Why did Suning transform from a traditional electrical appliance retailer to an all-round o2o retail enterprise?

Because of JD.COM! Suning began to expand its offline stores. Later, many people went to Suning's physical store to experience it and went to JD.COM to place an order, which led to the decline of Suning's performance. Therefore, they developed their own mall system to compete with JD.COM. In short, traditional enterprises are now severely impacted by the Internet, and the transformation is inevitable.