Seeking a marketing plan for Post Office Bank

Postal Savings Bank's marketing plan is divided into campus, electronic, network, etc., each program has subtle differences, the following is an example of network marketing program:

Almost all of the network marketing activities are related to the brand image, in all the means of network marketing related to brand promotion, the role of the network advertising is the most direct, China's Postal Savings Bank is still in the early stages of his business scope from providing basic financial services for urban and rural residents and engaging in low-risk asset business to start. Its business scope will start from providing basic financial services for urban and rural residents and engaging in low-risk asset business, and gradually expanding new businesses on the basis of vigorously developing major businesses such as savings business, exchange business, agency business, public business and international business by continuously strengthening the bank's internal management and risk control capability. At present, the competition in the high-end market is very fierce, the development of commercial banks is very rapid, the Postal Savings Bank to win a place in the high-end banking market, successful network banking advertising and marketing strategy is indispensable. It can not only bring products, business growth, but also shape the Postal Savings Bank's corporate image in the high-end market.

First, the postal savings bank network advertising strategy

1, the promotion of the brand

One of the most important goals of network advertising is to enhance the value of the corporate brand, which also shows that the user browsing but did not click on the network ads will be the same in a certain period of time to produce results in all the methods of network marketing, the brand of the brand of the brand of the network ads to promote the brand promotion of the value of the most significant. Postal Savings Bank has just been established, has changed from the previous single savings-oriented Postal Savings to the business operation of the bank, in full swing to carry out new business at the same time, to enhance their brand image is particularly important, accurate, appropriate choice of network advertising can be a better display of product information and enhance the corporate image.

2, the promotion of the site

The promotion of the site is the main function of network marketing, to get as many effective visitors is also the basis of the success of network marketing, network advertising for the promotion of the role of the site is particularly important, the Postal Savings Bank should be based on the advantages of the entire postal system, as far as possible, the exchange of more links to increase the weight of the site, and through the picture ads, text ads, to bring effective advertising. Text ads are placed to bring effective visits and increase the popularity of the site.

3, sales promotion

As users are attracted by various forms of online advertising and access to product information, has become one of the factors affecting the user's purchasing behavior, especially when online advertising and corporate websites, e-commerce and other means of online marketing combined, the effect of this product promotion activities is more significant. Network advertising for the promotion of sales not only in online sales, but also through the Internet to obtain product information on the offline promotion.

4, information dissemination

Internet advertising is a means of conveying information, so it can be understood as a way of information dissemination. Through the placement of network advertising, the Postal Savings Bank can not only product information, company dynamics, etc. released on their own websites, can also be released in the number of users, the user positioning of a higher degree of the site, or directly through the e-mail sent to the target customers, thus attracting more attention, greatly enhancing the function of network marketing information release.

Second, the postal savings enterprises network advertising media selection

1, through the search engine network publicity

Search engine is an important channel for network placement, for website promotion, product promotion competitor analysis. Network branding and so on has obvious effect. He can increase the click-through rate through the higher search engine rankings, and the number of views, so as to obtain a surge in product or service sales. The keywords used by the users to search respond to the user's concern about the issue or product. Web site can now be said to be the second face of the enterprise, the postal savings bank in the establishment of corporate Web site at the same time, should increase the functionality of the site, increase SEO technology, improve keyword rankings, so that the site to bring more views.

2, through the blog for publicity

Blog (Blog) is considered to be the fourth network communication method after BBS, Email, ICQ. Blog can bring potential consumers for the enterprise, improve customer relations, improve enterprise awareness. The basic mode of blog marketing are: the use of third-party blog platform to publish a to attract more potential users, especially in Sina and other well-known sites to establish a blog, but also to create a publicity enterprise and rub hard to spell the position; encourage the ability to operate and maintain an independent blog site for individuals, through personal blogs and their promotion to achieve the purpose of marketing. This is also now online popular soft text, through the soft text can also bring effective external links to the Postal Savings Bank website, increase oh site in the search engine weight.

3, through the microblogging publicity

Sina microblogging enterprise version of the Sina microblogging launched, for the Sina microblogging in the enterprise authentication user's professional version. Compared with the personal version of Sina Weibo, Sina Weibo Enterprise Edition provides richer personalized page display functions, more accurate data analysis services, and more efficient communication management background, the unique blue V certification, which is more likely to generate trust among fans and consumers.

