How much is a movie poster? -Customized prices for movie poster production

How much is the poster design price? How much does it cost to design a poster? It is difficult to give you an accurate price before you know the design requirements and the level of the design company. It can be said that there are many factors that affect the price of poster design, of which two are the most important, one of which is the factor of poster design company. Because the level of each poster design company is different, the charging standard will be different. Therefore, the poster design price will be different if you choose different poster design companies. So what is the charging standard for poster design? How much does it cost to design a quality poster?

1, low-end art poster design fee:

This poster design is full of Taobao, copy shops, Witkey Pig, university design students and people who know something about ps. The posters there are basically cabbage, which has no human touch at all. The design fee is a bonus, and the price ranges from 300 yuan to 800 yuan. You have to spend a lot of time revising a poster. Sometimes customers may not understand the requirements, and the design effect is not satisfactory.

2, ordinary poster design costs:

Ordinary poster design with simple graphic typesetting can be completed quickly and the price is lower. For example, posters of products introduced by supermarkets, posters of friends circle or posters of e-commerce companies all belong to this category, and the quotations generally range from 800 yuan to 2,000 yuan. The design requirements of this kind of posters are not very high, and there is no need to have too much creativity, just need to have qualified typesetting knowledge and basic aesthetic literacy.

3, creative poster design costs:

The price of creative advertising poster design is relatively high, because this poster design needs to combine the characteristics of products and the characteristics of target consumers, find unique creative points, and convey the information that needs to be conveyed through simple but visually impactful graphics. Good creative poster design can quickly attract consumers' attention, make consumers have a strong desire to buy after seeing the poster, thus promoting product sales and creating very high value. Therefore, the price of this poster design is relatively high. Professional design companies in Beijing will generally quote 3,000 yuan to 5,000 yuan for this poster design according to the company's design level.

4, film and television drama poster design costs:

In recent two years, more and more attention has been paid to the poster design of TV series. As the main propaganda means of TV series, TV series posters are an effective tool to maintain the popularity of publicity boxes before the official broadcast of TV series, which can keep the audience's appetite and attract people to watch. According to industry sources, the cost of the poster leaflet of TV series six or seven years ago, including creativity, design and later stage, was only several thousand yuan and five thousand yuan. At present, the average price of drama poster design industry has risen to about 30 thousand yuan, and occasionally there are even high-priced posters reaching 65438+ 10 thousand yuan. This part of the cost is only the creation cost of the poster itself. If you invite famous photographers and painters to cooperate, you will have to pay extra. This is a question of quality and quantity. The number of pages in the album makes you feel worthless, but it's the same! ! Poster design is more troublesome than album design, and customers are more picky, so it needs to be carefully revised back and forth! Although the album has a lot of pages, it can't be modified when printed. You need to print another copy if you modify it. I'm sure you won't change it because of ordinary minor flaws!

Custom price for movie poster production? The production of movie posters is one of the main ways of visual communication, and it is also an important means for movies to attract audiences. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. Poster design must have considerable appeal and artistic appeal.

How important are posters to movies? He painted a picture of 654.38+00000. There is a saying in domestic film and television circles that a good movie poster is worth 20 million box office.

Movie posters constitute people's first impression of movies and play an important role in the promotion of works. Some people even spend money to buy a poster for a movie.

There is such a top movie poster designer in China: it needs to make an appointment one month in advance, the construction period is long, the given work will not be reworked, and the price is 1 10,000.

But many great directors are still willing to spend time waiting for his works, and the audience will even go to the cinema to see a bad film for his posters.

This designer is called

Yellow Sea

Fujian native, graduated from the Design Department of Xiamen University.

Before the Yellow Sea, China film industry paid little attention to movie posters, and filmmakers mainly stayed at the stage of attracting audiences with stars-

The big face piled up on the poster is not beautiful at all.

20 15

Looking for dragons

Posters are a typical example.

What, you said it looked familiar? I feel the same way.

Huang Hai decided to break this inertia thinking after realizing that he likes to pile up star portraits.

In his poster, the story of the film itself is the focus, and the star's face is only a small part of the film. So the pilot poster he designed for "Searching for Dragons" is like this-

Since the design of movie posters began in 2007, Huang Hai has been doing subtraction-cutting off useless scraps and digging out the core of the movie.

He is most grateful to Jiang Wen, because his first work was directed by Jiang Wen.

The sun rose.

This also laid the foundation for his future design style.

At that time, Jiang Wen's requirements for posters were simple and rude: look at feelings, don't take photos, and look for materials from movies. After rejecting hundreds of designs, Huang Hai's works were favored by Jiang Wen.

This poster was "an instant hit" at Cannes Film Festival: a big red background, barefoot women, embroidered shoes hanging from branches, and the story came out at once.

