Traditional advertising media broadcasting

Due to the development of science and technology, the emergence of new media, the broadcasting medium is facing more and more challenges and impact, however, broadcasting still has its superiority, only a full understanding of these characteristics, in order to capitalize on the strengths and avoid the shortcomings, and to further explore the potential of this media. The main features of radio advertising are:

1, the immediacy of the mode of transmission

2, the wide range of dissemination

3, listening to the casual

Listening to the radio is the most simple, free and casual. Because it is not subject to time and place restrictions, whether it is day or night, no matter where you are, no matter what you are doing, as long as you turn on the radio, you can pick up to listen to the content of the radio. The progress of science and technology, so that the radio more and more to miniaturization, lightweight development, some only the size of a matchbox. Especially "Walkman" this kind of listening tool favored by young people, from a certain point of view, it can be said that the radio media can be carried by the audience.

4, the audience level of diversity

The print media on the audience's cultural level, the higher the education requirements. Therefore, while the radio can make a very low level of literacy and even illiterate people can listen to the content of the advertisement, so the audience level of the broadcast media is more diverse.

5, production costs and broadcasting costs of low

Radio advertising unit time information capacity, low fees, is one of the most affordable advertising media. At the same time, radio advertising production process is relatively simple, production costs are not high.

6, the flexibility of broadcasting

7, stimulate the emotional incendiary

Radio rely on the sound of communication, resorting to human hearing, which can give the listener unlimited space for imagination, which is precisely the charm of the radio. The characteristics of radio advertising is through the stimulation of human auditory senses, to help listeners produce associations, because the sound of the radio is real, concrete, especially easy to provoke people's heartstrings, inciting people's emotions, and advertising is also often in this case unknowingly, to complete the communication and persuasion of its function.