Traditional Culture Encyclopedia - Traditional culture - How to find customers for loans
How to find customers for loans
How can I find resources for customers who need loans online?
1. Publish information through 58.com and let customers in need come to you. This is also the easiest way.
2. Add some QQ-related groups to publish information.
Seniors once said that in the financial business industry, you must have strong connections. If not, you must have strong skills. If not, you must have strong diligence. If not, you will have nothing. ***Mian
How does a loan salesperson find customers and resources?
As a bank loan salesperson, the first task is to expand customers and create benefits for the company. For an excellent loan salesperson, expanding customers is not a big problem because they already have a large number of contacts and experience resources. However, for many bank loan salesmen who are new to the bank or have few network resources, , expanding customers is very tricky. In this regard, Maidaike has summarized and compiled the skills and knowledge of excellent bank loan salesmen, and will share them with you one by one below.
1. Explore the company’s products thoroughly
When you start looking for customers, the first thing you have to do is to thoroughly explore the products you want to sell, and learn as much as possible about the products. Knowledge, in the credit industry, it is often seen that many bank loan salesmen do not know much about the products they recommend. When communicating with customers, if they encounter problems, they have to call the relevant personnel for information. Just imagine, how can a person who doesn’t know much about your product convince others to buy your product?
2. Find customers online
Nowadays, in this era where everyone is talking about the Internet, as a thoughtful loan officer, we should better integrate the Internet To help you expand your customers, the specific methods are as follows.
1. Use social tools to find customers
Your Weibo, WeChat, Moments, and space must show your industry, products, and professional knowledge to everyone. Deepening the impression of your circle of friends may be ignored by everyone at ordinary times, but once you need a loan, you will definitely be the first person that comes to mind. But the premise is not to just post small advertisements, but to truly share some loan knowledge, loan skills, etc. In this way, friends recommend, the credibility is high, and the customer risk is directly reduced. Of course, timing is also required because not everyone needs a loan every day.
2. Join the platform to help expand customers
This does not refer to a classified information platform, but a platform similar to the Maidai App. Currently, the Maidaike App can release products, increase industry exchanges, enhance credibility, directly display contact information, and acquire first-hand customers at the lowest cost. Joining such a platform can help you increase a lot of orders.
3. Traditional offline business development
1. Expand customers through telecom yellow pages and magazines
Telecom yellow pages should be very easy to find. The most important thing is How to communicate with customers over the phone is very important in the telephone business. If we can pay attention to it, it can also help us increase a lot of orders. You can learn this by searching on Baidu for "Mai Loan: Summary of Telephone Sales Techniques of Loan Officers". As for magazines, here I will tell you about professional magazines. Nowadays, the magazine industry is relatively popular. Such magazines Most of the customers use it. Generally speaking, as long as the company appears in the magazine, it exists. The better magazines include HC, Global, etc. The industry classification of such magazines is relatively clear, making it easier to find customers.
2. Bank loan clerks can distribute small advertisements, promotions, and business cards to find customers
Although this method is not as high-end and upscale as advertisements in radio, newspapers and other media. , In-car advertisements can be seen everywhere, but as a loan industry, they are one of the most basic ways to develop business. This method of advertising has low investment costs and can be directly displayed to mid- to high-end customers who own cars.
4. Use customer referrals to introduce new customers
Loan officers who are new to the workplace often lend money to customers in need who have some ability and experience in the industry. A loan officer lends money to anyone, while a loan officer with a monthly income of 50,000 yuan helps him find new customers and turns all his customers into his employees. Think about it, isn't this increasing exponentially? As you loan more and more users, you will introduce more and more new users. At this time, you may have a question, how can you maintain good relationships with so many customers? In fact, the method is very simple. You only need to add them as WeChat friends, then create a WeChat group, pull them all into it, and then often chat in it, and send a red envelope from time to time to heighten the atmosphere. If there are customers, help you introduce them. If you have a new customer, give him a small reward and post it in the group. I believe someone will help you refer the customer.
After mastering the above four methods, after a long period of accumulation, a bank loan salesperson will be able to become an excellent bank loan salesperson and realize the value of his life.
How can I find the customers I need as a loan provider?
