How to improve the profitability of enterprises?

Question 1: How to improve the profitability of enterprises?

The core of enterprise management is to survive and develop first, and finally achieve profitability, which is the standard to measure whether an enterprise is excellent or not. With the further aggravation and spread of the global financial crisis, the average profit rate of the industry will continue to shrink, and the opportunities and space for enterprise development will become smaller and smaller. Therefore, enterprises must find new profit growth points, create their own profit model and enhance their profitability.

How to improve the profitability of enterprises should pay attention to the following aspects: first, the strategic choice of enterprises, that is, how to choose industries or projects with their own advantages and good market space to avoid low-level redundant construction and fall into passive vicious competition; The second is the adjustment and reform of enterprise management model, or the choice and construction of enterprise profit model. What kind of business model to adopt is not a simple form, it is related to the growth of professional quality and ability; Thirdly, the modernization of enterprise organizational structure, the traditional organizational structure has become an important factor affecting the development of enterprises, which is likely to make enterprises miss the opportunity of development; The fourth is the development and progress of science and technology. The competition of enterprises, in the final analysis, is still the product talking. Without the progress of science and technology, the development of enterprises lacks a solid foundation; The fifth is the cultivation and use of talents. In the final analysis, the profit of an enterprise is still the role of talents. Without good executive talents, it is also empty talk to have a good profit model. Talent is the most important supporting link in the industrial chain of enterprises, and we must attach great importance to it.

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I. Market base interest rate

Fast-moving consumer goods enterprises must take expanding the market base as the basic core index of whether they can achieve sales targets and profits, and the growth point of enterprise sales must change from vertical deep expansion to horizontal expansion.

Second, break-even point sales.

On the premise that the average profit rate of the industry is certain, if an enterprise wants to achieve profit in the course of operation, it must first grasp the break-even point, that is, control the guaranteed sales revenue to achieve break-even point, which is the basis for the enterprise to achieve profit. First of all, we must ensure that the monthly sales volume is not lower than the break-even point sales volume, strictly control the growth ratio of expenses to make it lower than the growth of income, continuously expand the sales scale, and enable enterprises to obtain greater profits.

Third, the comprehensive gross profit margin of products.

If an enterprise wants to make a profit, it must raise or reach a lowest level of comprehensive gross profit margin of products, which is the premise of realizing profits. Enterprises can take three measures to improve the comprehensive gross profit margin of products: 1, try to use new raw materials with the same value and low price, or purchase at a low price to reduce the cost of raw materials; 2. Constantly develop new products with high gross profit to replace old products; 3. Improve marketing measures, vigorously promote high-margin products, and increase the sales ratio of relatively high-margin products, so as to achieve the purpose of improving the comprehensive gross profit margin of enterprise products.

Fourth, the product structure rate.

We can adopt policies and measures such as dealer rebate, promotion policy, marketing staff reward, etc. to tilt the product structure to products with high gross profit margin, so as to adjust the product structure and improve the comprehensive gross profit margin of the whole enterprise.

Verb (abbreviation of verb) sales rate of strategic regional market

In FMCG enterprises, the transportation expenses other than the promotion expenses account for a relatively large part of the sales expenses. Enterprises should be classified according to their marketing strategic planning and the contribution of regional markets to their business.

Intransitive verb operating expense ratio

In the sales process, the operating rate is the guarantee for enterprises to achieve profitability. In order to strengthen the management of promotion expenses, small and medium-sized enterprises must establish strict control indicators, and decompose the planned labor expenses, promotion expenses, transportation expenses and promotion expenses into each sales area, and the sales area into each market, even each salesman, so as to maintain the normal profit level of enterprises.

Seven, per capita sales input-output ratio

Enterprises should rationally allocate human resources with the idea of management according to their own development. Generally speaking, the monthly per capita sales output value is about 200,000, which basically belongs to the normal level. Below this standard, enterprise managers need to seriously consider and study, come up with improvement measures and programs as soon as possible, and increase the per capita sales-output ratio, thus providing guarantee for enterprises to achieve profitability.

Eight. Production and operational efficiency

With the sharp fluctuation of raw material prices, whether the overall production and operation system of fast-moving consumer goods enterprises can operate efficiently is also the guarantee for enterprises to achieve profitability. Before improving the efficiency of production and operation >>

Question 2: How to improve the profitability of enterprises? It is very important for enterprises to employ people. The team brought out by capable people will naturally improve profitability.