Sina Weibo Enterprise Edition will help companies in microblogging to interact and communicate with their target users more conveniently, improve the conversion of marketing results, and explore more business opportunities. Its main functions are:

(1) Public opinion monitoring

Certified corporate users of Sina Weibo can view the contents of microblogs sent by different types of users in a specific period of time and containing set keywords by setting specific keywords; this will help companies to detect negative complaints or malicious denigration of users in time, and respond to them in a timely manner, so as to avoid the spread of negative word-of-mouth.

(2). Influence analysis

Through influence analysis, enterprise users can count the account's original tweets, retweeted tweets, comments, private messages, and other basic information, and monitor the impact of microblogging operations, including the number of followers, the number of retweets and comments on blog posts, the amount of exposure, as well as the status of short-link clicks, to help enterprises measure the results of microblogging operations from a comprehensive point of view.

(3). Fans Analysis:

Through fans analysis, enterprise users can query the quality of enterprise microblog account fans, user characteristics and network behavior habits, helping microblog operators better understand the status of fans, so as to carry out targeted enterprise microblog operation and maintenance work.

(4) Microblog Page Analysis:

Enterprise users can view the traffic trends of the enterprise microblog homepage at any time in the microblog page analysis, and analyze the information of visitors' gender, age, and location.

(5) Application Analysis:

Enterprise users can analyze the data for the installed enterprise microblogging applications, checking the number of page views and users visiting each application within 30 days to measure whether the application is successful in helping the enterprise to operate microblogging. Will postal savings registered enterprise version of Sina microblogging, will win more fans, better get publicity effect.

4, social network promotion

The core of social network marketing is relationship marketing. The point of socializing is to build new relationships and consolidate old ones. Any entrepreneur needs to build a new network of strong relationships to support the growth of their business. It is characterized by:

Firstly, it is directly facing the consumer population, with a focused target group, more direct and credible publicity, and more conducive to word-of-mouth publicity.

Secondly, the atmosphere manufacturing sales, less investment, quick results, conducive to the rapid return of funds.

Third, can be used as a universal means of publicity, but also for specific targets, the organization of special groups to focus on publicity.

Fourth, directly grasp the consumer feedback information, consumer demand for timely publicity tactics and publicity direction of the investigation and its advantages are:

1, social network marketing can meet the different marketing strategies of enterprises

2, social network marketing can effectively reduce the marketing cost of enterprises

3, you can realize the target user's precise marketing

3, the target user's precise marketing <

4, social network marketing is truly in line with the needs of network users marketing

Therefore, China Postal Savings through the promotion of social networks can get a wider publicity, the effect is more significant.

Third, the budget and industry analysis

China Post marketing program input and output budget table

China Post's industry analysis:?

China Post is essentially a state-run government industry. Due to the large amount of free military mail, as well as a large number of policy redundancies in postal personnel (e.g., county, township, village-level post offices must be configured with more than one postal clerk regardless of the volume of business, resulting in higher costs). This causes costs to rise), redundant personnel.

Since the separation of post and telecommunications, the postal service is facing the biggest problem is to turn around and increase revenue. It is impossible to solve this problem by relying solely on the traditional business of the postal service, so both the General Post Office and the provincial post offices have focused on developing new businesses. One important aspect of this is the use of postal banks to carry out electronic transactions.

Because of the electronic transactions, first of all, to solve the postal loss situation for a long time, so as to drive the development of other business of the postal service. Secondly, to expand the postal industry's business content, make full use of the postal surplus resources, so that the postal era into a truly integrated service provider of e-commerce, not only for the postal electronic trading services, but also for other electronic trading business to provide transportation platforms.

Advantages of the postal industry to carry out e-commerce:

Compared with other merchants to carry out electronic transactions, the postal industry has its own greater advantages:?

1, the postal service has its own physical delivery network. Postal delivery network throughout the country, personnel, transportation and other necessary conditions have been fully equipped, and there is a great capacity has not been fully utilized. Carrying out e-commerce activities can improve the utilization rate of the delivery network. In addition, the postal service can not only use the postal delivery capacity for their own electronic trading activities, but also can be used for other electronic trading business to provide a delivery platform.

2, the post has its own site. Post offices throughout the country is another major advantage of the postal electronic transactions. No need to make a lot of initial investment can quickly open up new business.?

3, the postal service has its own payment system, postal green card system, and has been all over the country network.

4, the postal service is government-run, so there is a greater advantage in the future reputation of the operator.

5, emerging areas or promising areas, the postal service has a great advantage over other commercial operators, and extremely easy to expand the postal e-transaction business coverage of the territory.?

6, has the user's name and address and other information is the country's largest and most complete, which is extremely convenient for the future development of business intelligence to the?