 60,000, and by August 6, the number of officially registered users reached 2,430, the number of registered car buyers reached 1,543, and the number of car buyers who paid the honesty money and became the official group-buying members within the one-week stipulated time was more than 200 people. As of August 12, 63 people finally completed the car purchase procedures, and the first batch of vehicles was delivered on August 13, YNET completed the process of car group purchase in less than a month. By the end of October in just three months, **** sold 326 cars, including Jetta, Bora, Santana, Passat, Fukang, Saio, Chery, Paleo, POLO and more than a dozen other brands, the sales volume is equivalent to a medium-sized car dealers in Beijing. On this basis, YNET has made a further move by announcing the establishment of a new e-commerce platform "Tuangou.com Business Center" based on "Group Buying" on October 22nd, and has formed a strategic partnership with the Bank of China. At present, Tuangou.com Business Center has formally launched three business platforms for automobile group-buying, real estate group-buying, and building materials group-buying, and will also launch a group-buying business platform for digital products, which is positioned in the high-end market and avant-garde products.

In the first quarter of 2004, Dalian Industrial Co., Ltd, which is mainly engaged in the business of electromechanical products, had a bad sales situation. So in late April tried to establish a relationship with a large domestic Web site. Unexpectedly, only a week, one after another received from South Korea, Australia, two buyers sent e-mail, said they need a number of mechanical and electrical products. After online negotiations, the two sides booked more than 300,000 U.S. dollars of products. This is a typical success story of e-commerce.

E-commerce has gone through a long period of "burning money" period, finally began to warm up, has been through many ways to profit. One of them is the implementation of memberships.

Industry site membership fees are varied, some can receive tens of thousands of dollars. Such as the chemical network, each member of the 'entry fee' for 12,000 yuan, in addition to the annual service fee of 6,000 yuan. This alone, the site's annual income of more than 40 million yuan. There are also websites that make money by charging franchise fees. It is to open a franchise online, or together **** enjoy the resources and obtain the corresponding proportion of the return. Such as 8848 website, opened an online affiliate, customers can always open a store on it, the lowest daily charge of only 1 yuan. Some affiliate stores or rent or entry fee, how much varies. Since they rely on scale to make money, the fees are generally low. To B2C (merchant to individual consumers) based eBay and other sites, mainly by charging platform royalties. Such as merchant item login fee, bottom price setting fee, item recommendation fee, transaction service fee. In addition, charging price difference fee is also optimistic for some websites. Such as excellence, dangdang, etc., through online logistics and distribution, customers buy, delivery, earn price difference.

From the whole situation, e-commerce has been from the previous two years only to "create eye appeal" and other misconceptions out of the beginning of profitability. 2003 China's online shopping turnover of about 790 million yuan, an increase of 116.2% over the previous year. Some experts predict that it will reach about 1.6 billion yuan this year. Jack Ma, Chairman and CEO of Alibaba, predicted: "China's e-commerce industry pattern will change dramatically! China's Internet will be "netizens" era into the "netizen" era."

Ten, network access

Network access to the largest operators are telecommunications and broadcasting two. In other words, the technology and market size of the telecom transmission network and cable television transmission network determine the current ADSL and cable modem fade.

From the technical point of view, ADSL is constantly speeding up, such as in July 2002, Japan's major ADSL operators have announced that they are ready to provide transmission speeds of more than 8Mbit/sec. In March 2003, Centillium Communications announced its latest ADSL technology, eXtremeDSL MAX. It is characterized by the simultaneous increase in maximum transmission speeds for both uplink and downlink, and the ability to extend the distance between the base station and the ADSL service delivery. The maximum transmission speed is 50 Mbit/sec from the base station to the subscriber's residence (downstream) and 3 Mbit/sec from the subscriber's residence to the base station (upstream). In addition, a downlink transmission speed of 192 kbit/sec, which exceeds ISDN, is ensured at distances of up to 7 km from the base station. ⑥ Looking at the domestic market, despite the limited bandwidth currently provided by ADSL, the momentum of telecom promotion is aggressive. Although in the broadband network access, cable television transmission network has certain inherent advantages, but in the fierce competition, whether to become the market "big brother", still need to use their own actions to answer this challenge.

