Sincerely ask for advice The tea business is very difficult to do now. How can I sell tea well?

Traditional tea is difficult to brew for the following reasons:

1, the consumer groups are mainly middle-aged and elderly people over 35 years old, and the young consumer groups are few;

2. The promotion of different products in various regions (five major tea-growing areas) in China can only form the influence of regional public brands, which is not conducive to national promotion;

3. The traditional way of drinking tea is more complicated, which requires appropriate water, boiling, appropriate tea consumption, professional tea set or tea set, and professional techniques to brew. In today's fast-paced world, it is difficult for young people to feel the process of quenching their thirst with a sip of water.

4. Traditional tea tastes different. The bitterness and astringency of tea are difficult to attract consumers who are mainly sweet, and sweet drinks are the mainstream.

5. The standardization of tea is also low, including the standardization of raw materials and production lines.

How to do a good job in tea business and tea industry? The suggestions are as follows:

1. The taste of fermented tea is mainly non-bitter, so develop fresh and refreshing green tea and reduce the development of bitter tea;

2. Promote the use of teabags or other easy-to-brew, simple and feasible drinking methods;

3. Using new media and Internet to spread and market tea products;

4. Pay attention to fashion and fashion in packaging;

The traditional tea culture will not be abandoned, but for the younger generation, it is necessary to create a simpler tea culture so that they can contact and feel at any time.