Ancient shopping festivals first appeared in which dynasty

Ancient shopping festivals first appeared in the Qin Dynasty.

Anciently, there were also "double eleven", the ancient "shopping festival", they were first called "market". At that time there is no courier, no cell phone, can not be ordered at any time, only to the real "agreed upon a good day", to "people" and "goods" concentrated in one place, is the "Bazaar". Ancient shopping festivals first appeared in Chinese history during the Qin Dynasty. The Qin Dynasty was an important era in Chinese history, lasting from about 771 B.C. to 476 B.C., when China split up into several small states.

During the Qin Dynasty, a number of cities and states held shopping festivals, which were often associated with harvests and celebrations. Shopping festivals provided opportunities for people to exchange, trade and celebrate and were an important part of social life in ancient China. Ancient fairs took many forms, including regular standing fairs and irregular special fairs of various kinds; they were known by a variety of names.

Introduction of shopping festival forms:

1. Discount promotion, which is the most common promotional method of shopping festival, merchants provide various discounts, such as full-price reduction, limited-time special price, direct drop, etc., to attract consumers to buy. Gift activities, merchants in the shopping festival period to provide gifts or gifts, to attract consumers to buy more goods. New product debut, merchants in the shopping festival during the launch of new products to attract consumer attention and purchase.

2. Membership privileges: Merchants provide members with additional privileges and benefits, such as free delivery and doubling of points, to attract consumers to become members and purchase more products. Cross-border cooperation, merchants cooperate with other brands or organizations to provide joint offers or extra rewards to attract consumers to buy.

3. Online activities, merchants use online activities, such as lucky draws, group tours, and limited-time seconds, to attract consumers to participate and purchase. Offline activities, merchants in the physical store to organize a variety of activities, such as demonstrations, experience hall, interactive games, etc., to attract consumers to the store to buy.