Here is a brief introduction to Taiwan's ETTV Media Technology Group (hereinafter referred to as "ETTV Group"). Under the global trend of media integration of the communication, information and telecommunication industries, the ETTV Group has led the way and, since 1995, has rapidly transformed itself from its initial role as a traditional cable TV operator into a cross-media operator that combines mass media, information networks and telecommunications. After five to six years of development, ETTV has become a "four-in-one" media group covering radio, television, print media, and Internet media. ETTV clearly puts forward the concept of 4C media, which is the integrated marketing services of media content business, network and communication business, customer resource integration community business, and E-Commerce business. In terms of network services, ETTV News (ETToday) and ETWebs are the two main companies. The former focuses on ETTV news, especially audio and video content resources on the Internet, while the latter specializes in broadband Internet access services, Internet interactive TV services, broadband platforms and content provision, and website mergers and acquisitions. Both have their own broadband portals and sub-sites, providing a wide range of information content and a variety of Internet services. In 1998, ETTV invested NT$5 billion to complete the infrastructure of an island-wide fiber-optic coaxial hybrid transmission network and officially launched broadband Internet access services in 1999, which has resulted in rapid subscriber growth. At the same time, ETTV also aimed at Taiwan's NT$500 billion telecommunication market by establishing ETTV Broadband Telecommunications Corp. in 2000 and launching ADSL broadband Internet access in 2001, thus expanding its business from the original CableModem market to a rapidly expanding market. In 2001, it launched ADSL broadband Internet access, thus expanding its business tentacles from the original CableModem market to the general dial-up and ADSL fields, which is equivalent to all ISP network access services, and launching a strong competition with other rivals. (Note: In Taiwan, "network" is called "net"; "broadband" is called "broadband")

XI, a variety of business

Online media, like other media, can be related or unrelated to its own business. Related businesses such as network advertising production, domain name registration, hosting, space rental and other businesses, you can also use their own mature technology to provide other customers with the construction of the site services. 2001 April, Shanghai Oriental network to take advantage of the brand launched the "Oriental outlets" project, in December of the same year, the Shanghai Oriental outlets Chain Management Co. Scale, at present, has a chain of 238 stores, accounting for one-third of the total number of Internet cafes in Shanghai. This move will not only be criticized by the community, "Internet cafes" problem found a proper solution, but also for the Oriental network to open up new revenue areas. In short, how to develop offline business areas, but also in the online media when to observe the list.

Twelve, broadband new services

Broadband network can provide richer and more diversified content and service model. For users, the initial selling point of broadband network is of course high-speed Internet access, but high-speed Internet access is realized, will immediately face the user higher and more requirements, service providers can provide user demand for content and services will be the most important factor related to its growth or not. In a word, the value of broadband Internet access does not lie in the access itself, but in its content provision and service delivery.

One of the major changes brought about by broadband Internet is the greatly improved entertainment function of the Internet. The most obvious manifestation of this is the two major booms in online gaming and online viewing and downloading activities of movies and TV programs.

The value of Korea's online gaming industry reached 110 million U.S. dollars in 2000, six times the 1999 figure. The rapid growth of Korea's online gaming industry is a miracle of strong interaction with the boom of Internet cafes and the popularization of broadband networks. At present, South Korea's online games are entering the domestic market in a big way. Many websites have identified online games as another profit growth point after cell phone text messaging.

Broadcasting media is the largest owner of audio and video program resources, and should play the role of the main supplier of broadband content in the market. What's more, in January this year, the State Administration of Radio, Film and Television (SARFT) issued Decree No. 15, which imposes strict restrictions on market access. However, we must see in the interest-driven, today has emerged a large number of audio and video programs to provide the site, the content or pornography, novelty, excitement, or infringement of copyright, but the user needs to register to pay for the operation of such sites is a common practice. While the broadband network media are discussing how to face the market, these alternative websites are collecting money and are stealing the fun. Whether in the broadband network access, or in the broadband network content, service provision, broadcasting sector and the media have an inherent advantage, but we can not help but admit that how to find the market entrance and as soon as possible to have a profit, is always the problem we face.

Thirteen, online advertising

In the advertising market, although the network media can not compete with traditional media, but after all, it is an aspect of its revenue can not be ignored, and in recent years, has been maintaining a growth trend. Since 2001, there have been many innovations in the form of online advertising, and the concept of business has changed considerably, all of which have laid the groundwork for the competition for a larger share of the advertising market in the future. Here we will focus on this huge profitability of online advertising.

With the popularization of broadband networks, streaming media and multimedia web production technologies have transformed traditional online advertising into an interactive mode that can use video-on-demand and live broadcasting to attract netizens' attention. For example, in January this year, there was a live webcast of a lingerie launch in Taiwan, which created a record of 100,000 online viewers at the same time. Interactive design is also the focus of the effectiveness of online advertising, such as Coca-Cola launched a new online advertisement at the end of February, which allows Internet users to enjoy three different styles of theme songs and vote online for their favorite song." Unlike previous forced viewing methods, "interactive ads" are characterized by the fact that the creative ideas and information must be actively selected by netizens before they are presented in their entirety, which increases brand favorability due to the netizens' right to choose. Recently, the Taipei Media Service Agents Association interviewed 107 advertisers and media managers to make a survey report on the development of the advertising industry and media trends in 2003, and the conclusion showed that the future development of the media is the most optimistic about the network and television, and even more than half of the advertisers believe that the network is the most promising media in the next five years, and the media people believe that the potential of the network and the television is comparable. Advertising forms derived from traditional media is not the focus of this article, here we come to understand and analyze the two new clearly with the characteristics of the network of advertising, that is, bidding advertising and search ranking ads.