Question 3: How to improve the profitability of the project? The construction industry itself is a traditional industry with fierce competition. Within construction enterprises, no matter in management or technology, it is difficult to make greater progress. As a labor-intensive enterprise, the contradiction between labor and capital is also fierce. It is generally considered to be a low-risk and low-yield industry, and a little carelessness will lead to losses.

However, beyond the level of employment relationship, the future is bright at a higher level. The profit of the employment relationship layer is already very low, and it is difficult to improve, while the land layer above it still has a lot of profit space. Construction enterprises are closely related to real estate, which benefits from intensive construction in developing countries and has great appreciation potential. While operating the main business of construction, enterprises implement land resources reserve in a planned and limited way, and operate at a price difference according to market rules, which will bring more profit growth points to enterprises.

Question 4: How to write corporate profitability? The profitability of an enterprise refers to its ability to make use of various economic resources to obtain profits. It is a comprehensive embodiment of its marketing ability, cash acquisition ability, cost reduction ability and risk avoidance ability, and it is also a concrete embodiment of all aspects of the company's operating results. The quality of enterprise management will be shown through profitability. The analysis of enterprise profitability is mainly based on the balance sheet, income statement and profit distribution table, and a set of index system is constructed through the logical relationship between the items in the table, which usually includes net profit rate of sales, profit rate of cost and expense, return on total assets, interest guarantee multiple, etc. And then analyze and evaluate the profitability. Profitability analysis is an important part of enterprise financial statement analysis, and the following issues should be paid attention to in profitability analysis.

First, we can't just look at the profitability of enterprises from the sales situation.

Profitability analysis of enterprise sales activities is the focus of enterprise profitability analysis. In the formation of enterprise profits, operating profit is the main source, and the level of operating profit depends on the growth rate of product sales. The increase or decrease of product sales directly reflects the production and operation status and economic benefits of enterprises. Therefore, many financial analysts tend to pay more attention to the impact of sales on the profitability of enterprises, trying to analyze and evaluate the profitability of enterprises only according to the changes in sales. However, the factors that affect the sales profit of enterprises include product cost, product structure and product quality, and the factors that affect the overall profitability of enterprises include foreign investment and sources of funds, so it is not enough to evaluate the profitability of enterprises only from sales, and sometimes it is impossible to objectively evaluate the profitability of enterprises.

Second, we should pay attention to the impact of tax policies on profitability.

Tax policy refers to the policies and principles of tax distribution activities selected and established by the state to realize the tasks in a certain historical period. It is the main means for the state to carry out macro-control. The formulation and implementation of tax policy is conducive to adjusting the effective allocation of social resources, providing a fair tax environment for enterprises and effectively adjusting the industrial structure. Tax policy has a very important impact on the development of enterprises. Enterprises that meet the national tax policy can enjoy tax incentives and enhance their profitability. Enterprises that do not meet the national tax policy are required to pay high taxes, which is not conducive to the improvement of corporate profitability. Therefore, there is a certain relationship between the national tax policy and the profitability of enterprises, and the evaluation and analysis of the profitability of enterprises cannot be separated from the evaluation of the tax policy environment they face. However, because tax policy belongs to the external factors that affect the development of enterprises, many financial personnel often only pay attention to the internal factors that affect the development of enterprises, and often ignore the impact of tax policy on the profitability of enterprises.

Third, pay attention to the influence of profit structure on the profitability of enterprises.

The profit of an enterprise is mainly composed of main business profit, investment income and non-recurring project income. Generally speaking, the main business profit and investment income account for a large proportion of the company's profits, especially the main business profit is the basis for the formation of enterprise profits. Non-recurring projects also contribute to corporate profits, but they should not account for a large proportion in the overall profits of enterprises. When analyzing the profitability of enterprises, many financial analysts often only pay attention to the analysis of the total profit of enterprises, but ignore the analysis of the profit composition of enterprises and the influence of profit structure on the profitability of enterprises. In fact, sometimes the total profit of an enterprise is very large. If the profitability of the enterprise is good from the total amount, but if the profit of the enterprise mainly comes from some non-recurring projects or is not created by the main business activities of the enterprise, then such a profit structure often has great risks and cannot reflect the real profitability of the enterprise.