This strong visual impact and unique artistic conception touched everyone, and he also designed several other posters for this film one after another, which made him famous internationally at once.

After that, the posters of the Yellow Sea began to try more Chinese styles.

He always studies scripts carefully, selects characters and materials from stills, and then shoots live experiences, captures the emotions of characters with his heart, and applies the traditional elements of China as visual language to poster design.

20 14 Huang Hai was invited to be directed by Xu Anhua.

golden age

When designing the poster, he gave a picture like this:

A woman dressed as an intellectual youth stood in the corner of messy ink dripping, and the traces of splashing ink were irregular and scattered at will, which was a metaphor for the quiet and peaceful posture of the hostess in troubled times.

The combination of dynamic and static reflects the contradictions and conflicts between the background of the times and the characters. The hostess stood stubbornly on the paper, just like a nobody in the flood of the great era.

The story of Xiao Hong, a female writer, is vivid in my mind, which also indicates my wandering life.

After that, Huanghai also designed five international editions, which took more than half a year. Xu Anhua, the director who has always been strict about details, said "OK" after seeing the poster, and there was no change.

The Yellow Sea has a strong appeal to the use of ink painting and calligraphy, which is neither a distraction nor a finishing touch.

In Zhang Yimou.

shadow

In his poster design, he only uses black and white to extract the black of ink and the white of rice paper to form the keynote of the poster.

The whole movie revolves around the body body double and real people. They are both antagonistic and unified, just like the shape of Tai Chi gossip-they are integrated and separated forever.

The word "shadow" is used in the running script, and the brushwork is vigorous and elegant, especially the last stroke is intermittent, which gives people a hard feeling and just implies the personality characteristics of "shadow".

For Wong Kar-wai.

master

In the US poster, the Yellow Sea uses the traditional arch elements of China.

The two men in the door stand opposite each other and pose the gait and fist of martial arts-arches, martial arts and robes, which are the perfect balance and interpretation of movement and quietness, the hazy and delicate expression of friendship and the sense of long history.

It not only shows the elegance of a generation of master Ye Wen, but also has a sense of lens and literature. These are quite in line with Wong Kar-wai's personal style.

In the poster design of animated films, Huang Hai also showed a super high standard.

Big Fish & Begonia

Our poster uses highly saturated colors, and through the changes of lines, levels and colors, it depicts a magnificent and imaginative picture.

In the middle is a smooth line of Dahongyu. The girl touches the mouth of the fish and draws a wonderful meeting between them.

The interweaving of red and cyan blends the ocean and flame, including the phoenix with wings spread, which has strong oriental aesthetic characteristics and also opens the audience's imagination of a mysterious dream.

For the digital repair version.

My Neighbor Totoro

In the poster of China, Xiaomei and Xiaoyue are running happily on the hairy belly of my neighbor totoro. The overall style is warm and healing.

As soon as this poster came out, it caused a strong response in Japan and once boarded a hot search. Everyone praised the design of this poster as no less than the original.

Japanese film

Thief family

In the China poster, Huang Hai added an umbrella in the style of Ukiyo-e painting, which combined with the classic scenes of the film to form a feeling of "home".

In addition to a strong sense of beauty, it also shows the family concept conveyed by the film to the fullest. Director Hirokazu Koreeda praised the euphemistic and implicit beauty of the East.

In the 20 18 Best Poster in the World selected by British Film Magazine, My Neighbor Totoro and the thieves are among the top 20.

Including the documentary of 20 16 fire.

I am repairing cultural relics in the Forbidden City.

Huang Hai also designed a series of posters.

In one of them, he chose the part of "Ruyao Green Glaze Three-legged Bottle" as the background color of the poster, and added a silhouette of a figure with uniform tone on the broken porcelain.

It not only combines figures and artifacts, but also shows the daily restoration work of craftsmen in detail. Perfectly convey the theme of "great history, small craftsmen, choose one thing, lifelong".

The Yellow Sea also helped Chen Kaige.

Monk Comes Down The Mountain

Designed a very eye-catching preview poster.

At that time, when this kind of ink-and-wash poster came out, it made people feel full of advanced feeling, and everyone's expectations for the film were much higher.

But in the final official poster, the director still chose the version of Stars, which is a fairly good movie.

Besides, who will go to see this movie without a star? Stories? Chen Kaige has been unable to tell stories for a long time.

An excellent movie poster carries the most sincere emotion and artistic conception behind a movie, not a simple group of people.

While fully guiding the commercialization of movies, it can also carry forward the aesthetics of the East. No wonder so many people say:

Basically, the film doesn't match his poster.

Finally, let's enjoy the works of some masters.