Bidding ads: Shanghai Dachang Trading Company is the general agent of Bentley in East China. Last year, they did a lot of publicity in newspapers, TV and other media, but the result was that none of the cars were sold. In March this year, they participated in the network bidding advertising, who knows only cost 500 yuan, with two weeks, there is an order from far away flying, turnover of 24 million.

Fourteen, online distance education

The so-called online distance education, is through the computer network, multimedia and telecommunication technology in the form of a combination of the realization of a cross-region, cross-school of a new education system and teaching mode. China's network media can fully utilize their existing advantages, and cooperation with domestic and foreign educational institutions to carry out online distance education.

Now all countries in the world, especially the developed countries, have attached great importance to online distance education and invested a lot of money in infrastructure and applied research. For example, in the United States in 1995, only 28% of the universities offer online courses, but in 1998 it surged to 60%. Not only unknown universities nowadays through the Internet to recruit students, even Columbia University, Stanford University, such as the famous schools are also scrambling to provide online courses, competing for Internet education in this "new field". The U.S. media said more and more universities are teaching students through the Internet, and online universities are becoming increasingly popular.

China is also actively preparing for online distance education, it is reported that the goal of China's modern distance education project is to form an open education network, constitute a lifelong education system and learning society. To this end, the Ministry of Education in Tsinghua University, Beijing University of Posts and Telecommunications, Zhejiang University, Hunan University, Peking University, the Central Radio and Television University 6 schools on the basis of the pilot, the establishment of a graduate school in 2000, 30 institutions of higher learning will be authorized to carry out on-line distance education, the Ministry of Education will invest 40 million yuan to support colleges and universities to support the network of teaching materials and the construction of network education faculty. Primary and secondary schools already have cyber schools, like the 101 cyber school in Beijing, and so on. In online schools, synchronous teaching and synchronous review content of key secondary schools can be provided to online students through the Internet, and occasional tutoring can also be provided according to student requirements. Since the teachers teaching online are all taught by excellent front-line teachers, they are very attractive to parents and students.

Compared with the traditional education, which is centered on teaching, with the blackboard, chalk and the teacher's lecture as the main means of teaching, online distance education can not only replace its main function, but also has its incomparable superiority.

It breaks the traditional education closed mode of schooling. On the Internet, you can at any time, any place, choose any good teacher, study any course. Its "teacher-student separation", "student-centered", "wide dissemination" and "openness" and other characteristics of the traditional education is beyond the reach of the traditional education, and is conducive to alleviate the contradiction of the difficulty of education in remote places, but also conducive to the realization of lifelong education: it can be for those who are subject to the limitations of space, time, work, and family relations, economic factors and other factors and unable to receive education provides a new way of learning, especially for those who have already started a family, but also for those who have not been able to receive education. In particular, it meets the requirements of those who have started a family or who are older but still want to study by giving them the opportunity to obtain certificates and degrees through distance education. This has been beneficial in encouraging students, especially those who study in their spare time, to enroll in and complete these programs more quickly.

Online distance education enables instructors and students to communicate across space in real time or non-real time. This is the most significant difference between modern distance education and traditional methods of education, and this is where it excels. Teachers' lectures and students' learning can be carried out in different places at the same time, and teachers and students can communicate fully with each other: students can raise learning problems at any time and get timely answers. Teachers can keep abreast of students' progress and understanding of the course and answer their questions.

Online distance learning is conducive to the *** enjoyment of educational resources, improve the efficiency and effectiveness of education. Online distance learning can effectively bring into play the advantages of various existing educational resources and realize the rational allocation of resources. According to expert surveys, this teaching method can make students learn 30% more courses, improve learning efficiency by 80%, save money for the school nearly 50%. China is a poor country to run a large education, education in the school population of nearly 300 million people, accounting for the world's total population of about 23% of the educated, while supporting this large education system of financial investment is less than 2% of the world's public **** education expenditures. At the same time, China's annual Internet access to citizens exponentially sharp rise, online distance education can better utilize this resource to achieve the purpose of teaching.

With the further popularization of the network, online distance education will surely become a hot spot of economic growth of the network media.

(Excerpts from "Analysis of China's online media business model")

Fifteen, online games

Breaking through the "Korean" stream. Operators of online games are simply desperate for profits. Since the second half of last year, Jinshan spent ten million dollars to bet wildly on the "Swordsman ONLINE", very profitable; light through the "Legend 3" in the public test on the day of the servers were crowded, day into the ten thousand gold, and ruthlessly raked in a hand. NetEase online game revenue has accounted for 40% of the total revenue.