Fourth, pay attention to the influence of capital structure on the profitability of enterprises.

Capital structure is one of the important factors affecting the profitability of enterprises, and the degree of debt management of enterprises directly affects the profitability of enterprises. When the return on assets of an enterprise is higher than the loan interest rate of an enterprise, enterprise debt management can improve the profitability of the enterprise, otherwise enterprise debt management will reduce the profitability of the enterprise. Some enterprises only pay attention to increasing capital investment and expanding the scale of enterprise investment, while ignoring whether the capital structure is reasonable, which may hinder the growth of enterprise profits. In the process of analyzing the profitability of enterprises, many financial personnel also ignore the influence of capital structure changes on the profitability of enterprises, and only pay attention to the independent analysis of borrowed capital or self-owned capital of enterprises, without comprehensively considering whether the structure between them is reasonable, so they cannot correctly analyze the profitability of enterprises.

Verb (abbreviation of verb) attaches importance to asset operation ... >>

Question 5: The method to improve the profitability of enterprises should first fully investigate the market and be sensitive to the market.

Second, ensure the quality and service of enterprises and improve their competitiveness.

Third, increase investment in advertising if possible.

Fourth, improving the ability of sales staff, and more importantly, the ability of management personnel, will be a turbulent nest.

Fifth, the most important thing is to keep pace with the times and innovate and develop.

I wish your enterprise to maintain steady growth! The financial resources are rolling!

Question 6: How to analyze the profitability of the company? It is enough to analyze its profitability indicators through statements, such as: (1) sales profit rate (profit rate) = net profit ÷ sales income analysis: (1) "sales income" is the first line of the income statement, and "net profit" is the last line of the income statement, and the division of the two can summarize all the operating results of the enterprise. (2) Explain that the sales revenue of 1 yuan and its cost can be squeezed out of the net profit. The greater the ratio, the stronger the profitability of the enterprise. (3) The driving factor of sales profit rate is the items in the income statement. Pay attention to the profit rate of sales, also known as "net profit rate of sales" or "profit rate" for short. Usually there is no attribute before profit, which means "net profit". A certain profit rate, if the denominator is not specified when calculating the ratio, takes the sales revenue as the denominator. (II) Profit rate of assets Profit rate of assets = net profit ÷ Analysis of total assets: (1) Profit rate of assets is the key to the profitability of enterprises. Although the remuneration of shareholders is determined by the profit rate of assets and financial leverage, improving financial leverage will increase the risk of enterprises at the same time, and often will not increase the value of enterprises. (2) The drivers of asset profit rate are sales profit rate and asset turnover rate. Asset profit rate = sales profit rate × asset turnover rate. Factor analysis can be used to quantitatively analyze the influence of sales profit rate and asset turnover rate on asset profit rate. Pay attention to the driving factors and factor analysis (III) The analysis of the financial ratio of the net interest rate of equity shows that the denominator of the net interest rate of equity = net profit/net interest rate of shareholders is the input of shareholders, and the numerator is the income of shareholders. For equity investors, it is very comprehensive and summarizes all the operating and financial achievements of the enterprise.

Question 7: How to improve the growth ability of the enterprise 1, the growth rate of main business income = (main business income in the current period-main business income in the previous period)/main business income in the previous period/100%.

The growth rate of main business income is used to measure the product life cycle of the company and judge the stage of its development. Generally speaking, if the growth rate of main business income exceeds 10%, it means that the company's products are in the growth stage and will continue to maintain a good growth momentum, and it has not yet faced the risk of product upgrading, and it belongs to a growth company. If the income growth rate of the main business is between 5%- 10%, it means that the company's products have entered a stable period and are about to enter a recession, so it is necessary to start developing new products. If the ratio is less than 5%, it means that the company's products have entered a recession, it is difficult to maintain market share, and the profit of its main business has begun to decline. If new products are not developed, they will enter decline.