The methods for loan officers to obtain customers are for your reference:
1. Make it clear who your target customer groups are.
You need to know who your target customers are, where they come from, what kind of people they are, what characteristics they have, etc.;
2. You need to establish contact with customers. Run your own business, contact customers, and establish contact with unfamiliar people who need credit. Most of the contacts you accumulate in this way will become your customers, and you will have a lot of contact with yourself, and you will communicate with yourself when you encounter problems. and communicate;
3. Combine the company’s marketing activities to acquire customers. Whether you are a loan officer or a staff member in other businesses, if you want to get more customers, in addition to your own efforts, you also need to obtain more customer resources through your own company's platform;
4. Use the Internet platform to acquire customers. Now is the Internet era. People obtain more information and news through the Internet, including credit information. As a loan officer, you can publicize and promote your business through the Internet platform to gain customers;
5. Pay attention to marketing methods and design marketing rhetoric. Find a marketing method that suits you and design marketing words that suit you. This will leave a deep impression on customers and give people a professional feeling. This will allow you to accumulate a lot of trust and make it easier to acquire customers;
6. Complete work tasks with team members. Working as a team is much easier and more efficient than running a business alone. If you want to get customers, you still need to rely on the strength of the team. Everyone works together to win and accumulate more customers together;
7. Be enthusiastic and positive and make more friends. Whether you are a loan officer or a business person in other industries, if you want to get customers, you still need to have more connections and friends.
Warm reminder: The above information is for reference only.
Response time: 2021-01-13. For the latest business changes, please refer to the official website of Ping An Bank.
[I know about Ping An Bank] Want to know more? Come and take a look at "I know Ping An Bank"~
How to find people who need loans
1 Import the traffic of mid-to-high-end individual users
If you can import the traffic from existing Imported from mature high-end customers, not only can you effectively find customers, but you can also roughly judge the operating conditions of this company from the customer's turnover and credit report.
2 Through business organizations such as chambers of commerce
Regularly organize or participate in some chamber of commerce activities and find customers from members of the chamber of commerce. The advantage of this approach is that it is highly efficient, because members of the chamber of commerce They are often from the same industry or region, and they know each other's situation relatively well. From them, you can roughly understand the business situation of the target. At the same time, many of the people who come to participate in bank and chamber of commerce activities are users who are willing to lend money, which can avoid wasted efforts.
3 Recommendation from existing existing customers
It is to introduce potential willing customers through relationships such as partners and friends of existing credit customers. The advantage of this method is that it is more efficient, and the people who are introduced are often willing to do so. Moreover, considering the cooperative relationship, the existing partners generally introduce people who are more reliable (for example, if their own downstream partners are unreliable) If you put the money away and you can’t get it back, who will pay for the goods?)
4 Markets with high concentration
For example, wholesale markets, etc. This is similar to the previous chamber of commerce, which is to go to large wholesale markets to develop users in batches. The advantage is that it is highly efficient and can Developing existing customers in batches also facilitates approval, etc.
5 Supply chain financing development
Through the enterprise, develop its upstream and downstream customers. For example, if there is a small manufacturing plant, it must have upstream suppliers and downstream sellers. , through the exported ERP data, a relatively accurate sales data model can be established for upstream suppliers and downstream dealers. Through this core enterprise, it can not only develop customers, but also effectively verify sales amounts.
6 Through referrals from other financial institutions
For example, some guarantee companies are not qualified to make loans themselves, so they sometimes introduce their customers to cooperative banks. Therefore, it is necessary to maintain a good relationship with some powerful guarantee company market personnel.
7 Other methods
For example, searching through the endorsement chain of bank acceptance bills, etc.
To find customers who need loans, you can actually combine traditional methods with popular methods, as follows:
Traditional methods include:
Entrust others to find< /p>
If you want to know how to find customers who need loans, you can use the method of entrusting others to find them. Generally, loan officers can save a lot of time by entrusting others to collect customer resources for themselves in their own business areas or customer groups for a fee.
Introduce new customers to old customers
The more loan officers do business, they will have a certain customer base. If they have a good relationship with old customers, old customers will naturally introduce potential customers to them. Bring resources to yourself. Of course, the prerequisite for this is that loan sales are very trusted by old customers. Many loan sales use this method to find customer resources.
Emerging methods include:
Third-party platforms
Proliferation of new media such as Weibo and WeChat
New media such as Weibo and WeChat has the widest audience.
Loan officers can use them to introduce their products to a wide range of users, increase the exposure of their products, and at the same time, they can also demonstrate their professional abilities well.
How do loan companies find customers?
1. Find some more effective phone numbers through your own channels, conduct cold calls, telemarketing, and introduce yourself as a loan provider over the phone. . Pay attention to polite language when calling, and don't disturb others when they are resting.
2. Use your mobile phone to send group messages, edit text messages about your business in advance, and send them to others in groups to cast a wide net.
3. Go to the street, to a crowded place, and hand out your company's brochure. Remember to leave your phone number on it. Remove the company number so that others can contact you directly if they need it. .
4. Promote your business by going to some office buildings, office buildings, residential areas and other places to sweep the floor.
5. Cooperate with some parking lots and hang up publicity boards advertising your business and your contact information in parking lots and other places.
6. Initiate your surrounding circle of friends, classmates, etc. and ask them to make referrals to you. If successful, you can give some benefits to your friends and classmates, including invitations to dinner, etc. You can decide the method yourself.
