Types of convention and exhibition industry

Conventions and Exhibitions Definition

Conventions and exhibitions are divided into narrow and broad sense:

Narrow sense: conferences and exhibitions.

Broad sense: including conferences, exhibitions, incentive tours, festivals and events.

Internationally usually expressed as: MICE

M (Meeting): meeting, mainly refers to the company meeting

I (Incentive Tour): incentive tourism, refers to incentives, incentives for the purpose of a specific object for the purpose of tourism activities.

C(Convention): large-scale meetings, mainly referring to meetings organized by associations and societies

E(Exhibition), E(Events): exhibitions and festivals

Types of Conventions and Exhibitions

Main types of conventions and exhibitions:

(1) Conferences and Meetings

Conferences and Meetings are meetings in which people In order to solve a ****same problem or for different purposes to gather together for discussion and communication activities. Today, the meeting has become the main form of communication in people's economic and political life. In the era of rapid development of the international economy, every day in the content of a variety of meetings, the world held every year with a certain scale and influence of the meeting amounted to hundreds of thousands of meetings. Such as all kinds of company meetings, association meetings, business-type meetings, cultural exchange meetings, professional academic meetings, forum-type meetings, seminar-type meetings, political meetings and so on.

(2) exhibition

Exhibition, literally analyzed, can be directly understood as a "show" and "visit" activities, that is, the product display to let people visit. Exhibition is a certain scale and a relatively fixed date, to show the organization's image and products as the main form, in order to facilitate the exchange of exhibitors and visitors to negotiate between a kind of activities.

Here it is important to note the difference between the exhibition, fair, exposition. Exhibition mainly refers to the market exchange place, with the characteristics of direct exchange of goods, while the exhibition focuses on the display of goods, the fair is "to make up for the difference between the exhibition and the exhibition of the link. Fairs are generally organized by government departments or by business groups with the help of the government, and their purpose is trade promotion, with manufacturers, traders, retailers and wholesalers invited to display their goods. There is usually no direct buying or selling of goods at fairs, and the purpose of participation is to promote future sales. In the exhibition industry, trade fairs, exhibitions and expositions three terms are often cross-used, in North America and Europe, exhibitions and expositions two terms are used more frequently.

(3) festivals

Festivals, as its name implies, is a general term for festivals and special events. It includes a variety of traditional festivals and innovative festivals of the new period as well as events of a monumental nature. In Getz's "Festival,SpecialEventandTourism", the current model of festival research, the planned events are categorized into eight types: cultural festivals (including festivals, carnivals, religious events, historical commemorations ), arts and entertainment events (concerts, arts exhibitions, award ceremonies), trade and exhibitions (exhibitions, fairs, conferences, advertising and promotions), sports events (professional competitions, amateur competitions), educational and scientific events (seminars, symposiums, colloquiums, teaching conferences), leisure events (games and fun sports, recreational events), political/government events (inaugurations, investitures, mass gatherings), and private events (public meetings), mass gatherings), and private events (anniversaries, family events, social events).

Festivals generally have a specific theme, such as flavor of specialties, culture, religion, folklore, sports, politics and natural landscape, etc. Because festivals are mass recreational activities, the public's participation is very strong, so the current festivals show a lively scene. At present, it is also listed by many cities as a breakthrough to develop their own economy and improve their city image. (Question: Weifang Kite Festival, Luoyang Peony Fair, Qingdao Beer Festival,)

(4) Incentive Tourism

The Society for Incentive Tourism Management (SITE) defines Incentive Tourism as "a modern management tool that provides travel as a reward to participants who have accomplished significant goals, thus achieving the purpose of motivation. A modern management tool."

From the definition of incentive travel, we can see that the target of incentive travel (such as employees, distributors, agents) must be able to achieve or even exceed the individual or overall performance of the enterprise; incentive travel in the form of a certain amount of funds usually provided by the enterprise to plan the holiday, commissioned by a professional travel company to design the unusual travel activities; and incentive travel is to reward the creation of operational excellence, and by the The purpose of incentive travel is to reward those who have created operational excellence, and to increase the participants' centripetal force towards the company.

As an effective management tool, incentive travel has long been popular in foreign countries. Incentive travel as a common way of rewarding enterprises, has made more and more outstanding employees to get the satisfaction of the compensation.

Incentive travel in the group recreational activities, contribute to the construction of corporate culture, to employees and managers to create a more special contact opportunities, colleagues can be in a more relaxed scenario for a kind of friend-like exchanges, thus enhancing the affinity and cohesion of enterprises. Incentive travel with its high comprehensive benefits, guests of high grade, attracted the attention of major tourism companies.