2. Net profit growth rate = (net profit growth this year ÷ net profit last year) × 100%

Net profit is the final result of enterprise management. The more net profit, the better the operating efficiency of the enterprise. If the net profit is small, the operating efficiency of the enterprise will be poor, which is the main index to measure the operating efficiency of the enterprise. Net profit depends on two factors, one is total profit, and the other is income tax rate. The income tax rate of enterprises is legal, and the higher the income tax rate, the less the net profit.

3. Generally speaking, the index of net profit growth rate reflects the growth of enterprise profitability and the long-term profit trend of the enterprise. The bigger the index, the better. The best case is that the profit growth rate of the main business and the net profit growth rate increase simultaneously. If the growth rate of main income is low and the growth rate of net profit is high, it may be affected by factors such as the reduction of period expenses and income tax, and the specific situation depends on the actual operation of the enterprise. Generally speaking, a company has several sources of business income, including main business income and several other auxiliary income. Of course, this is only a relative concept, and the amount and share of each income will change constantly. For example, before the transformation, IBM's main income should be the computer industry, but it was constantly eroded by competitors. After the successful transformation, IBM transformed into a service-oriented enterprise, and IT services accounted for most of the company's revenue sources. Knowing this, your question is relatively easy to understand. Although the main income constitutes most of the income, it is not all, and other auxiliary income will also grow at a high speed, and may even exceed the previous main business, becoming the main business of an individual industry and promoting the company's transformation. Of course, it should also be noted that the income mentioned in this paper and its profit are different concepts, and profit = income-cost. It is also important to understand this, because even if the income drops, the profit may increase, because the income can be reduced. The profit composition of the company can be subdivided into: main business profit, other business profit, investment income and net non-operating income and expenditure.

The growth of main business income is only related to the sales of the company's main products.

The increase of net profit may be related to the increase of (main business profit, other business profit, investment income, net non-operating income and expenditure).

Imagine that although the growth of the company's main business is low, the company's control cost is better, the cost is reduced, or other auxiliary businesses are better sold or the company's investment income returns are better, which may lead to an increase in net profit.

Question 8: How to improve the profitability of state-owned enterprises? First, actively explore, innovate and improve, and improve the efficiency of state-owned assets supervision. Adhere to the working principle of "legal, scientific and democratic", with the goal of promoting the preservation and appreciation of state-owned assets, straighten out the state-owned assets management system according to law, improve the state-owned assets supervision policy system, strengthen basic management, improve the incentive and restraint mechanism, explore the establishment of a state-owned capital operating budget system, and earnestly fulfill the responsibilities of investors.

Second, rational layout, speeding up adjustment and optimizing the allocation of state-owned assets. According to the principle of "based on development, enhancing vitality, amplifying advantages and eliminating disadvantages", we will study and formulate guiding opinions on the structural adjustment of state-owned economy, optimize the reform environment, actively introduce strategic investors, promote the industrial integration and reorganization of state-owned enterprises and institutions and the diversification of property rights, implement the strategic adjustment of the structural layout of state-owned economy, promote the concentration of state-owned capital in infrastructure, basic industries, urban public utilities and high-tech fields, improve the guiding ability of state-owned capital to social capital, and improve the overall operating efficiency of state-owned capital.

The third is to improve the mechanism, strengthen management and enhance the sustainable development ability of supervision enterprises. Fully implement the requirements of Scientific Outlook on Development, guide enterprises to shift the focus of development to accelerate technological progress, optimize product structure, strengthen internal management, improve quality and efficiency, and change the mode of business growth as soon as possible; Further standardize the corporate governance structure, explore the establishment of an open talent selection mechanism and strengthen internal risk management; Increase the intensity of project construction and focus on cultivating a number of new economic growth points.

Fourth, take multiple measures simultaneously, both inside and outside, and promote multi-channel listing and financing of enterprises. Focusing on cultivating advantageous enterprises and expanding pillar industries, we will further improve supporting policies, intensify training and promotion, enrich listing reserve resources, promote the listing of enterprises in all directions and in various forms, and make every effort to create a "Langfang plate" in the capital market.

The fifth is to grasp the key points and strengthen the grassroots to ensure the overall situation of reform, development and stability. Focusing on the implementation of the spirit of the party's * * * meeting, focusing on the task of the state-owned assets supervision center and the reform, development and stability of state-owned enterprises, we will focus on the construction of corporate leadership, party organizations, corporate culture and spiritual civilization, strengthen and improve the party style construction and anti-corruption work in enterprises, and provide a strong guarantee for the reform, development and stability of enterprises.

