Market Status of Zhuanghe Zodiac Lantern

Limited sales channels and limited consumer groups.

1. Limited sales channels: Due to the strong regionality of the zodiac lights, their sales channels are relatively limited, mainly concentrated in some traditional sales channels, such as local temple fairs, trade fairs and traditional shops.

2. Limited consumer groups: As the zodiac lanterns are mainly related to local traditional cultural customs, their consumer groups are relatively limited, mainly concentrated in some elderly people and families who attach importance to traditional cultural customs.