What is micro-marketing?

Micro-marketing is an enterprise marketing model in the era of network economy. It is a network marketing method that rises with the popularity of WeChat. Wechat has no distance limit. After registering for WeChat, users can form contact with the "friends" who are also registered around them and subscribe to the information they need. Merchants can promote their products by providing the information they need, so as to realize peer-to-peer marketing.

It is a modern marketing method with low cost and high cost performance. Compared with traditional marketing methods, "micro-marketing" advocates establishing a lighter and more efficient marketing chain involving R&D, products, channels, markets, brand communication, promotion and customer relations through the interaction between "virtual" and "real", and integrating all kinds of marketing resources, so as to achieve the marketing effect of "small and broad".

The core means of micro-marketing is customer relationship management, through which passers-by can become customers and customers become partners. The basic models of micro-marketing include attracting new customers (developing new customers), taking care of old customers (transforming old customers) and forming alliances (establishing customer alliances). Enterprises can use one or more of the above three modes for micro-marketing according to their own customer resources.

The nine standard actions of micro-marketing are attracting passers-by, collecting visitors, activating potential customers, screening and testing customers, transforming existing customers, cultivating loyal customers, tapping big customers, promoting friends and forming alliances to change customers.

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The origin history of micro-marketing;

In today's economic era dominated by market demand, consumer demand presents the characteristics of refinement and diversification, and the market segments are becoming more and more mature. At the same time, stimulated by the rapid progress and application of Internet technology, the development rhythm of the overall market is also accelerating.

Therefore, enterprises need to establish a set of flexible management thinking, constantly optimize enterprise structure and related services, go into battle lightly, and cope with unpredictable market changes freely.

In this environment, the concept of "micro-marketing" came into being. As an important auxiliary link for enterprises to achieve profitability, marketing is regarded as a magic weapon by many business operators. However, the traditional extensive promotion method can no longer meet the marketing needs of the refined market, and the return on investment of enterprises is also declining. The market urgently needs a faster and more efficient marketing method.

With the rapid development of the whole Internet economy, the network-based marketing industry has mushroomed, and its overall service level has also shown a step-by-step growth, so the precision marketing model based on network technology came into being.

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