Sixth, shift the focus, serve the masses and strengthen the construction of a harmonious system. In accordance with the overall deployment of "Harmonious Langfang" construction, we should earnestly do a good job in the safety and stability of enterprises, strengthen the democratic management of employees, vigorously solve the difficulties and problems existing in the production and life of employees, actively do a good job in the work of veteran cadres, and ensure the harmony and stability of the whole system.

Seventh, change the work style, enhance the ability and improve the overall work level. We will continue to take the "five-type" organization creation activities as the carrier, further strengthen the organizational system, work style, environment and capacity building, effectively enhance the ability to supervise state-owned assets according to law, enhance the ability to guide the reform and reorganization of state-owned enterprises and develop and strengthen the state-owned economy, and make every effort to build a cadre team that is "United and pragmatic, standardized and efficient, trusted by enterprises and satisfied with * * *" to push the work of the National Committee to a new level.

Question 9: How to analyze the profitability of an enterprise? Profitability 1. Profitability, also known as profitability, refers to the ability of enterprises to obtain profits. The analysis of profitability should include the level, stability and durability of profitability. In the analysis of the profitability of enterprises, people tend to pay attention to the amount of profits obtained by enterprises, while ignoring the analysis of the stability and durability of the profitability of enterprises. In fact, the profitability of an enterprise cannot be measured only by the total profit of the enterprise. Although the total profit can reveal the scale or level of the enterprise's total profit in the current period, it can't explain how this total profit is formed, nor can it reflect whether the enterprise's profit can be maintained at the current level or increased at a certain speed, that is, it can't reveal the internal structure and quality of this profit. Therefore, the analysis of profitability should not only analyze the total amount, but also analyze the profit structure on this basis to grasp the stability and durability of enterprise profits.

2. profitability evaluation index of listed companies can be divided into two categories: one is general profit index, specifically (1) sales gross margin. Sales gross profit margin is the percentage of sales gross profit margin to sales revenue, which reflects the profitability of product sales of listed companies and is the starting point of net interest rate of listed companies. Without enough buying interest rate, it is impossible to form higher profits. Compared with the same industry, if the company's gross profit margin is significantly higher than that of the same industry, it means that the company's products have high added value, strong profitability or cost advantage. Compared with history, if the company's gross profit margin is significantly improved, it means that the company is in the rising period or recovery period. (2) Net profit rate of sales. The net profit rate of sales is the percentage of net profit to sales revenue, which is directly proportional to profit and inversely proportional to sales revenue. By analyzing the fluctuation of sales and interest rate, listed companies can pay attention to improving management and profitability while expanding sales. (3) Operating profit rate, that is, the percentage of operating profit to sales revenue, can better describe the contribution of the company's main business to profits compared with the net profit rate of sales. Net profit is the result of operating profit plus net non-operating income and expenditure, which is unstable. Eliminating the influence of these unstable factors can better reflect the changes in the company's profitability. (4) Return on net assets. ROE is the most comprehensive and representative indicator. The higher the value, the better the profitability of listed companies. This index comprehensively and accurately measures the profitability and development prospects of listed companies.

The other is the unique profit index of listed companies, which mainly includes: (1) net operating cash flow per share. The cash flow generated by operating activities has consolidated the operating performance of listed companies to a certain extent and squeezed out the water in the net profit. It can better evaluate the profit quality of listed companies. (2) earnings per share. From the perspective of financial analysis, earnings per share can be expressed as: earnings per share (EPS)=(ENIT-I)( 1-T)/ total number of common shares. As can be seen from the above formula, earnings per share mainly depends on the return on net assets and book value per share, which can help potential investors analyze and evaluate their investments. However, there are also some problems when analyzing profitability with earnings per share. Because different listed companies have different economic values per share, it is impossible to make a horizontal comparative analysis between different companies. Therefore, investors' analysis of earnings per share of listed companies should not be limited to the calculation and numerical analysis of this index, but should also further analyze the related factors affecting this index and consider its risks in order to prevent the financial risks of listed companies. The above indicators can be used together to make a more comprehensive and objective evaluation of the profitability of listed companies.