7. Cooperate with students from other companies. For example, if a person does not have enough loan money in another company, he can go to his own company for a refinancing through the introduction of a salesperson in the same industry, and he will get a refund. to the introducer.
8. Promote business through your own self-media promotion, such as Weibo, WeChat, QQ Space, QQ and other channels.
9. The other is to serve the customers that have been developed well, conduct secondary sales in the future, bring old customers to new customers, and promote comprehensively.
10. Purchase customer lists and conduct sales calls. Real estate agencies, decoration companies, and bank customers may all be your loan customers. After obtaining the customer list through these institutions, you can then develop customers through phone calls, text messages, and WeChat.
11. Search for phone numbers on various websites. On various industry websites, such as manufacturing, catering, clothing, jewelry and other websites, you can find the phone number of the business owner and then call the customer.
I am a loan provider, what is the best channel to find customers?
1. Understand the company's business scope and fully understand the company's business to better communicate with customers and gain their trust;
2. Understand the company's current sales team Structure, analyze your own market circle based on other people's experience and your own actual situation;
3. Do a good job in goal planning, decompose performance tasks, and don't blindly find customers just to find customers;
4. Understand the area of ??your city and find target customers;
5. Serve every customer sincerely, don’t rush for success, be down-to-earth, and build your own reputation.
The top ten channels for developing new customers
1. Find out from the people you know
One by one, this is the best way for salespeople to make friends. Quick way. One of your friends does not need your car, but are you sure that your friends do not? Get to know them, and you will get to know a lot of people. Tell the people around you what you are doing and what your goals are, and gain their understanding. You will quickly find your potential customers, because the people around you will help you and are willing to help you.
2. With the help of professionals
Most companies form a team of novices and experienced veterans to work together, and let the veterans train the novices for a period of time. This corporate mentorship system works well around the world. Through this system, the knowledge and experience of the company's veterans are recognized, while helping to train newcomers. Of course, you can also entrust a company or other companies to find customers for you, which requires the support of the company. There are many kinds of agents, and they can provide many kinds of services. You should find the right agent according to your strength and needs.
3. List provided by the company
If you are serving a company, the company will obtain the best performance through the details of advertising and marketing. Many businesses provide performance lists to their salespeople, and in order to be a good business master, you also need to find your potential customers from them. This way, even if you get nothing from a business’s list, you’ll be prepared. If you're constantly on the lookout for potential customers, you'll hit your stride with minimal setbacks.
Check the list of past customers and you will not only gain future business, but also business from their referrals.
4. Develop business contacts
Whether you have just started to contact sales, you are likely to be in sales. Business connections are easier than social connections. With the help of personal contacts, you will make business contacts faster. Not only consider people you know in business, but also government functional management departments, associations, driver training schools, clubs and other industry organizations. These organizations bring you a huge group of potential customers behind them.
5. Get to know salespeople like you
You have come into contact with many people, including salespeople like you. Well-trained sales staff sent by other companies are familiar with the characteristics of customers.
As long as they are not your competitors, they will usually make friends with you. Even if they are competitors, you can become friends and have a good relationship with them. You will gain a lot of experience and they will remember you when they visit customers. , if you have the right customers for them, you will definitely remember them. How great. Not to mention the additional performance, you have a very capable business partner.
6. Find potential customers from car customers
When old vehicles are about to be phased out, the salesperson who contacts the customer at the right time will win. Plan early and you'll achieve great results. Remember, intervene early.
7. Read newspapers
The most effective tool for finding potential customers may be the newspapers that are delivered to you every day. As you read, outline all the opportunities you discover. Unless you do international trade, you'll probably like to look at the local news section, the business section, and the statements section. The parts that are beneficial to most people are the parts that describe the lives of ordinary people. Learning to read a newspaper only takes a few days of practice, and once you get started, you'll be surprised at how much valuable information you can find. Pay attention to sketching and recording. Get today's newspaper, read every front-page story, and tick off the narratives that have some business value to you. Just like a good salesperson, make an effort to contact the relevant people, leave a copy for yourself, and then send a brief letter: "I saw you in the news, I do business locally, and I hope to communicate with you." Meet up. I think you might want to have a copy of the press release to share with friends and family and include a business card. People like to be in the news and like to mail copies of articles to relatives and friends who are out of town. By offering this small service, you can get a lot of big business.
8. Get to know vehicle service and technicians
Others in the company will think of you when they hear valuable information. For example, someone in the finance department knows that the bank may buy a car. This is valuable information in sales. You can arrange a visit. Make it a habit to regularly check your business's service and maintenance records. Ask the customer service department how many inquiries your customers have made. If multiple times, you need to return to them. Maybe they're in a growth phase and you can help them win new services. Strive to provide more than the average salesperson provides, which will help you build long-term relationships, build credibility, and gain referral business.
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