The Secret of Shop Location

In doing business, the first is location, the second is location, and the third is location. Everyone knows the importance of site selection, but how to choose, which business district to choose, which property to choose in the business district, and which location to choose is the best, which can best guarantee our investment income? There are many problems in this. Next, please enjoy the secrets of store location that I collected on the Internet.

Store location secret 1, shopping mall location secret

(1), pay attention to the road surface and terrain. Under normal circumstances, the shop floor should be on the same plane as the road, which is conducive to customers' access. If the shopping center is located on a slope or at different heights. Then the most important thing is to consider the design of the entrance, facade, stairs and signboard of the shopping mall, which must be convenient for customers and conspicuous.

(2), choose the direction and direction.

(1) orientation. Orientation refers to the orientation of the main entrance of the shopping mall, and it is the most ideal geographical orientation for general commercial buildings to face south.

2 trends. Generally speaking, people generally have the habit of going to the right, and shopping malls should also choose the right as the top when choosing imports. If the street is east-west, the passenger flow mainly comes from the east, and the northeast intersection is the best; If the street is north-south, the passenger flow mainly flows from south to north, with the southeast intersection as the best.

③ Cross situation. If it is a three-way intersection, it is best to set the shopping mall in front of the intersection, so that the store is the most conspicuous; But if it's a T-junction, the shopping mall is just around the corner.

(3) Pay attention to the potential commercial value.

Pay attention to some small but potential areas. Mainly from the following aspects:

① The location and commercial value of the proposed shopping mall address in urban planning. (2) whether * near large organs, units, factories and mines.

(3) The speed and scale of future population growth and the improvement of purchasing power.

2, the secret of the store location

1), and select the address according to the business content. Clothing stores and small supermarkets are required to be opened in places with large traffic; Health products stores and service centers for the elderly are suitable for opening in remote and quiet places.

2) Choose a spontaneously formed market location. In the long-term operation, a market will spontaneously form a centralized market to sell a certain commodity.

3) Choose a storefront with advertising space. Some stores don't have independent facades, so they naturally lose their independent advertising space in front of the store, which also makes you lose the space to play marketing wisdom in front of the store.

4) Be aware of big money. That is to say, open the store near or even beside a well-known chain store or a strong brand store. These famous brand stores have done a lot of detailed market research before choosing a site. Opening a shop next to them can not only save the time and energy of on-site inspection, but also help them select some customers by virtue of their own brand effect.

Matters needing attention in shop location 1. Shops that avoid ominous things: The unlucky buildings mentioned in Feng Shui mainly refer to chimneys, toilets, cowsheds, stables, funeral homes, hospitals and other buildings. These are easy to make people feel psychologically uncomfortable. These buildings, or black smoke billowing, or stinking, or crying loud, or disgusting. The information brought by unlucky buildings is regarded as ferocious by Feng Shui.

If the door of the shop opens towards an unlucky building, stench, crying and evil spirit will sweep through. It is ok to handle some groceries. If you run a restaurant and a hotel, there will be fewer diners and fewer tourists. And for operators, often being in such an environment will also cause listlessness, bad mood, and even the worst, it will become a disease, business failure and death.

2. Take prosperity and avoid remoteness: in a town, a crowded place is a prosperous area. According to Feng Shui, some people are angry, and the more angry they are, the more prosperous they are. Taking advantage of anger can bring prosperity to business.

3. The store door is too small: the store door is the throat of the store and the circulation channel for customers and goods. The number of customers a store receives every day determines the rise and fall of this store. The store door is too small, angry or angry.

4. Appropriate auspicious location: There are many factors to consider when choosing a business address. For example, some people consider choosing street names with auspicious meanings, or choosing house numbers that can bring them good luck as store addresses. This choice, in addition to giving certain psychological comfort to merchants and customers, also has the meaning of geomantic omen.

5. Harmony between appearance and regional scenery: From the point of view of store commodity marketing, paying attention to the appearance of the store to establish a commercial image must be differentiated, but it must be consistent with the surrounding environment. From the perspective of geomantic omen, it is necessary to blend the appearance of the store with the natural scenery in the area. The harmony between appearance and regional scenery is to conform to the cycle of the universe, that is, the store is integrated into nature? Angry? Among them, customers will be full and business will be booming.

6. Take openness and avoid narrowness: When choosing a house site, Feng Shui emphasizes openness in front of the house and accepts the atmosphere from all directions, which is consistent with the commercial emphasis on accepting visitors from all directions. According to this principle, when choosing a store site, we should also consider the openness in front of the store, and there should be no obstructions, such as fences, telephone poles, billboards, trees that are too big to cover our eyes, etc.

The geomantic principle of store location is 1, and the exterior decoration should be distinctive. From the point of view of commodity marketing, we should pay attention to the appearance of the store to establish a commercial image, so as to make this appearance unique, promote ourselves and attract customers. When designing the appearance of the store, we should not only consider the coordination of the structural proportion of the building itself, but also pay attention to making the appearance of the store coordinate with the natural scenery in the area.

2, open, avoid narrow. When choosing a residential site, geomantic omen emphasizes the openness in front of the house and accepts the vitality from all directions, which is consistent with the emphasis on accepting visitors from all directions in business. According to this principle, when choosing a store site, we should also consider the openness in front of the store, and there should be no obstructions, such as fences, telephone poles, billboards, trees that are too big to cover our eyes, etc.

3. The door should be spacious. The door of the shop is the throat of the shop, and it is the channel for customers and goods to enter and exit. The number of customers that a store welcomes every day determines the rise and fall of this store. Therefore, in order to improve the reception ability of customers, the door should not be made too small.

4, the door should avoid ominous things. From the aspects of mental health and environmental sanitation, the doors of shops should also avoid facing some buildings that are called unlucky by Feng Shui. The unlucky buildings mentioned in Feng Shui mainly refer to some buildings that make people feel uncomfortable, such as chimneys, toilets, cowsheds, stables, funeral homes, hospitals and so on. The airflow brought by these unlucky buildings is considered fierce by Feng Shui. Of course, when choosing a store site, you should avoid opening it in an area with unlucky buildings. If you want to set the store in an area with ominous things for other reasons, you must avoid these ominous things when opening the door and choose the direction with superior air. Moreover, it is best to put a screen behind the gate to block ShaQi.