Traditional Culture Encyclopedia - Traditional culture - Alibaba, Dangdang and Taobao have their own characteristics, and their service contents and operation modes are different. What are the differences between products and services?

Alibaba, Dangdang and Taobao have their own characteristics, and their service contents and operation modes are different. What are the differences between products and services?

1. Alibaba is a service operator, mainly engaged in enterprise, wholesale and foreign trade.

Taobao is one of the subsidiaries of Alibaba. Mainly individuals and dealers open stores for distribution. At the same time, Taobao Tmall settled in Taobao brand and domestic and foreign brands and brand dealers.

3. Dangdang is an independent operation, and it sells itself and does not produce itself. Is one of the dealers, mainly buying books, and now it has developed into department stores and other categories.

4. Alibaba and Taobao are service providers who rely on platforms to make money, and Dangdang is a vertical e-commerce company that earns the difference.

Extended data

Business models can be divided into two categories:

1. Operating business model.

Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model has created the core strengths, capabilities, relationships and knowledge of the enterprise, mainly including the following main contents.

Orientation of industrial value chain: what kind of industrial chain the enterprise is in, where it is in this chain, and how the enterprise should position itself according to its own resource conditions and development strategy.

Profit model design (income source, income distribution): where does the enterprise get its income, what kinds of income forms are there, in what form and proportion are these incomes distributed in the industrial chain, and whether the enterprise has the right to speak on this distribution.

2. Strategic business model.

The strategic business model extends and utilizes the operational business model. It should be said that the strategic business model involves all aspects of enterprise production and operation.

Business model; What kind of value and benefits does the enterprise provide to customers, including brands and products?

Channel mode; How to deliver business and value to customers, including channel multiplication, channel concentration/compression, etc.

Organizational model; How to establish an advanced management control model for enterprises, such as establishing a customer-oriented organizational structure and building a digital organization through enterprise information systems.

Baidu Encyclopedia-Operation Mode