What is the difference between self-media, new media and integrated media?

The differences among self-media, new media and integrated media are different concepts, different contents and different meanings.

First of all, the concept is different.

1. The new media is a new media form developed under the new technical support system, compared with the traditional media (newspapers, radio, television, etc.). ).

2. Self-media, also known as "citizen media" or "personal media", refers to a privatized, popular and autonomous new media that delivers normative and non-normative information to an unspecified majority or specific individuals through modern and electronic means.

3. "Converged media" is a new type of media that makes full use of media carriers to integrate different media such as radio, television and newspapers in terms of manpower, content and publicity, making them similar and complementary, so as to achieve "accommodating resources, integrating content, integrating publicity and interests".

Second, the content is different.

1. New media include digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, Internet, desktop windows, digital TV, digital movies, touch media and mobile phone networks. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

2. Self-media platforms include Baidu Post Bar, Blog, Weibo, WeChat and other online platforms.

3. The media is a unit, a voice and a price. Radio, TV and Internet have become three forms, means and methods to serve the same project activity at the same time, and the price will be much higher than any single media, and the customer's recognition of this activity will be greatly improved.

Third, the meaning is different.

1. The development of new media will be the new trend of media development in the future. In the traditional sense, the media spreads information through TV, radio, newspapers, magazines and other single forms, while the new media is a new media concept that integrates traditional media and uses digital media technology to develop and creatively complete the dissemination, processing and new interpretation of information.

2. Through the "six-degree theory" and viral communication, the speed and scale of information transmission are infinitely enlarged. If the brand and products of the website are positive, and the psychological value of users after using it exceeds their expected value, then through the influence of the media on users, the reputation of products will be automatically formed, which will tangibly boost the enterprise value.

3. Integrating the media: The innovation of ideas not only expands the existing narrow understanding of the media, but also means a new understanding of the traditional media industry chain. The industrial chain of media is no longer limited to news production, exchange, consumption and other links, and the line of the industrial chain will also change with the addition of new media.

Characteristics of self-media, new media and integrated media

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, internet, desktop windows, digital TV, digital movies, touch media and so on.

Self-media is different from information dissemination led by professional media organizations. It is an information dissemination activity led by the general public, which has changed from the traditional "point-to-point" communication to the point-to-point communication concept.

"Converged media" is not an independent physical media, but an operation mode that integrates the advantages of radio, television and Internet, so that its functions, means and value can be comprehensively improved. It is a real scientific method and a tangible behavior in the practice of governing Taiwan.

What are the characteristics of the media?

Diversification. The main body of self-media communication comes from all walks of life, which can be said to have a wider coverage than the ability of traditional media practitioners to understand a single industry.

The disseminators of civilization from the media come from the bottom of society, so the disseminators from the media are defined as "grassroots".

Generalization. The most important function of the media is: it gives the right to speak to the grassroots and ordinary people, it publicizes itself, helps the growth of personality, casts individual values and embodies public opinion. This generalization makes the expression of "self-voice" more and more a trend.

What are the characteristics of new media?

Value: As far as the media itself is concerned, the media is a valuable information carrier. The carrier has a certain audience, the time of information transmission, the conditions of transmission, and the spatial conditions of transmitting the psychological reaction of the audience, which constitute the basic value of the media.

Originality: New media is called new because it is new. There should be basic originality. The originality here is different from the originality of individuals or mobile Internet groups in the general sense. It should be the creation of new content endowed by the times in a specific period, and it is a more innovative innovation in content, form and concept than the previous era.

Effect: Effect is a causal phenomenon formed by factors and results under certain circumstances. New media must have the characteristics of forming specific effects.

Vitality: As a media, new media must have certain vitality. Whether it is long or short, it must have value in its existence, and the length of this value is the life cycle.

Extended data:

1, the development trend of media:

Challenge traditional media from the media. The self-media with podcast as a new form makes the audience who were originally on the edge of news manufacturing become the backbone of news information dissemination, and the traditional media is challenged by the self-media

2. The educational influence of new media:

Due to the oppression of subject consciousness, the real communication world has gone to the opposite of value rationality-the irrationality of instrumental rationality. The Internet era has intensified the instrumentalization of human rationality, and human attitudes towards technology have always wavered in the use and application, which has obvious instrumental characteristics.

More importantly, in the communication with technology, human beings failed to follow a communication standard that can break away from the normative role and realize * * * knowledge with their own conscious strength. How to realize the reconstruction of cyberspace communication under the guidance of reasonable communication standards is the realistic reason for choosing the topic.