Advantages and disadvantages of virus marketing

Viral marketing is a very common marketing method, and it is also a way that enterprises and businesses like very much, because viral marketing can bring great value and the effect is better than that of commonly used advertising methods. Viral marketing mainly relies on word-of-mouth communication.

What are the advantages and disadvantages of virus marketing?

1. Advantages

(1) Low cost

Viral marketing mainly relies on developed networks to spread information, such as QQ, WeChat and email.

(2) Spontaneity

The information transmitter of viral marketing is not the publisher of information, but the beneficiary of obtaining information. Let users pass on users, influence friends through users' own experiences, and achieve the expected marketing effect with the help of trust between friends.

(3) Wide range

Viral marketing relies on a large amount of traffic from major portals or platform channels to realize the rapid spread of information.

2. Deficiencies

(1) negative doping

Some negative and malicious information is also spread through viral marketing. The rapid spread of new media on the Internet affects the development of the industry, and some information will violate laws and ethics.

(2) Affect cognition

Negative information will also have a negative impact on users, affecting users' cognition and experience.

Five factors of virus marketing success

The content delivered by 1. can provide users with value and good service.

2. The way of information transmission should be as simple as possible, not too complicated.

3. The direction of information transmission can spread from small to large.

4. Make a reasonable marketing plan to fully mobilize the enthusiasm of users.

5. You can use other people's resources to achieve the expected marketing effect.

If viral marketing is to be carried out, the most important thing is to avoid the spread of negative information and reduce the impact on the brand.