What does traditional marketing include?

Traditional marketing includes: product, price, channel and promotion, which is a 4P combination proposed by Professor McCarthy.

Traditional marketing is a kind of trade marketing, which emphasizes providing as many products and services as possible to as many customers. After long-term development, it has formed a relatively solid theoretical and practical foundation, and consumers have become accustomed to this fixed model. Consumers have strong communication in the process of consumption, can see real products, experience the leisure fun of shopping, and gain the trust of the public.