The profit model of online games mainly relies on the sale of various kinds of game cards. In terms of channels, mainly based on Internet cafes, the establishment of a business system directly facing the end customers. Many sites also weave a very large sales network in the country, through the game stores around the sales. At the same time, the opening of China Merchants, industry and commerce, people's livelihood, construction and other banks online payment function, as well as the post office, wire transfers and other channels; in the price, the popular games basically remain at less than 1 yuan can buy 10 points of the price, the other depending on the degree of popularity of the diminishing; in the time, the monthly card in the specified period of time can be free to surf the Internet, the points of the card is strictly according to the point of consumption, each point about 15 minutes to play, and the game point card timing function has been accurate to the second; in the content, mainly based on Internet cafes to establish direct terminal customer business system. The function has been accurate to the second; in the content, the current major sites still focus on doing foreign game agents, domestic games accounted for less than 20%.

As a new form of entertainment, many websites have been unwilling to succumb to the situation of the "Korean" stream rolling in, and are working hard to break through." Now the price of representing a good foreign game is too expensive, and the entry fee is usually between 5 and 20 million dollars. Zhang Hui, a business consultant of Sina Game Information Center, lamented y: "The proportion of the share in the operation is also distressing, foreign developers can account for 10% of the low, and even 50% of the high. Therefore, in the future to take the road of localization will be the fundamental direction."

The major sites naturally understand this reasoning, have invested huge sums of money to increase the independent development efforts, has made great achievements, "Chivalry", "Qing Empire", "Fantasy Westward Journey" and so on have come out to the market. Shanda's "World of Legends" has gained unprecedented success with its online sales system, which has millions of entries every day. NetEase launched its own boutique RPG, "Big Talk Online II", which also achieved good results and won the 2003 Best Domestic Online Game Award. Not only that, NetEase also created a set of game promotion mode. According to Zhang Ying, the manager of NetEase's public relations department, they have trained a group of online game "promoters" to counsel customers around the world and develop "downlines"; the more "downlines" there are and the longer they play, the higher the income of "promoters" is, with some as high as tens of thousands of yuan per month. She said this trick is very effective, now NetEase's game users have reached more than 20 million, the highest number of people online at the same time up to 250,000 people.

Network games not only give people a sense of pleasure from the virtual environment, but also bring unlimited business opportunities to operators. In the view of many gamers, virtual wealth in the game can be measured in real money. According to a survey, 22.64% of users have used real money to buy ID or virtual items in online games, and the total number of registered accounts has exceeded 400 million, based on the 10 mainstream online games currently in fee-based operation in China. If calculated at a rate of 23%, there will be more than 90 million registered accounts involved in cash transactions. Calculated on the basis of $100 per transaction, the size of the entire market can reach more than $9 billion. This shows that the space of our game market is very large, if there is really a best-selling game appeared, will immediately bring a rolling source of wealth.

Sixteen, MMS (MMS) business

MMS (MMS) profitability lies mainly in its multimedia information service function. For this reason, MMS carriers have dug their heels in, constantly enriching the service space of this function. At present, MMS has been colored with countless beautiful and attractive colors. On the Internet, merchants have opened up "MMS pictures, animation classification navigation" and other channels for customers of various cell phones. Customers can convert their favorite famous stars, pets, landscapes and other pictures on the network into MMS messages and send them out; they can send music, greeting cards, MMS animations, ringtones, videos and so on to the people they like; they can be free from the limitations of word processing, even if you send 5,000-word articles to your lover; they can send and receive MMS through online MMS. You can send and receive e-mails through online MMS and carry out all kinds of dating and business activities; you can also subscribe and download many kinds of contents, and even take photos and videos. Of course, the price is naturally not expensive. Send 1 color picture or greeting card, at least 1-3 yuan. If you want a monthly subscription for other services, generally between 5-25 dollars, most civilians are difficult to accept. The mainstream position of SMS market is still irreplaceable, mainly because of its price advantage. Nevertheless, the rapid growth of MMS users is an indisputable fact, and businesses are more than happy to carry out a variety of activities.

Seventeen, the network of "angel financing"

China's venture capital first sprouted in the early 80s. At that time, the world was in the era of a new technological revolution. The "Silicon Valley" in the United States across the Pacific Ocean and the role of venture capital in promoting the new technological revolution has been reflected in our eyes. 1985, the Central Committee of the **** in the "decision on the reform of the scientific and technological system," pointed out that: "for the rapid changes, the risk of high-tech development work, you can set up a venture capital to give support." In this way, the development of venture capital in China had a policy basis and guarantee. In September of the same year, China's first